Social Media Manager / Content Creator

ROSTR, Inc.; Chicago, Northern (IL, KY); Hybrid; USD 17,000 - 22,000; Part time

Job summary

Crowd Collabs is seeking a highly creative Social Media Manager / Content Creator to own and grow the brand on Instagram and TikTok. This freelance/part-time role can be remote or based in Chicago, with the freedom to shape the voice, visuals, and storytelling across platforms.

You will produce content from concept to publication, build content calendars, film and edit videos, create graphics, and collaborate with artists and merch launches.

Qualifications

• Instagram, TikTok, Reels, Stories and short-form video expertise.
• Content creator first, not just scheduling posts.
• Turn rough concepts into finished content independently.
• Strong video shooting and editing skills with quick hooks.
• Creative mindset with new concepts rather than waiting for briefs.
• Understand music culture, fan culture, trends and internet culture.

Responsibilities

• Own the social strategy and content calendar for Instagram and TikTok, with a consistent mix of brand, artist, merch, design and trend content.
• Create content from concept through publication: ideation, filming, editing, copywriting, graphics, publishing and format adaptation.
• Showcase new fan-designed merch through graphics, posts, stories, reels and TikToks to drive clicks and sales.
• Develop repeatable content series and concepts that make Crowd Collabs recognizable.
• Lead artist and merch launches on social, announcing new artists and products.
• Coordinate social collaborations with artists and managers for amplification.
• Build an active community around the platform with artists, designers, fans and customers.
• Use performance data to drive strategy: reach, engagement, traffic, links, and sales.
• Experiment constantly with hooks, formats and calls-to-action to grow the brand.

Skills

Instagram

TikTok

Reels

Short-form video

Video editing

Graphic design

Content creation

Brand storytelling

Trend spotting

Data-driven

Job description

Social Media Manager / Content Creator

Type:Freelance / Part-Time

Location:Remote or Chicago

About Crowd Collabs

Crowd Collabs is a platform where fans design official merch for their favorite artists! Fans submit designs and artists approve the ones they love. Anytime someone buys the merch, we take care of the printing and shipping, then fan and artist split the profits!

We’re looking for aSocial Media Manager / Content Creatorto take ownership of how Crowd Collabs shows up online and help grow the brand across Instagram and TikTok.

The Role

This is a highly creative, hands-on role combiningsocial strategy, content creation, brand building, and growth.

You’ll own our social presence from idea to execution: deciding what we should post, building the content calendar, creating the content, publishing it, and analyzing what works.

You’ll be theprimary content creator for Crowd Collabs.That means filming and editing videos, creating graphics, introducing new artists, and highlighting merch on sale.

We’re not looking for someone who needs a list of posts to make each week. We want someone who can look at the business, our artists, upcoming merch, trends, and performance data and determinewhat Crowd Collabs should be talking about and how we should tell that story.

Social media will be your department.

Responsibilities

• Own the social strategy and content calendarfor Crowd Collabs across Instagram and TikTok, developing a consistent mix of brand, artist, merch, design, and trend driven content.
• Create content from concept through publication, including ideation, filming, editing, writing copy, creating graphics, publishing, and adapting content for different platforms and formats.
• Showcase new fan-designed merchthrough graphics, static posts, stories, reels, and TikToks that highlight the product and drive clicks and sales.
• Develop repeatable content series and creative conceptsthat make Crowd Collabs recognizable, such as designing merch for architects, fan reactions, design challenges, new artist announcements, new product showcases, and behind-the-scenes content.
• Lead artist and merch launches on social, developing creative ways to announce new artists, introduce their Crowd Collabs pages, showcase new fan-designed merch, and continue promoting their products after launch.
• Coordinate social collaborations with artists and managers, including Instagram Collab posts, shared content, artist participation, reposting strategies, and making it easy for artist teams to amplify Crowd Collabs content.
• Build an active community around the platform, finding ways to involve artists, designers, fans, and customers in the content.
• Use performance data to drive strategy.Track which content generates reach, engagement, followers, website traffic, artist Linktree clicks, product page visits, and sales.
• Experiment constantly.Test different hooks, formats, posting styles, content series, calls-to-action, and creative ideas to understand what grows the brand and converts attention into action.

Who You Are

• You have strong instincts for what works onInstagram, TikTok, Reels, Stories, and short-form video
• You’re acontent creator first, not someone who only schedules posts or manages a calendar
• You’re comfortable taking an idea from a rough concept to a finished piece of content independently
• You have strong video shooting and editing skills and understand how to hook viewers quickly
• You’re creative and consistently bring new concepts rather than waiting to be told what to make
• You understandmusic culture, fan culture, social trends, and internet culture
• You’re highly organized and can manage a content calendar, artist announcements, launches, and ongoing content at the same time
• You’re analytical and interested in what happensafter someone watches a video,not just how many views it received
• You can connect social performance to measurable outcomes like website visits, Linktree clicks, product traffic, conversions, and sales
• You can work independently and make day-to-day creative decisions without needing founder approval on every post
• Graphic design skills are a major plus, especially experience creating polished social graphics and carousels

What Success Looks Like

Success in this role isn't just posting consistently or increasing follower count.

We’ll look at whether social media is:

• Growing Crowd Collabs' overall audience and awareness
• Driving more people to crowdcollabs.com
• Driving traffic through our artists' Linktrees and social pages
• Increasing engagement with artist launches and fan-designed merch
• Creating repeatable content formats that consistently perform
• Building a recognizable social identity for Crowd Collabs

Compensation

• Paid freelance role (Monthly $1500-$2000)
• Additional performance and milestone bonuses based on results such as:

Follower growth

View milestones

High-performing or viral content

Website traffic