Social Media Manager — Hybrid, Multi-Brand Content Lead

Midnite Oil Creative; Detroit (MI); Hybrid; USD 55,000 - 85,000; Full time

Job summary

Midnite Oil Creative, a Detroit-based creative studio, seeks a mid-level Social Media Manager to support restaurant and hospitality clients. You will balance creativity with strategic planning, lead content calendars, and oversee multiple accounts with deadlines in a hybrid in-office setting.

The role covers content creation, client communication, and digital marketing tasks, including photography, video, and basic web updates, across various platforms.

Qualifications

• Experience managing social media for brands or agencies.
• Strong organic and paid social strategy understanding.
• Experience with Meta ads campaigns and boosted posts.
• Proficient photography, videography, and editing for social.
• Comfort with pro camera equipment and production tools.
• Strong copywriting and client communication.
• Basic graphic design and brand visuals.
• Highly organized with deadlines and timelines.
• Able to work independently and with a creative team.
• Willing to travel for local photo and video shoots in Detroit.

Responsibilities

• Develop, manage, and execute monthly social calendars across multiple accounts.
• Create on-brand content, including captions, graphics, photography, and short-form videos.
• Schedule, publish and monitor content across social media platforms.
• Support the development and execution of organic and paid social strategies.
• Create, manage, and optimize Meta advertising campaigns and boosted posts.
• Monitor social media performance and provide reporting, insights, and recommendations.
• Plan and execute on-site photo and video shoots at client locations.
• Capture high‑quality photo and video content using professional cameras.
• Edit photography and short-form video content; create basic graphics.
• Stay informed on social media trends, platform updates, and best practices.
• Serve as a direct point of contact for assigned clients and manage expectations.
• Coordinate content approvals, revisions, and scheduling with clients and internal team.
• Maintain organized workflows and proactively communicate updates.
• Create, schedule, and manage email marketing campaigns; update WordPress content.

Skills

Social media management

Copywriting

Photography

Videography

Communication

Attention to detail

Graphic design

Organization

Project management

Team collaboration

Tools

Adobe Creative Suite

CapCut

Canva

Sprout Social

Meta Business Suite

Meta Ads Manager

WordPress

Job description

Midnite Oil Creative, a Detroit-based creative studio, seeks a mid-level Social Media Manager to support restaurant and hospitality clients. You will balance creativity with strategic planning, lead content calendars, and oversee multiple accounts with deadlines in a hybrid in-office setting.

The role covers content creation, client communication, and digital marketing tasks, including photography, video, and basic web updates, across various platforms.