Social Media Manager - Jumia (Full Time)

Jumia; United States; On-site; USD 90,000 - 130,000; Full time

Benefits offered by this job

Entrepreneurial yet structured culture

High-impact role in African ecommerce

Professional growth opportunity

Dynamic team and leadership exposure

Job summary

Jumia is seeking a social media leader to own and execute the end-to-end social strategy across Meta, TikTok, and YouTube. You will balance brand awareness with performance metrics while collaborating with cross-functional teams to drive growth for our pan-African ecommerce platform.

You will lead influencer partnerships, plan content around campaigns like Ramadan and Black Friday, and ensure every piece of content aligns with defined target segments and objectives.

Qualifications

• 4–6 years of social media marketing experience in ecommerce, retail, or consumer brands.
• Proven experience managing influencer campaigns end to end with measurable results.
• Hands-on with Meta Ads Manager and TikTok Ads, plus paid social optimization.

Responsibilities

• Own and execute the overall social media strategy across Meta, TikTok, and YouTube with brand and performance balance.
• Set KPIs per channel and own them.
• Lead content calendars with cross-functional teams and coordinate campaigns for key moments.
• Plan, launch, and optimize paid campaigns on Facebook and Instagram, and support TikTok content.
• Manage influencer partnerships end to end: sourcing, negotiation, contracts, budgeting, calendar planning, and delivery.
• Track influencer ROI and decide scaling or renewal.

Skills

Social media marketing

Influencer campaigns

Data-driven mindset

Project management

Creative thinking

Bilingual Arabic/English

Tools

Meta Ads Manager

TikTok Ads

GA4

Attribution/tracking

Native analytics

Job description

About Jumia:

Jumiais a leading pan-African e-commerce platform. Its mission is to improve the quality of everyday life in Africa by leveraging technology to deliver innovative, convenient and affordable online services to customers, while helping businesses grow as they use Jumia's platform to better reach and serve customers.

Jumia is built around a marketplace and supported by a proprietary logistics business[Jumia Logistics]and a digital payment and fintech platform[Jumia Pay]. With over 3,000 employees, Jumia is led by top talented leaders offering a great mix of local and international talents and is backed by very high-profile shareholders. Jumia is committed to creating a sustainable impact in Africa.

In April 2019, Jumia was the first Tech company in Africa to be listed on the New York Stock Exchange.

What you will be doing

• Own and execute the overall social media strategy across Meta (Facebook & Instagram), TikTok, and YouTube, balancing brand awareness with performance goals.
• Set clear KPIs per channel (reach, engagement, traffic, conversions, cost per order) and own them.
• Make sure every piece of content is built around a defined target segment and a clear objective.
• Spot new trends, formats, platforms, and tools early and turn them into growth opportunities.
• Build monthly and weekly content calendars together with category, commercial, CRM, and creative teams.
• Lead the content plan for key commercial moments such as Ramadan, Black Friday, Anniversary, and other campaign peaks.
• Come up with structured creative ideas for weekly in-house videos and recurring content series that grow engagement and community.
• Write clear creative briefs for designers, video producers, and agencies.
• Plan, launch, and optimize paid boosting campaigns on Facebook and Instagram, and supply performance-ready content for TikTok.
• Run creative testing (hooks, formats, messages) and scale what works.
• Work with the performance marketing team to make sure social content supports the full funnel, from awareness to purchase.
• Build and run the influencer strategy, including creator mix (macro, micro, nano), category fit, and audience alignment with our target segments.
• Manage key influencer partnerships end to end: sourcing, negotiation, contracts, budgeting, calendar planning, and delivery.
• Write detailed influencer briefs covering objectives, key messages, do’s and don’ts, deliverables, and tracking requirements.
• Track influencer ROI through tracked links, promo codes, and orders, and decide who to scale, renew, or drop.
• Oversee community management and social listening, making sure we respond quickly and in the right tone.
• Protect the brand by ensuring all content and creator activity follows brand guidelines and is handled well in sensitive situations.
• Monitor and analyze performance for in-house content, paid boosts, and influencer campaigns.
• Make sure all activity is properly tracked (UTMs, attribution links, promo codes) so results are clear.
• Share regular reports with insights and clear next steps, not just numbers.

What we are looking for

• 4–6 years of experience in social media marketing, ideally in e-commerce, retail, or a consumer brand
• Proven experience managing influencer campaigns end to end with measurable results
• Hands‑on experience with Meta Ads Manager and TikTok Ads, plus a solid grasp of paid social optimization
• Strong analytical skills and comfort with tools like GA4, attribution/tracking platforms, and native platform analytics
• A creative eye for short‑form video and what works on each platform
• Deep understanding of Egyptian audiences, culture, and social trends
• Excellent written Arabic (including Egyptian colloquial) and English
• Strong project management skills and the ability to handle several campaigns at once
• A data‑driven mindset with a bias for testing and learning

#LI-Onsite

We Offer

• A unique experience in an entrepreneurial, yet structured environment
• A unique opportunity of having strong impact in building the African e-commerce sector
• The opportunity to become part of a highly professional and dynamic team
• An unparalleled personal and professional growth as our longer‑term objective is to train the next generation of leaders