Social Media Manager & Strategist

Shapiro Capital; Miami (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Shapiro Capital is seeking a mid-level social media professional to own end-to-end management of our social channels from strategy to daily execution. You will shape brand positioning in the real estate market and lead an internal team while collaborating closely with the CMO.

You'll drive engagement, growth, and brand sentiment, using analytics to inform decisions and manage the content budget across multiple platforms in the Miami area.

Qualifications

• Strong Social Media Marketing and SMO skills to manage campaigns and improve platform performance.
• Excellent organization and prioritization with attention to detail.
• Strategic thinking paired with the ability to execute quickly.
• Effective communication and writing to craft clear, brand-aligned messages.
• Content strategy to plan and execute social media initiatives that support business goals.
• Experience overseeing content production and publishing across major platforms (Instagram, TikTok, YouTube, LinkedIn, X).
• Ability to spot trends and opportunities in real-time and turn insights into action.
• Experience with social media analytics tools and audience targeting.

Responsibilities

• Develop and execute end-to-end social media strategy in collaboration with the CMO.
• Lead internal team and manage content calendar and budget.
• Monitor engagement, growth, and sentiment across platforms.
• Track KPIs and produce actionable performance reports.
• Coordinate with brand, legal, and creative teams to ensure compliant content.
• Operate on-site in the Miami area and manage multiple projects.

Skills

Social Media Marketing

SMO

Organization & Prioritization

Strategic Thinking

Communication & Writing

Content Strategy

Influencer Campaigns

Analytics Tools

KPIs & Reporting

Audience Targeting

Education

Marketing/Communications/Business degree

Tools

Graphic/Video Editing

AI Tools for Social Media

Job description

Company Description

Shapiro Capital is a real estate company focused on multifamily assets, offering expertise across acquisitions and development. The firm is dedicated to identifying and developing high-quality multifamily properties that create long-term value. By integrating investment, planning, and capital solutions, Shapiro Capital supports sustainable growth across its portfolio.

Beyond its investment work, Shapiro Capital is also an educational company. Through Shapiro University, we teach both newcomers and experienced investors looking to grow their real estate portfolios, with training across buy-and-hold, fix-and-flips, and multifamily investing.

The company values professionalism, innovation, and a results-oriented mindset.

Role Description

This is a full-time, on-site role based in the Miami area.

We’re looking for a detail-oriented, organized, and creative mid-level social media professional to take an end-to-end role managing our social media accounts — from communication strategy through day-to-day execution and monitoring. It’s a role for someone who moves fluidly between the strategic and the operational, because it goes beyond execution: working closely with the CMO, you’ll help shape the brand’s social positioning in the real estate market and then bring it to life — leading an internal team, helping manage the content budget, and owning the results for engagement, growth, and brand sentiment. This role reports directly to the CMO.

The right person thinks about positioning, tracks the metrics that matter, brings structure to the accounts’ daily routines, and strengthens the relationships between the brand and its fans, clients, and communities. More than executing calendars, we’re looking for someone who can read brand context, interpret consumer behavior, and turn that analysis into consistent, effective action.

Qualifications

• Candidates should possess strong Social Media Marketing and Social Media Optimization (SMO) skills to manage campaigns and improve platform performance.
• Strong organization and priority management — detail-oriented by nature.
• Strategic thinking paired with the ability to execute quickly.
• Candidates should possess effective Communication and Writing skills to craft clear, compelling, and brand-aligned messages.
• Candidates should possess Content Strategy skills to plan, organize, and execute social media initiatives that support business goals.
• Oversee content production and publishing across Instagram, TikTok, YouTube, LinkedIn, X, and emerging channels.
• Spot content opportunities, trends, and cultural moments the brand can move on.
• Experience with social media analytics tools and audience targeting
• Turn performance data into clear, actionable recommendations.
• Define KPIs, targets, and a reporting rhythm; own the results for engagement, growth, share of voice, and brand sentiment.
• Track audience behavior, competitor moves, and industry shifts.
• Ability to work on-site in the Miami Area and manage multiple projects.
• Relevant education in Marketing, Communications, Business, or a related field, or equivalent professional experience.
• Help the CMO manage the content budget across production, tools, and supporting media.
• Ensure content meets the brand’s advertising and disclosure standards, coordinating with the CMO on anything sensitive or time-critical.
• Experience running creator and influencer campaigns.
• Basic graphic or video editing, experience applying AI tools to social media workflows is beneficial.

Familiarity with real estate, especially multifamily assets, is a plus.