Social Media Manager

Pavago; United States; Remote; USD 60,000 - 90,000; Full time

Job summary

Pavago is seeking a creative, data‑driven Social Media Manager to lead our client’s presence across LinkedIn, Instagram, TikTok, YouTube, and more. You’ll own strategy from planning through execution, creating content that grows audiences, engagement, and conversions while maintaining a consistent brand voice.

You’ll collaborate with marketing, design, and leadership to deliver high‑performing campaigns, schedule content, and optimize performance using analytics.

Qualifications

• 2+ years of experience in social media management or digital marketing.
• Experience managing business or brand accounts across multiple platforms.
• Excellent copywriting, storytelling, and content creation skills.
• Experience using scheduling and analytics platforms (Hootsuite, Buffer, Sprout Social, HubSpot).
• Strong understanding of best practices for LinkedIn, Instagram, TikTok, Facebook, X (Twitter), YouTube.
• Experience with Canva, Adobe Creative Suite, or similar tools.
• Analytical mindset with ability to interpret data and optimize performance.
• Excellent written and verbal English communication skills.

Responsibilities

• Develop and execute social media strategies aligned with brand awareness, engagement, and growth objectives.
• Create and maintain content calendars across multiple social platforms.
• Identify content opportunities, industry trends, and audience insights to strengthen brand positioning.
• Ensure consistent messaging and brand voice across all channels.
• Write engaging captions, hooks, and platform-specific content.
• Collaborate with designers, video editors, and marketing teams to produce high-performing visual content.
• Schedule and publish content using tools such as Hootsuite, Buffer, Sprout Social, HubSpot, or similar platforms.
• Support the creation and distribution of short-form video content for Reels, TikTok, YouTube Shorts, and other formats.
• Monitor comments, direct messages, mentions, and community interactions daily.
• Engage with audiences by responding promptly and professionally.
• Participate in relevant conversations and industry trends to increase visibility and engagement.
• Foster meaningful relationships that strengthen community growth and brand loyalty.
• Support both organic and paid campaigns for promotions, events, and brand initiatives.
• Analyze campaign performance using platform analytics and reporting tools.
• Track KPIs including engagement, reach, follower growth, website traffic, CTRs, and conversions.
• Continuously optimize content strategy based on performance insights and audience behavior.
• Work with marketing, content, and leadership teams to align initiatives with business goals.
• Coordinate campaign launches, promotional activities, and content execution.
• Stay informed on platform updates and emerging opportunities to stay competitive.

Skills

Social media management

Copywriting

Content creation

Analytical thinking

English communication

Tools

Hootsuite

Buffer

Sprout Social

HubSpot

Canva

Adobe Creative Suite

Job description

Social Media Manager – Remote

Position Type: Full-Time, Remote
Working Hours: U.S. Business Hours

About the Role

At Pavago, one of our clients is hiring a Social Media Manager to lead and grow their brand presence across multiple social media platforms.

This is a hands‑on role for someone who understands how to combine creative storytelling, content strategy, community engagement, and performance marketing to drive meaningful business results. You’ll own the social media strategy from planning through execution, creating content that grows audiences, increases engagement, and supports broader marketing objectives.

You’ll collaborate closely with marketing, design, and leadership teams to build a consistent, high-performing presence across LinkedIn, Instagram, TikTok, Facebook, X (Twitter), YouTube, and other relevant platforms.

If you’re passionate about creating engaging content, growing online communities, and using data to optimize performance, this role is for you.

Responsibilities

Social Media Strategy & Planning

• Develop and execute social media strategies aligned with brand awareness, engagement, and growth objectives.
• Create and maintain content calendars across multiple social platforms.
• Identify content opportunities, industry trends, and audience insights to strengthen brand positioning.
• Ensure consistent messaging and brand voice across all channels.

Content Creation & Publishing

• Write engaging captions, hooks, and platform‑specific content.
• Collaborate with designers, video editors, and marketing teams to produce high‑performing visual content.
• Schedule and publish content using tools such as Hootsuite, Buffer, Sprout Social, HubSpot, or similar platforms.
• Support the creation and distribution of short‑form video content for Reels, TikTok, YouTube Shorts, and other emerging formats.

Community Management

• Monitor comments, direct messages, mentions, and community interactions daily.
• Engage with audiences by responding promptly and professionally.
• Participate in relevant conversations and industry trends to increase visibility and engagement.
• Foster meaningful relationships that strengthen community growth and brand loyalty.

Campaign Management & Performance

• Support both organic and paid social campaigns for promotions, events, and brand initiatives.
• Analyze campaign performance using platform analytics and reporting tools.
• Track KPIs including:
  • Engagement
  • Reach
  • Follower growth
  • Website traffic
  • Click‑through rates
  • Conversions
• Continuously optimize content strategy based on performance insights and audience behavior.

Cross‑Functional Collaboration

• Work closely with marketing, content, and leadership teams to align social media initiatives with broader business goals.
• Coordinate campaign launches, promotional activities, and content execution.
• Stay informed on platform updates, social trends, and emerging opportunities to keep the brand competitive.

What Makes You a Great Fit

• You’re creative, organized, and highly proactive.
• You understand how different social platforms require different content strategies.
• You combine creativity with data‑driven decision‑making.
• You enjoy building communities and creating content that resonates with audiences.
• You’re comfortable managing multiple platforms and priorities simultaneously.
• You stay ahead of industry trends and continuously experiment with new ideas.

Required Experience & Skills

• 2+ years of experience in social media management, content marketing, or digital marketing.
• Experience managing business or brand accounts across multiple social media platforms.
• Excellent copywriting, storytelling, and content creation skills.
• Experience using scheduling and analytics platforms such as:
  • Hootsuite
  • Buffer
  • Sprout Social
  • HubSpot
  • or similar tools
• Strong understanding of best practices for:
  • LinkedIn
  • Instagram
  • TikTok
  • Facebook
  • X (Twitter)
  • YouTube
• Experience using Canva, Adobe Creative Suite, or similar creative tools.
• Strong understanding of audience engagement, content strategy, and organic social media growth.
• Analytical mindset with the ability to interpret data and optimize performance.
• Excellent written and verbal English communication skills.

Nice to Have

• Experience managing social media for SaaS, e‑commerce, agency, or professional services businesses.
• Experience with influencer partnerships or UGC campaigns.
• Familiarity with paid social advertising and campaign boosting.
• Experience creating or coordinating short‑form video content.
• Previous experience working in startup or high‑growth environments.

What Success Looks Like

• Consistent growth in audience engagement across all platforms.
• Steady increase in followers, reach, and brand visibility.
• Increased website traffic and lead generation from social media.
• Reliable, high‑quality content published on schedule.
• Strong community engagement and responsive communication.
• Continuous improvement in campaign performance through testing and optimization.

Interview Process

• Initial Phone Screen
• Video Interview with Pavago Recruiter
• Practical Assessment (Social Media Strategy & Content Exercise)
• Client Interview
• Offer & Onboarding