Social Media Marketing Intern

Outsmart Labs; Miami (FL); On-site; USD 22,000 - 26,000; Full time

Benefits offered by this job

Paid internship

Downtown Miami location

Job summary

Outsmart Labs is seeking an upbeat, curious Social Media Intern to join our Miami-based team. You will help plan and execute campaigns, create engaging content, and grow online communities across platforms including Instagram, TikTok, and Facebook.

The six-month, paid internship emphasizes hands-on responsibilities, collaboration with Social Media Managers, and exposure to diverse industries from hospitality to large-scale e-commerce. Immediate start and in-office availability required.

Qualifications

• Strong understanding of social media platforms, particularly TikTok and Instagram, including current trends, content formats, and best practices.
• Comfortable behind the camera, with a good eye for framing, composition, lighting, and visual storytelling.
• Proficiency with mobile video editing applications such as CapCut, InShot, Canva, or similar tools.
• Ability to film and edit engaging short-form video content.
• Strong creative instincts and the ability to identify and adapt emerging social media trends to different brands.
• Ability to analyze social media trends, audience behavior, and content performance to inform creative decisions.
• Excellent written and verbal communication skills.
• Strong attention to detail, organizational skills, and the ability to manage multiple projects.
• Ability to learn quickly, demonstrate initiative, and adapt to shifting priorities.
• A curious, motivated mindset with a willingness to experiment, ask questions, and continuously improve.
• Ability to collaborate successfully in a dynamic, fast-paced team environment.
• Familiarity with social media scheduling and analytics tools is a plus.
• Genuine enthusiasm for social media, digital marketing, content creation, and creative storytelling.

Responsibilities

• Create engaging, high-quality social media content, including Instagram Reels, TikToks, Stories, and static posts.
• Assist in filming, capturing, and editing photo and video content for various social media platforms.
• Develop creative, trend-driven content ideas that align with each client’s brand identity and objectives.
• Actively research and analyze emerging social media trends, trending audio, content formats, and platform updates to identify relevant opportunities for clients.
• Assist in conceptualizing and producing short-form video content, with a strong emphasis on TikTok and Instagram Reels.
• Write engaging captions that effectively translate each client’s brand voice and messaging.
• Schedule and publish content across social media platforms, including Instagram, TikTok, Facebook, and others.
• Assist in creating and implementing monthly social media content calendars.
• Actively discover and curate engaging online content to share with our communities.
• Strengthen and grow online communities by actively engaging with target audiences.
• Ensure posting consistency through social media scheduling tools.
• Support client account management under the supervision of a Social Media Manager.
• Assist in creating monthly analytics reports to track social media performance, identify trends, and evaluate results.
• Participate in content shoots, brainstorming sessions, and creative strategy discussions.
• Regularly research the latest marketing trends and explore innovative ways to promote brands.
• Contribute fresh, original ideas for campaigns, content series, and new projects.
• Proactively identify opportunities to improve content quality, engagement, and overall social media performance.

Skills

TikTok

Instagram

Video editing

Storytelling

Content planning

Tools

CapCut

InShot

Canva

Job description

The ideal candidate is an upbeat, creative, curious, motivated, and detail-oriented individual who shares our passion for creativity and continuous improvement. We’re looking for someone who is passionate about social media, comfortable behind the camera, and has a strong eye for visual storytelling. They should be eager to learn, take initiative, explore new ideas, and bring a fresh perspective to every project.

A TikTok-first mindset is a major plus! The ideal candidate should have a strong understanding of social media trends, an eye for what makes content engaging, and the ability to translate creative ideas into compelling short-form videos. Experience with filming, editing applications, and analyzing content trends is highly valued.

This position works directly with the Social Media Managers/Directors at Outsmart Labs to plan and execute social media marketing campaigns, create engaging content, and grow online communities. Our clients range from high-end hospitality brands to large international e-commerce companies, offering exposure to a diverse range of industries and creative opportunities.

This is a full-time, paid, six-month internship.

Responsibilities

• Create engaging, high-quality social media content, including Instagram Reels, TikToks, Stories, and static posts.
• Assist in filming, capturing, and editing photo and video content for various social media platforms.
• Develop creative, trend-driven content ideas that align with each client’s brand identity and objectives.
• Actively research and analyze emerging social media trends, trending audio, content formats, and platform updates to identify relevant opportunities for clients.
• Assist in conceptualizing and producing short-form video content, with a strong emphasis on TikTok and Instagram Reels.
• Write engaging captions that effectively translate each client’s brand voice and messaging.
• Schedule and publish content across social media platforms, including Instagram, TikTok, Facebook, and others.
• Assist in creating and implementing monthly social media content calendars.
• Actively discover and curate engaging online content to share with our communities.
• Strengthen and grow online communities by actively engaging with target audiences.
• Ensure posting consistency through social media scheduling tools.
• Support client account management under the supervision of a Social Media Manager.
• Assist in creating monthly analytics reports to track social media performance, identify trends, and evaluate results.
• Participate in content shoots, brainstorming sessions, and creative strategy discussions.
• Regularly research the latest marketing trends and explore innovative ways to promote brands.
• Contribute fresh, original ideas for campaigns, content series, and new projects.
• Proactively identify opportunities to improve content quality, engagement, and overall social media performance.

This is a hands-on, proactive position where the right candidate will be given meaningful responsibilities and opportunities for professional growth.

Qualifications

• Strong understanding of social media platforms, particularly TikTok and Instagram, including current trends, content formats, and best practices.
• Comfortable behind the camera, with a good eye for framing, composition, lighting, and visual storytelling.
• Proficiency with mobile video editing applications such as CapCut, InShot, Canva, or similar tools.
• Ability to film and edit engaging short-form video content.
• Strong creative instincts and the ability to identify and adapt emerging social media trends to different brands.
• Ability to analyze social media trends, audience behavior, and content performance to inform creative decisions.
• Excellent written and verbal communication skills.
• Strong attention to detail, organizational skills, and the ability to manage multiple projects.
• Ability to learn quickly, demonstrate initiative, and adapt to shifting priorities.
• A curious, motivated mindset with a willingness to experiment, ask questions, and continuously improve.
• Ability to collaborate successfully in a dynamic, fast-paced team environment.
• Familiarity with social media scheduling and analytics tools is a plus.
• Genuine enthusiasm for social media, digital marketing, content creation, and creative storytelling.
• Ability to bring fresh perspectives, innovative ideas, and a proactive approach to projects.

Bonus

• Fluent in more than one language
• Experience creating TikTok or Instagram content for personal, creator, or brand accounts.
• Experience with photography, videography, or content production.
• Familiarity with Adobe Creative Suite or other professional editing software.
• A portfolio or examples of previously created social media content.

This six-month internship begins immediately.

Compensation: $2,150/month

Duration: Six months, full-time, paid internship

Location: Downtown Miami, Florida

Work Arrangement: In-office requirements a minimum of 4 days per week. Local candidates only. No remote work. This is not a summer internship.