Social Media Manager

WorldStrides; United States; On-site; USD 70,000 - 80,000; Full time

Job summary

WorldStrides, a leader in educational travel, is seeking a Social Media Manager to enhance their brand presence online. This role involves developing social strategies, managing content across platforms, and engaging with audiences, making it pivotal in connecting with students and families. Join a dynamic team that values creativity and innovation in promoting experiential learning.

Benefits

Excellent medical, dental, and vision coverage.

Tuition reimbursement up to $5,250 annually.

25 PTO days to start, accruing up to 28.

Opportunities for paid and discounted travel.

Paid Parental, Caregiver, and Disability leave.

Qualifications

• 3-5+ years managing social media for a brand or organization.
• Strong understanding of major social platforms.
• Excellent writing skills and experience with visual content.

Responsibilities

• Develop and execute the social media strategy for K–12 Group.
• Create and oversee engaging content across various platforms.
• Analyze performance data and produce monthly reports.

Skills

Content Strategy

Community Management

Social Media Analytics

Creative Writing

Trend Awareness

Tools

Meta Business Suite

Sprout Social

TikTok Analytics

Job description

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Company Introduction

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

Company Introduction

WorldStrides is the global leader in educational travel and experiential learning. The company was founded in 1967 to provide middle school travel programs to Washington, D.C. and has grown to provide a wide range of programs for more than half a million students annually to over 100 countries around the world. WorldStrides offers experiential learning programs in educational travel, performing arts, language immersion, career exploration, service-learning, study abroad, and sports. Each of these experiences helps students to see beyond the classroom and to see the world – and themselves – in new ways.

Job Description

WorldStrides is seeking a strategic, creative, and self-driven Social Media Manager to lead our social media efforts across WorldStrides, WorldStrides Sports, and WorldStrides Performing Arts. This role sits within the K–12 Group and is responsible for shaping and executing the social strategy across platforms, with a focus on increasing awareness, engagement, and lead generation. Our audiences span students, teachers, and parents—each with different motivations and decision-making roles in educational travel. The ideal candidate is a strong storyteller with a deep understanding of platform best practices, who can independently manage content strategy, planning, creation, publishing, and performance reporting to bring our brand to life and inspire action.

Responsibilities

• Own and develop the overarching social media strategy for WorldStrides’ K–12 Group, including WorldStrides, WorldStrides Sports, and WorldStrides Performing Arts.
• Plan and maintain a content calendar aligned to marketing campaigns, sales cycles, and brand moments, ensuring consistent and timely publishing across platforms.
• Create or oversee the development of engaging, on-brand content—including captions, graphics, photos, and short-form video—tailored to the nuances of each platform.
• Manage day-to-day execution across all active platforms (including but not limited to Instagram, TikTok, Facebook, LinkedIn, X, YouTube), ensuring a cohesive brand presence and voice.
• Lead real-time community management: respond to comments, DMs, and tags in a timely, brand-appropriate manner to foster engagement and build trust with our audiences.
• Develop and maintain relationships with student content creators, influencers, and brand partners to amplify reach and source authentic user-generated content.
• Monitor trends, platform updates, and algorithm changes to adapt strategy and ensure continued performance growth.
• Collaborate with internal stakeholders to ensure social media efforts align with broader marketing initiatives, lead generation goals, and brand messaging.
• Analyze performance data and produce monthly reports with actionable insights to refine content, inform testing, and optimize results.
• Partner with the paid media team to ensure alignment between organic and paid strategies, supporting campaign objectives and creative testing.
• Serve as the internal expert on social media, providing guidance on best practices and emerging opportunities.
  
  

Qualifications

• 3-5+ years of experience managing social media for a brand, organization, or agency—education, travel, youth marketing, or lifestyle sectors preferred.
• Strong understanding of major social platforms (Instagram, TikTok, Facebook, LinkedIn, X, YouTube) and their role in driving engagement and awareness.
• A creative mind and a genuine passion for social media—you stay on top of trends, know what’s resonating, and instinctively understand what makes content click.
• Excellent writing skills with a sharp sense for voice, tone, and storytelling tailored to diverse audiences.
• Experience creating or sourcing visual content, including short-form video, graphics, and user-generated media.
• Familiarity with social scheduling and analytics tools (e.g., Meta Business Suite, Later, Sprout Social, HubSpot, TikTok Analytics).
• A proactive, self-directed approach—you’re comfortable owning strategy, execution, and performance tracking end to end.
• Ability to interpret data and performance trends to optimize content and improve results.
• Comfort working in a fast-paced, mission-driven environment with multiple audiences and priorities.
  
  

Work Perks

• Excellent medical, dental, and vision coverage, life, accidental death and dismemberment, accident, critical illness, and disability insurance, FSA healthcare, FSA dependent care, HAS with employer contribution, and generous 401k match.
• 10 paid floating corporate holidays, 1 paid volunteer day & 25 PTO days to start -- accrue up to 28 over 3 years, 4 mental health days, and 5 bereavement days.
• Tuition reimbursement up to five thousand, two hundred fifty dollars annually or one thousand dollars towards professional certification annually.
• Opportunities for paid and discounted travel
• Encouraged participation in our Employee Resource Groups and Diversity, Equity, & Inclusion council
• Employee Assistance Program (EAP)
• Paid Parental, Caregiver, and Disability leave.
• Team Member Discount Program
  
  

WorldStrides, a global organization, is committed to educate and serve communities worldwide. Our commitment is fueled by the passion of our team members and partners to make experiential learning accessible, while also being socially, environmentally, and ethically responsible. Together, we accomplish this by investing in initiatives to promote inclusion, diversity, and sustainability.

As an Equal Opportunity Employer, WorldStrides is committed to building a diverse workforce, supported by an environment that promotes inclusion and belonging. All qualified applicants will receive consideration for employment without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

WorldStrides will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, J-1, H-1, H-2, L, B, J or TN, or who need sponsorship for work authorization now or in the future, are not eligible for hire. Select seasonal roles may consider students on J-1 or F-1 visas.

Seniority level

• Seniority level

  Not Applicable

Employment type

• Employment type

  Full-time

Job function

• Industries

  Translation and Localization

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