Social Media Marketing Manager

Boston Aesthetics; Irvine (CA); On-site; USD 90,000 - 135,000; Full time

Benefits offered by this job

Company-paid medical insurance for all

Optional dental and vision insurance

Paid Time Off (PTO) and holidays

Opportunities for professional growth

Job summary

Boston Aesthetics is seeking a proactive Social Media, Marketing & Brand Manager to elevate our U.S. aesthetics brand. You will craft integrated campaigns, own social channels, and support product launches, targeting physicians, medical spas, and providers.

The ideal candidate blends strategy with hands-on execution across digital and traditional channels in a fast-growing environment, with travel about 15% for events and launches.

Qualifications

• 3–5+ years of experience in marketing, branding, social media, or digital marketing.
• Experience in medical aesthetics or healthcare preferred.
• Proven experience managing business social media platforms and campaigns.
• Strong content creation, copywriting, and storytelling skills.
• Experience with social media management tools, email marketing, CRM, GA, and digital advertising.
• Proficiency with Adobe Creative Suite, Canva, video editing tools is preferred.

Responsibilities

• Develop and execute integrated marketing and brand strategies to increase awareness and leads.
• Own and manage social media strategy across LinkedIn, Instagram, Facebook, YouTube, and more.
• Create marketing materials: social content, videos, emails, website content, brochures, decks, collaterals.
• Plan and execute product launches, provider education, and customer engagement programs.
• Collaborate with Sales, Clinical, Product, Medical Affairs, and Leadership to grow the business.
• Coordinate video production, testimonials, and educational content.
• Monitor analytics, SEO, ads, and website metrics to improve marketing efficiency.
• Maintain brand consistency across channels and touchpoints.
• Coordinate trade shows, events, webinars, and other initiatives.
• Manage relationships with agencies, vendors, photographers, and creatives.
• Leverage AI and marketing tech to boost efficiency and performance.

Skills

Marketing experience

Branding

Social media management

Digital marketing

Content creation

Adobe Creative Suite

Video editing

Campaign analysis

Communication

Tools

Adobe Creative Suite

Canva

Video editing software

Job description

Boston Aesthetics is powered by Peninsula Medical Group (PMG), a global leader in energy-based medical aesthetics with deep capabilities across innovation, engineering, manufacturing, and commercialization.

We are building a high-performance U.S. organization to bring differentiated aesthetic technologies to market. Guided by our mission, Beauty With No Boundaries, we believe the future of aesthetics should deliver more than strong clinical outcomes alone. It should also create lasting value for providers, support sustainable practice growth, and improve the treatment experience for patients.

Backed by strong global R&D capabilities and a robust product pipeline, Boston Aesthetics offers the opportunity to help scale not just one innovative platform, but a broader portfolio of next-generation technologies. As we enter our next phase of commercial growth, we are looking for entrepreneurial leaders who want to help build the future of aesthetics in the U.S.

About the Role

Boston Aesthetics is seeking a creative, strategic, and hands-on Social Media, Marketing & Brand Manager to help build and elevate our brand across the U.S. aesthetics market. This role is responsible for developing and executing integrated marketing campaigns, managing our social media presence, creating compelling content, supporting product launches, and strengthening brand awareness among physicians, medical spas, and aesthetic providers.

The ideal candidate is equally comfortable developing marketing strategy, creating engaging content, analyzing campaign performance, and executing across multiple digital and traditional marketing channels in a fast-paced, high-growth environment.

What You'll Do

• Develop and execute integrated marketing and brand strategies that increase awareness, engagement, and lead generation.
• Own and manage Boston Aesthetics' social media strategy, including content planning, scheduling, publishing, community engagement, and performance optimization across LinkedIn, Instagram, Facebook, YouTube, and emerging platforms.
• Create compelling digital and print marketing materials, including social media content, videos, email campaigns, website content, brochures, presentations, and sales collateral.
• Plan and execute product launches, promotional campaigns, provider education initiatives, and customer engagement programs.
• Collaborate with Sales, Clinical, Product Management, Medical Affairs, and Executive Leadership to develop marketing initiatives that support business growth.
• Coordinate video production, customer testimonials, provider success stories, and educational content.
• Monitor campaign performance, social media analytics, SEO, digital advertising, and website metrics to continuously improve marketing effectiveness.
• Maintain brand consistency across all marketing channels and customer touchpoints.
• Coordinate trade shows, conferences, customer events, webinars, and other marketing initiatives.
• Manage relationships with external agencies, vendors, photographers, and creative partners.
• Utilize AI and modern marketing technologies to improve efficiency, creativity, and campaign performance.

What We're Looking For

• 3–5+ years of experience in marketing, branding, social media, or digital marketing.
• Medical device, healthcare, aesthetics, or cosmetic industry experience strongly preferred.
• Proven experience managing business social media platforms and executing successful digital marketing campaigns.
• Strong content creation, copywriting, and storytelling skills.
• Experience with social media management platforms, email marketing, CRM systems, Google Analytics, and digital advertising.
• Proficiency with Adobe Creative Suite, Canva, video editing software, or similar creative tools is preferred.
• Excellent project management, communication, and organizational skills with the ability to manage multiple projects simultaneously.
• Self-motivated, creative, collaborative, and comfortable working in a fast-paced, growing organization.
• Willingness to travel approximately 15% for trade shows, product launches, customer events, and company meetings.

Boston Aesthetics offers the opportunity to help build one of the industry's fastest-growing medical aesthetics companies while shaping the future of innovative energy-based technologies in the U.S. market.

• Boston Aesthetics, Inc. is an Equal Opportunity Employer/Veterans/Disabled. Salary is competitive and commensurate with experience.

Base Salary: Starting at $90,000 annually. The expected hiring range for this position is $90,000 to $135,000 per year*, depending on factors such as the candidate's relevant accounting and financial management experience, financial planning and analysis expertise, startup experience, industry knowledge, professional certifications, education, and demonstrated ability to build, implement, and scale finance operations. Individual compensation will be determined based on qualifications, experience, internal equity, and business needs.

Nothing in this posting should be construed as a guarantee of promotion or continued employment.

Benefits include:

• Company-paid medical insurance for employees.
• Optional dental and vision insurance available through payroll deduction.
• Paid Time Off (PTO) and paid company holidays.
• Opportunities for professional growth within a rapidly expanding organization.

*The compensation range described is the range of possible base pay compensation that the Company believes in good faith will pay for this role at the time of this posting based on the job grade for this position. Individual compensation paid within this range will depend on many factors including geographic location, and we may ultimately pay more or less than the posted range. This range may be modified in the future.

Boston Aesthetics, Inc. is an Equal Opportunity Employer/Veterans/Disabled. Salary range is a good-faith estimate based on role scope and the Irvine, CA market; final offer depends on experience and qualifications.