Social Media Manager

Cobalt Ridge Inc.; Raleigh (NC); On-site; USD 42,000 - 61,000; Full time

Job summary

Cobalt Ridge Inc. in Raleigh, NC is seeking a Social Media Manager to lead the company’s online presence and engagement. This full-time role involves creating and organizing social content, ensuring it aligns with our brand voice and resonates with our audience.

You will craft engaging posts and schedule them for optimal times and monitor audience interactions to build a sense of community. You will track metrics such as engagement, reach, and impressions to measure success and report findings.

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field.
• Experience in social media management is required, preferably in the tech industry.
• Strong analytical and creative skills.
• Ability to work independently and as part of a team.

Responsibilities

• Develop and execute social media strategies to increase brand awareness and engagement.
• Manage and grow Cobalt Ridge Inc.'s social media channels, including Facebook, Twitter, LinkedIn, and Instagram.
• Create and curate compelling content, including posts, graphics, and videos, that align with our brand voice and resonate with our audience.
• Monitor and analyze social media performance metrics to measure the effectiveness of our strategies and make data-driven decisions.
• Engage with our audience by responding to comments, messages, and mentions in a timely and professional manner.
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all platforms.
• Stay up-to-date with the latest social media trends, tools, and best practices to continuously improve our strategies.

Skills

Social media management

Content creation

Analytics

Brand voice

Team collaboration

Education

Bachelor's degree in Marketing or Communications

Tools

Hootsuite

Sprout Social

Job description

Cobalt Ridge Inc. seeks a Social Media Manager in Raleigh, NC. This full-time role involves creating and managing our online presence, engaging with our audience, and contributing to our company's growth.

You will be responsible for creating and organizing social media content, ensuring it aligns with our brand voice and resonates with our target audience. This includes crafting engaging posts, scheduling them for optimal times, and monitoring interactions with followers to foster a sense of community. You will also track key performance metrics such as engagement rates, reach, and impressions to measure the success of our campaigns. Additionally, you will work closely with the marketing team to align social media strategies with broader marketing goals, ensuring consistency and cohesion across all channels. Your role will involve regular reporting and adjustments to strategies based on performance data and feedback.

You will work in a dynamic and innovative environment with the marketing team in Raleigh, NC. Our office is located in the heart of the city, offering a vibrant and creative atmosphere.

The salary range is $42,000 - $61,120 per year. We offer a comprehensive benefits package including health insurance, retirement plans, and professional development opportunities.

You should have a bachelor's degree in marketing, communications, or a related field. Experience in social media management is required, along with strong analytical and creative skills.

• Develop and execute social media strategies to increase brand awareness and engagement.
• Manage and grow Cobalt Ridge Inc.'s social media channels, including Facebook, Twitter, LinkedIn, and Instagram.
• Create and curate compelling content, including posts, graphics, and videos, that align with our brand voice and resonate with our audience.
• Monitor and analyze social media performance metrics to measure the effectiveness of our strategies and make data-driven decisions.
• Engage with our audience by responding to comments, messages, and mentions in a timely and professional manner.
• Collaborate with cross-functional teams to ensure consistent messaging and branding across all platforms.
• Stay up-to-date with the latest social media trends, tools, and best practices to continuously improve our strategies.
• Bachelor's degree in Marketing, Communications, or a related field.
• Proven experience in social media management, preferably in the tech industry.
• Strong understanding of social media platforms and their algorithms.
• Excellent written and verbal communication skills.
• Creative and innovative thinker with a keen eye for detail.
• Ability to work independently and as part of a team.
• Proficiency in social media management tools, such as Hootsuite, Sprout Social, or similar platforms.
• Analytical skills to interpret data and make informed decisions.