Social Media Manager (HR Title: Social Media Specialist II)

Southern Methodist University; Dallas (TX); On-site; USD 50,000 - 70,000; Full time

Job summary

Southern Methodist University seeks a Social Media Manager to enhance its online presence. The role involves managing content across platforms, engaging with communities, and utilizing analytics for strategy development. Ideal candidates will have a bachelor's degree and experience in social media management, along with strong communication and editing skills.

Benefits

Comprehensive health benefits

Dental and vision coverage

Wellness programs

Retirement benefits

Qualifications

• Minimum of two years managing social media channels.
• Experience developing organic and paid strategies.
• Proficiency in shooting/editing photos and videos.

Responsibilities

• Conceptualize, create, and manage content across various social media platforms.
• Manage social communities and engage appropriately.
• Utilize analytics insights to inform content strategies.

Skills

Communication

Relationship-Building

Writing

Editing

Proofreading

Content Tailoring

Analytical Skills

Graphic Design

Education

Bachelor's degree

Digital Media or Communications preferred

Tools

Adobe Photoshop

Adobe Premiere

After Effects

Job description

Job Description - Social Media Manager (HR Title: Social Media Specialist II) (DEA00000472)

Job Description

Description

Salary Range: Salary commensurate with experience and qualifications

About SMU

SMU’s more than 12,000 diverse, high-achieving students come from all 50 states and over 80 countries. The university offers small classes, meaningful research opportunities, leadership development, community service, international study, and innovative programs.

SMU is data-driven, with a powerful supercomputing ecosystem and an entrepreneurial spirit, fostering research excellence.

In its second century, SMU is recognized for supporting students, faculty, and alumni as ethical, enterprising leaders. Its relationship with Dallas provides unique learning, research, social, and career opportunities for global impact.

SMU is nonsectarian, committed to academic freedom and open inquiry.

About the Department:

Development and External Affairs (DEA) supports SMU through funding, promoting involvement, raising awareness, and supporting diverse student enrollment. DEA includes various offices such as the Senior Vice President's Office, Annual Giving and Alumni Relations, Development Services, Marketing and Communications, and others.

SMU leverages its largest fundraising campaign to enhance academic quality and impact.

About the Position:

This is an on-campus, in-person role.

We seek a social media manager who can internalize SMU's brand voice, adapt to evolving trends, and manage content creation, social listening, analytics, community management, and contribute to organic and paid social strategies across campus platforms. The ideal candidate is an engaging storyteller, adept at creating platform-specific content for diverse audiences.

This role reports to the Associate Director of Social Media and supports SMU's marketing efforts aligned with the university's strategic plan.

Essential Functions:

1. Conceptualize, create, and manage content across Facebook, Instagram, LinkedIn, TikTok, X, YouTube, and other media/websites, including shooting and editing videos, and assisting with paid social campaigns.
2. Manage social communities by monitoring discussions and engaging appropriately. Assist during crises in coordination with media and relations teams.
3. Utilize analytics insights to inform content strategies. Collaborate with marketing teams and campus units on innovative social media projects and campaigns targeting alumni, students, prospective students, parents, and influencers.
4. Supervise undergraduate and graduate interns in content creation and management.
5. Perform other duties as assigned.
6. Occasional evening and weekend work may be required.

Qualifications

Education and Experience: Bachelor's degree required; Digital Media or Communications preferred. Minimum of two years managing social media channels and developing organic and paid strategies.

Knowledge, Skills, and Abilities: Strong communication, relationship-building, writing, editing, and proofreading skills. Ability to tailor content to platforms, analyze insights, and manage multiple priorities. Proficiency in shooting/editing photos and videos, with expertise in Adobe Photoshop and Premiere; After Effects experience is a plus. Graphic design skills are desirable.

Physical and Environmental Demands:

• Sitting for long periods
• Handling objects (dexterity)
• Standing
• Walking long distances

Deadline to Apply: Priority consideration by May 29, 2025. Open until filled.

EEO Statement: SMU is an equal opportunity employer. All qualified applicants will receive consideration regardless of race, color, religion, national origin, sex, age, disability, veteran status, sexual orientation, or gender identity and expression.

SMU offers comprehensive health, dental, vision, wellness programs, and retirement benefits to support employees and their families.