Social Media Marketing Intern

First Roles; New York (NY); On-site; USD 19,000 - 28,000; Part time

Benefits offered by this job

Paid internship

On-site in NYC

Flexible schedule

Job summary

Last Crumb, a luxury cookie brand, seeks a Social Media Marketing Intern for a part-time, on-site role in New York, NY. You will plan, create, and publish content across Instagram, TikTok and emerging channels aligned with the brand voice.

Responsibilities include calendars, shooting content, captions, and engaging with the online community. The position offers 10–20 hours per week, a 3–6 month scope, and compensation of $17/hour.

Qualifications

• Comfortable on camera and able to engage audiences.
• Up-to-date with TikTok and Reels formats and trends.
• Good eye for food photography and social visuals.
• Able to brainstorm and pitch new content ideas.

Responsibilities

• Host and shoot social media content for Instagram, TikTok, and other channels.
• Create TikTok and Reels clips based on trends and memes.
• Assist on food content shoots with product close-ups and pours.
• Respond to comments and DMs to engage the audience.
• Appear on camera as a Last Crumb spokesperson.

Skills

On-camera communication

TikTok & Reels trends

Food-content aesthetics

Content idea generation

Tools

CapCut

Premiere Pro

Job description

Social Media Marketing Intern

Last Crumb | NYC | Part-Time, Paid

New York, New York, 10261

About Us

Last Crumb is a luxury cookie brand known for expertly handmade, small-batch cookies and a premium unboxing experience. Each flavor is crafted with proprietary recipes over a three-day process, using high-quality ingredients and techniques inspired by Michelin Star kitchens. Cookies are baked to order and shipped the same day to ensure exceptional freshness and taste. The brand focuses on delivering a memorable, story-driven tasting experience for customers to share with their favorite people. Last Crumb offers a creative, fast-paced environment for individuals passionate about food, branding, and digital storytelling.

Role Description

The Social Media Marketing Intern is a part-time, on-site role based in New York, NY. This role supports the planning, creation, and publishing of social media content across platforms such as Instagram, TikTok, and other emerging channels, aligned with Last Crumb's brand voice and visual identity. The intern will assist in developing social media calendars, capturing photo and video content, writing captions, and engaging with the online community through comments and direct messages. Day-to-day responsibilities include monitoring social media performance, collaborating with Social Media and Content manager, and helping brainstorm new content ideas to drive engagement and brand awareness. The role offers hands-on experience in social media marketing within a growing, consumer-focused brand.

Responsibilities

• Host our street interview series: approach people on camera in Williamsburg and Manhattan, offer them a cookie, and film their reactions.
• Create TikTok and Reels content based on trends and memes.
• Assist on food content shoots (product close-ups, toppings, pours, etc.).
• Reply to comments and DMs.
• Appear on camera as a spokesperson for Last Crumb.
• Hand model to showcase cookies and drinks.

Qualifications

• Comfortable on camera and talking to strangers.
• Chronically online and up to date on TikTok/Reels trends, formats, and memes.
• Good eye for food content and Instagram/Pinterest aesthetics.
• Able to come up with new content ideas.
• Based in or near NYC, able to be on-site in Williamsburg and Manhattan for shoots.

Bonus

• A social media account you can share with us.
• Basic video editing experience (CapCut, Premiere, or similar) is a plus.

Details

• Paid internship, $17/hour, 10-20 hours per week, 3-6 month scope.
• Hybrid: flexible schedule, mainly weekdays with occasional weekends for events. On-site attendance required for shoot days in Williamsburg and Manhattan.
• Interns use their own phone for work.
• Reports directly to the Social Media & Content Manager