Social Media Manager, X

Creatify Lab Inc; Mountain View (CA); On-site; USD 70,000 - 110,000; Full time

Job summary

Creatify Lab Inc in Mountain View, CA seeks an AI-native Social Media Manager to own Creatify's X channel and expand to other consumer platforms. You will create posts, threads, memes, and real conversations with the community, without waiting for a calendar.

This high-ownership, high-visibility role requires hands-on content production, a strong personal X presence, and the ability to turn product launches into engaging moments.

Qualifications

• 1+ years of experience running social for consumer brands with direct X experience.
• Have a personal X presence and a portfolio of posts showing growth.
• AI-native: use AI tools daily in creative workflow and study AI product launches.
• Active on X and other consumer channels daily; understands culture and memes.
• Outgoing and energized by people; comfortable being a visible face of the brand.
• Write fast with a human voice; avoid corporate tone and over-polished language.

Responsibilities

• Own X end to end: define strategy, posting cadence, engagement, and growth; publish daily content.
• Be in the conversation in real time; monitor trends and engage authentically.
• Create content: short-form video, memes, demos, and on-camera moments when needed.
• Turn product launches into moments by collaborating with product, design, and marketing.
• Build the creator network: identify and maintain relationships with creators and advocates.
• Expand beyond X: adapt content for LinkedIn, TikTok, Instagram Reels, YouTube Shorts, and emerging channels.
• Measure performance and iterate; report learnings and double down on what works.
• Experiment with new formats and AI tools to find what resonates.

Skills

X platform mastery

Content creation

Community engagement

AI tooling

Storytelling voice

Fast writing

Job description

About Creatify

Creatify is building the AI Platform for Advertising where marketers and agents work together to plan campaigns, create ads, manage budgets, and optimize performance across channels.

We've surpassed $10 million in ARR, serving over 3 million users across 10,000+ teams. Leading brands — including AppLovin, Comcast, Perplexity, Alibaba, HubSpot, Binance, and NewsBreak— use Creatify to produce personalized, high-performing video ads in minutes.

We have raised $24M in funding from leading Silicon Valley firms including WndrCo, Kindred Ventures, Millennium New Horizons, NFDG, Comcast Ventures, Creator Ventures, Leadout Capital, Hat Trick Capital, and many more. Check out our latest coverage by Fast Company, TechCrunch, Bloomberg TV, and our recognition as one of IVP Enterprise AI 55 in 2024.

Based in Mountain View, we are a team of passionate AI researchers, engineers, and advertising veterans. Join us in reinventing the advertising industry with AI.

About the Role

We're looking for an AI-native Social Media Manager to own Creatify on X — and to be the creator behind the account, not just the operator of it.

This is a consumer role. Our audience is creators, marketers, founders, and everyday users who discover new AI tools on social. You'll set the strategy and execute it yourself, every day: original posts, threads, replies, memes, product moments, and real conversations with the community. X is the home channel, and you'll extend what works to LinkedIn, TikTok, Instagram, YouTube Shorts, and wherever our audience is moving next.

This is a high-ownership, high-visibility role for someone who already lives on X, already creates, and already knows how AI companies win attention. You won't wait for a content calendar to tell you what to post.

This is a full-time, in-person position based in Mountain View, CA, or San Francisco, CA.

Responsibilities

• Own X end to end: Define and drive Creatify's X strategy — content pillars, posting cadence, engagement approach, and growth tactics — and publish daily: posts, threads, replies, reposts, and quote posts

• Be in the conversation, in real time: Monitor trends, launches, and cultural moments as they happen; engage authentically with creators, users, and industry voices, and jump in fast when Creatify has a genuine point of view

• Create, don't just schedule: Produce original content yourself — short-form video, memes, demos, and hot takes — including appearing on camera when that's what the format calls for

• Turn product into moments: Partner with product, design, and marketing to turn launches, features, and milestones into X moments people actually share, in the style of the best AI consumer launches

• Build the creator network: Identify, build, and maintain relationships with creators, influencers, and advocates in the AI, video, and creator-economy space

• Expand beyond X: Adapt winning content and build Creatify's presence across LinkedIn, TikTok, Instagram Reels, YouTube Shorts, Reddit, and emerging channels

• Measure and iterate: Track performance (growth, engagement, and signups driven), report what you learn, and use data to double down on what works and kill what doesn't

• Experiment relentlessly: Test new formats, hooks, and AI tools constantly — find what resonates, then scale it

Qualifications

• Have 1+ years of experience running social for a consumer (B2C) brand, creator, or your own audience — with meaningful, hands-on X experience. This is a B2C role: B2B-only / enterprise marketing backgrounds are not a fit for this position

• Are a strong creator yourself: you have a personal X presence you're proud of, with posts, threads, or videos that show you can write, hook, and grow an audience — not just manage someone else's

• Are AI-native: you use AI tools daily in your own creative workflow, you're an active user of products like ours, and you study how leading AI companies do launches and community on social

• Are active on X and other consumer channels every day because you love it — you understand X's culture, algorithm, and meme language natively, and you have sharp instincts for what takes off and why

• Are outgoing and energized by people: you love replying, debating, hosting, and building relationships in public, and you're comfortable being a visible face of the brand

• Write fast and well, with a voice that sounds like a real human — sharp, funny when it should be, and never corporate

• Work hard and move fast: high daily output, real-time responsiveness, and full ownership without needing to be managed

• Have sharp editorial judgment about when to engage, when to stay quiet, and when to take a swing

Bonus points if you…

• Have grown an X account (yours or a brand's) from small to significant, and can show the numbers

• Have had posts or videos go viral — and can explain exactly why they worked

• Create short-form video natively on TikTok / Reels / Shorts, not just on X

• Have experience at a high-growth AI or consumer startup

We are an equal opportunity employer and highly value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.

We are an equal opportunity employer and highly value diversity at our company. We do not discriminate based on race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.