Social Media Manager

makesy; United States; On-site; USD 70,000 - 110,000; Full time

Job summary

Makesy seeks a hands-on Social Media Manager to own strategy, content creation, posting, and community management across Instagram, Facebook, TikTok, YouTube, and more. You will film, edit, write captions, and engage daily, driving brand awareness, launches, and engagement.

You’ll build relationships with creators, manage communities, and report performance to leadership, while shaping Makesy’s social voice and growth across multiple brands.

Qualifications

• 4+ years running social media for a brand, agency, or company.
• Proven track record of growing engaged audiences.
• Experience with AI-generated content.
• Strong video editing chops and photography eye.
• Ability to shift tone across multiple brand voices.
• Comfortable being on camera or directing others.

Responsibilities

• Own the content calendar across all platforms and brands.
• Shoot and edit short- and long-form video content for Reels, TikTok, and YouTube.
• Write captions and hooks tailored to each platform.
• Moderate, post and manage Facebook Groups and other communities.
• Track trends and platform changes and turn them into content quickly.
• Set KPIs and report on growth and engagement regularly.
• Manage relationships with creators for gifting, collabs, and UGC.
• Track performance and share updates with leadership.

Skills

Content strategy

Video editing

Community management

Influencer partnerships

Analytics & KPIs

AI content creation

Cross-platform social

Storytelling

Tools

CapCut

Premiere Rush

Shopify

Attentive

Job description

Makesy makes candles, fragrance, and home & beauty supplies for makers and brands, selling DTC, wholesale, B2B, Etsy, and Amazon. We're growing fast and built on creativity and craftsmanship, and we need someone who can bring that to life on social.

The Role

We're looking for a Social Media Manager to run our presence on Instagram, Facebook & Facebook Community Groups, TikTok, and YouTube. You will own strategy, content, posting, and community, start to finish. You'll set the direction and also do the work: filming, editing, writing captions, and replying to comments yourself. This isn't a role where you hand off execution to someone else, you're the strategist and the creator! This role is responsible for growing engaged communities across our brand portfolio, driving brand awareness, supporting product launches, and converting social engagement into measurable business results. This is a highly creative, hands‑on role for someone who can both set the strategic vision and get in the weeds filming, editing, posting, and engaging daily.

What You'll Do

• Own the content calendar across all platforms (Instagram, Tiktok, Facebook & Groups, Youtube, Pinterest, Linkedin) and brands, balancing product launches, education, and everyday engagement
• Shoot and edit short- and long-form video for Reels, TikTok, and YouTube
• Write captions and hooks that actually sound like a person and get people hooked, tailored to each platform
• Moderate, post and manage all Facebook Community Groups
• Keep an eye on trends and platform changes and turn them into content fast
• Set measurable KPIs (follower growth, engagement rate, reach, click-through, conversion) and report on performance regularly

Community

• Reply to comments and DMs promptly and in our voice
• Build real relationships with our audience, candle makers, hobbyists, and small business owners
• Flag anything customer-service-related or sensitive to the right team

Influencers & Partnerships

• Find and manage relationships with creators for gifting, collabs, and UGC
• Track how those partnerships perform

Reporting

• Track what's working (and what isn't) across channels, and adjust
• Share regular updates with leadership on growth and engagement

What You'll Need

• 4+ years running social media for a brand, agency, or company (bonus points for CPG, beauty, home, or DIY/maker space)
• A track record of actually growing engaged audiences, not just posting
• Must have expensive knowledge in using Ai to generate content
• Solid video editing chops (CapCut, Premiere/Rush, or similar) and a good eye for photography
• Ability to shift tone across a few different brand voices without losing your own edge
• Comfortable being on camera or directing others who are
• Strong organizational skills! You're juggling multiple brands and deadlines without dropping anything

Nice to have: experience with a multi-brand portfolio, familiarity with Shopify/Attentive, paid social experience, and a genuine interest in candles and fragrance.

Why Makesy

You'll have real ownership over how our brands show up online, work with a team that moves fast, and see your work directly shape how customers experience Makesy.