Social Media Manager (HR Title: Social Media Specialist II)

Southern Methodist University; Dallas (TX); On-site; USD 55,000 - 85,000; Full time

Job summary

Southern Methodist University is seeking a dynamic Social Media Manager to craft and implement innovative social media strategies aligned with the university's branding goals. The role involves content creation, analytics, and community engagement across platforms like Facebook, Instagram, and TikTok, requiring strong communication and multimedia skills.

Qualifications

• 2+ years of experience in managing social media channels.
• Ability to shoot and edit photos and videos.
• Proven capability to develop organic and paid strategies.

Responsibilities

• Develop and manage content for multiple social media channels.
• Engage with audiences and monitor community interactions.
• Utilize analytics insights for content optimization.

Skills

Communication

Content Creation

Community Management

Social Media Strategy

Analytical Skills

Time Management

Education

Bachelor’s degree

Degree in Digital Media or Communications

Tools

Adobe Photoshop

Adobe Premiere

After Effects

Job description

Job Description - Social Media Manager (HR Title: Social Media Specialist II) (DEA00000472)

Position Overview:

SMU is seeking a dynamic Social Media Manager to develop and execute engaging social media strategies that align with the University's branding and marketing goals. This on-campus role involves content creation, social listening, analytics, and community management across various platforms, including Facebook, Instagram, LinkedIn, TikTok, X, and YouTube. The ideal candidate will be an engaging storyteller with expertise in multimedia content production and a keen understanding of platform-specific strategies.

Responsibilities:

• Develop and manage content for multiple social media channels, including shooting and editing videos, and publishing content.
• Manage social communities by monitoring discussions and engaging with audiences appropriately.
• Utilize analytics insights to optimize content and campaign strategies.
• Collaborate with marketing teams, faculty, students, and interns to create innovative social media campaigns.
• Support crisis communication efforts and work closely with media and university relations teams.
• Assist in managing and mentoring a team of interns in content creation and social media management.
• Occasional evening and weekend work may be required.

Qualifications:

• Bachelor’s degree; degree in Digital Media or Communications preferred.
• At least two years of experience managing social media channels.
• Proven ability to develop and execute organic and paid social media strategies.
• Strong verbal, written, and interpersonal communication skills.
• Proficiency in Adobe Photoshop, Premiere, and experience with After Effects or similar software.
• Ability to shoot and edit photos and videos.
• Excellent organizational, planning, and time-management skills.

Physical Demands:

• Sitting for long periods, handling objects, standing, and walking long distances.

Application Deadline:

Priority consideration by May 29, 2025; position remains open until filled.

Equal Opportunity Statement:

SMU is an equal opportunity employer committed to diversity and inclusion. All qualified applicants will receive consideration without regard to race, color, religion, national origin, sex, age, disability, veteran status, sexual orientation, or gender identity and expression.