Social Media Strategist - Real Estate Growth

Shapiro Capital; Miami (FL); On-site; USD 55,000 - 75,000; Full time

Job summary

Shapiro Capital is seeking a mid-level social media professional to own end-to-end management of our social channels from strategy to daily execution. You will shape brand positioning in the real estate market and lead an internal team while collaborating closely with the CMO.

You'll drive engagement, growth, and brand sentiment, using analytics to inform decisions and manage the content budget across multiple platforms in the Miami area.

Qualifications

• Strong Social Media Marketing and SMO skills to manage campaigns and improve platform performance.
• Excellent organization and prioritization with attention to detail.
• Strategic thinking paired with the ability to execute quickly.
• Effective communication and writing to craft clear, brand-aligned messages.
• Content strategy to plan and execute social media initiatives that support business goals.
• Experience overseeing content production and publishing across major platforms (Instagram, TikTok, YouTube, LinkedIn, X).
• Ability to spot trends and opportunities in real-time and turn insights into action.
• Experience with social media analytics tools and audience targeting.

Responsibilities

• Develop and execute end-to-end social media strategy in collaboration with the CMO.
• Lead internal team and manage content calendar and budget.
• Monitor engagement, growth, and sentiment across platforms.
• Track KPIs and produce actionable performance reports.
• Coordinate with brand, legal, and creative teams to ensure compliant content.
• Operate on-site in the Miami area and manage multiple projects.

Skills

Social Media Marketing

SMO

Organization & Prioritization

Strategic Thinking

Communication & Writing

Content Strategy

Influencer Campaigns

Analytics Tools

KPIs & Reporting

Audience Targeting

Education

Marketing/Communications/Business degree

Tools

Graphic/Video Editing

AI Tools for Social Media

Job description

Shapiro Capital is seeking a mid-level social media professional to own end-to-end management of our social channels from strategy to daily execution. You will shape brand positioning in the real estate market and lead an internal team while collaborating closely with the CMO.

You'll drive engagement, growth, and brand sentiment, using analytics to inform decisions and manage the content budget across multiple platforms in the Miami area.