Social Media Manager (Community)

Robinhood; New York (NY); On-site; USD 120,000 - 180,000; Full time

Job summary

Robinhood is seeking a Social Media Manager, Community to extend our brand across major social platforms in a senior role. You will own the strategy, tone, and playbooks for engagement on X, Reddit, TikTok, YouTube, and Instagram while balancing accessibility with stringent financial compliance.

You will write posts, moderate conversations, monitor sentiment, and deliver insights to product and marketing teams.

Qualifications

• 5+ years of experience in social media or community management, preferably at a fast-paced consumer tech, fintech, or culturally relevant brand.
• Exceptional written and verbal communication skills; you can switch between a formal compliance brief and engaging posts.
• Native understanding of platform nuances (X, TikTok, Reddit, Instagram) and how communities operate within them.
• Data-driven mindset with ability to translate metrics into strategy.
• Experience partnering with product marketing, brand, or campaigns to translate product stories into native content.
• Bold thinkers with strong problem-solving skills and a track record of impact.

Responsibilities

• Own our community management strategy across X, Reddit, TikTok, YouTube, and Instagram.
• Manage day-to-day community engagement — write posts, moderate conversations, keep the audience active.
• Monitor sentiment and provide actionable feedback to product and marketing teams.
• Spearhead community activations like live AMAs and platform-specific Q&A.
• Shape social-native creative and messaging with Product Marketing.
• Stay close to internet culture to keep Robinhood relevant.
• Represent the voice of the customer with strong judgment and compliance alignment.

Skills

5+ years exp

Social media management

Written & verbal comm

Platform nuances

Data-driven

Cross-functional collab

Creative thinker

Job description

• We are looking for a Social Media Manager, Community to act as the human extension of our brand across our key social platforms
• This is a full-time, senior role for an experienced community professional who will bring a strategic point of view to how Robinhood shows up in social communities
• You will balance an accessible, bold, and relatable brand voice with the rigorous compliance standards required in the financial services industry
• This role owns community management, social-first storytelling and marketing support — it does not include responding to customer support inquiries on social, which is owned by our dedicated Social CX team
• This role is equal parts community builder, listener, writer, and judgment call. You’ll know when to engage, when to elevate feedback, and when precision matters most
• Own our community management strategy: Serve as the in-house expert on community management — setting the strategy, tone, and playbooks for how Robinhood shows up across X, Reddit, TikTok, YouTube, and Instagram, and evolving that strategy as platforms, culture, and our audience shift
• Own daily community operations: Manage day-to-day community engagement across X, Reddit, TikTok, YouTube, and Instagram — writing social posts, responses, moderating conversations, and keeping our audience active and connected
• Speak the language of retail investors: Leverage a deep understanding of online finance communities—especially the unique culture, humor, and rapid pace of finance communities on social—to authentically engage with our audience
• Act as the voice of the customer: Monitor overarching community sentiment, utilize social listening tools, and gather real-time feedback to deliver actionable insights to our product and marketing teams
• Spearhead community activations: Ideate and execute community-first events, such as live AMAs, platform-specific Q&A, and surprise-and-delight moments for our most dedicated users
• Bring a human, community voice to product marketing: Partner with Product Marketing on launches and campaigns for products that call for an authentic, human perspective — shaping social-native creative and messaging, pressure-testing concepts against how our community actually talks, and showing up as the credible, on-the-ground voice of the community throughout the campaign
• Stay close to internet culture: Constantly monitor the algorithm, related trends and meme formats, FinTwit narratives, and rising stars to keep Robinhood’s community presence cutting-edge and highly relevant
• Represent the Robinhood voice with strong judgment Act as a critical line of defense to ensure all community communications adhere to Robinhood’s Content Standards and strict financial regulations, ensuring information is always fair, balanced, and truthful

• 5+ years of experience in social media or community management, preferable at a fast-paced consumer tech, fintech, or culturally relevant brand, with a track record of owning a channel or program end-to-end
• Exceptional written and verbal communication skills; you can seamlessly code-switch between drafting a formal legal brief for compliance and writing culturally relevant posts on XAbility to thrive in a highly regulated industry, balancing creative marketing with strict compliance and legal guardrails
• A native understanding of platform nuances (especially our priority channels: X TikTok, Reddit, and Instagram) and how different communities operate within them
• Data-driven mindset with the ability to translate social metrics (sentiment, engagement rate, conversions) into actionable strategy
• Experience partnering with product marketing, brand, or campaign teams — you know how to translate a product story into content and moments that feel native and human on social, without losing the community voice
• We’re looking for bold thinkers. Sharp problem-solvers. Builders who are wired to make an impact