Social Media Manager

CHG Healthcare; Salt Lake City (UT); Hybrid; USD 83,000 - 161,000; Full time

Benefits offered by this job

401(k) retirement plan with company m

Medical and dental coverage

Onsite health centers

Corporate wellness programs

Free behavioral health appointments

Flexible work schedules including work

Recognition programs with rewards

Paid parental leave

Fertility coverage

Adoption assistance

Marriage counseling

Tuition reimbursement programs

Volunteer time off

Employee-driven matching grants

Job summary

CHG Healthcare, based in Utah, is seeking a Social Media Manager to lead organic, promoted, and paid social across its brands. You will own influencer partnerships, build an AI-enabled workflow, and collaborate with leadership to explore emerging channels.

You will report to the Social Media Team within Marketing and engage with brand, leadership, and cross-functional colleagues to drive measurable business results. 3–5 years of experience preferred.

Qualifications

• Proven experience building and managing an influencer or creator partnership program from the ground up.
• Strategic social media expertise with KPI-driven approach across LinkedIn, Meta, and emerging platforms.
• Strong stakeholder management with cross-functional collaboration.

Responsibilities

• Drive social media strategy for select brands, including annual plans, KPIs, and translating goals into a strategic approach.
• Manage organic, promoted, and paid social media for CHG's brands, including content execution, community engagement, budgeting, and performance reporting; adjust plans based on results.
• Build, launch, and manage influencer marketing program end-to-end; sourcing talent, negotiating, and measuring impact on brand credibility.
• Serve as trusted partner to stakeholders across brand, leadership, and marketing teams; communicate strategy, results, and recommendations.
• Partner with leadership to advance emerging channels (Reddit, TikTok, social media search optimization).
• Identify and implement AI tools to create efficiencies across the team, including content creation, repurposing, reporting, and trend research.
• Support lead gen ad testing and bottom-funnel paid social experimentation as capacity allows.
• Conduct social competitive analysis and stay current on trends.

Skills

Influencer program management

Strategic social media

Stakeholder management

AI tools familiarity

Reddit/TikTok knowledge

Multitasking

Team collaboration

Curiosity and learning

Creative problem solving

Education

Bachelor's degree in Marketing/Communications or related field

Tools

Adobe Analytics

Job description

Healthcare’s helping hand. CHG shook things up in 1979 by inventing the locum tenens staffing model. We connect doctors with patients who need their care. As the largest physician staffing firm in America, our providers treat millions of patients each year.

Healthcare’s helping hand. CHG shook things up in 1979 by inventing the locum tenens staffing model. We connect doctors with patients who need their care. As the largest physician staffing firm in America, our providers treat millions of patients each year. Our industry is growing and demand is high. This means you’ll have plenty of opportunities to grow and develop in your career. Keeping healthcare healthy can be as fun as it is rewarding CHG Healthcare is looking for a Social Media Manager to join our team. The Social Media team is responsible for driving brand awareness, consideration, and conversion across CHG Healthcare's portfolio of brands through organic, promoted, and paid social media. The team manages social presence across multiple healthcare staffing brands, connecting clinicians with the right opportunities through strategic content and community engagement. As a Social Media Manager you will own organic, promoted, and paid social media execution for select brands, build out our influencer program, and support our expansion into emerging channels. You'll also drive efficiency by bringing AI-powered workflows into the social media team. The right person for this role is a strategic thinker who can translate social trends into business results, builds strong relationships with stakeholders across the organization, thinks big, isn't afraid to challenge convention, and wants to drive change that extends beyond their own team.

Responsibilities

• In partnership with the brand team, drive the social media strategy for select brands. This includes developing annual plans and KPIs, and translating brand goals into a coherent, strategic social approach.
• Manage organic, promoted, and paid social media for a couple of CHG's brands, including content execution, community engagement, budgeting, and performance reporting. Modify plans based on results and learnings.
• Build, launch, and manage an influencer marketing program end-to-end, including sourcing and vetting talent, negotiating and managing partnerships, and measuring impact on brand credibility and audience consideration.
• Serve as a trusted partner to stakeholders across brand, leadership, and marketing teams, proactively communicating strategy, results, and recommendations to build consultative, cross-functional relationships.
• Partner with leadership to advance emerging channels (Reddit, TikTok, social media search optimization, etc.), contributing platform-native perspective to execution and community engagement.
• Identify and implement AI tools that create efficiencies across the social media team, from content creation and repurposing to reporting, briefing, and trend research. Serve as the team's internal resource for AI adoption and best practices.
• Support lead gen ad testing and bottom-funnel paid social experimentation across brands as capacity allows.
• Conduct social competitive analysis and stay current on trends to identify opportunities and inform decisions.

Qualifications

• Proven experience building and managing an influencer or creator partnership program from the ground up; sourcing talent, negotiating agreements, and measuring ROI.
• Strategic social media expertise: demonstrated ability to set social strategy and KPIs tied to business outcomes, not just execute content, across LinkedIn, Meta, and emerging platforms.
• Strong stakeholder management skills, with a track record of building trusted, consultative relationships across brand, leadership, and cross-functional marketing teams.
• Curiosity and comfort with AI tools, with the ability to identify opportunities to apply them to real team workflows and build repeatable processes.
• Familiarity with Reddit, TikTok, or other emerging platforms from a brand or community perspective.
• Ability to manage multiple workstreams simultaneously, balance execution with strategic thinking, and thrive in ambiguous, fast-moving environments.
• Positive and professional team player who can effectively collaborate and build consultative relationships across the marketing division.
• Naturally curious with an aptitude for learning.
• Creative problem-solving abilities with a test-and-learn mindset.

Education & Experience

• 3-5 years of experience managing social media for a brand, including hands-on experience with organic and paid social media, strategic planning, and stakeholder-facing work.
• Direct experience building or scaling an influencer/creator program is strongly preferred.
• Bachelor's degree in Marketing, Communications, or a related field, or equivalent relevant experience preferred.

Preferred

• Healthcare or staffing experience.
• Proficiency in web analytics tools (Adobe Analytics) and understanding of marketing attribution.
• Experience presenting social strategy and results to senior stakeholders or leadership.

We believe in fair compensation for all of our people, which is why our pay structure takes into account the cost of labor across U.S. geographic markets. For this position, we offer a pay range of $83,000 -- $160,500 annually, with pay varying depending on work location and job-related factors such as knowledge, position level and experience. During the hiring process, your recruiter can provide more information about the specific salary range for the job location.

CHG Healthcare offers starting salaries for sales positions in the form of total target compensation (TTC = base + commission + bonus), which includes base pay, commission, and bonuses. Sales positions receive short-term incentives through commission plans and bonuses. On the other side, non-sales positions have starting salaries that consist of a base salary and short-term incentives through various bonus plans, which are paid out monthly, quarterly, or annually.

In Return We Offer

• 401(k) retirement plan with company match
• Traditional healthcare benefits such as medical and dental coverage, and some unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments.
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs

CHG Healthcare values a diverse and inclusive workforce.

We welcome applicants of any race, color, religion, sex, sexual orientation, gender identity, national origin, veteran status and individuals with disabilities as an Affir...

We are an at-will employer.

What makes CHG Different?