Social Media Manager

Velvet Caviar Group Inc; New York (NY); On-site; USD 80,000 - 110,000; Full time

Job summary

Velvet Caviar, a leading fashion accessories brand, is looking for a Social Media Manager to enhance their multi-channel presence and drive brand growth. The role involves content creation, community management, and strategizing social campaigns to engage over 1 million followers.

Benefits

Medical insurance

Qualifications

• 4+ years in social media/influencer strategy.
• Experience in iPhone photography/videography.
• Strong understanding of social channels.

Responsibilities

• Develop and execute weekly social calendar.
• Manage community and lead social media team meetings.
• Create and manage paid social campaigns.

Skills

Communication

Copywriting

Social Media Strategy

Analytics Evaluation

Education

Bachelor's degree in Marketing

Tools

Google Suite

Google Analytics

Facebook Business Manager

Adobe Creative Suite

Job description

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This range is provided by Velvet Caviar. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.

Base pay range

$80,000.00/yr - $110,000.00/yr

About the Company: Velvet Caviar is a leading fashion accessories brand with over 1+ million social media followers; established in New York in 2015. We’re mostly known for pioneering the tech accessories market with our fashionable phone cases. Our products can be found in national retailers and on hundreds of celebrities and influencers worldwide! Please visit our Instagram at @velvetcaviar and our website, velvetcaviar.com, to gain a clearer understanding of the brand and product line.

About the Role: Velvet Caviar is seeking a Social Media Manager to own and evolve our multi-channel social presence, engaging our 1,200,000 followers, and driving brand growth through innovative content and strategy. You’ll play a key role in marketing as your work will improve the brand’s appeal and attract new customers. The ideal candidate is creative, passionate, a strong multitasker, and a great team player. This is a great opportunity to join a successful brand with a lot of growth opportunities!

Responsibilities:

• Develop, plan & execute weekly social calendar across all organic social channels - including support for new launches & velvetcaviar.com promotions that align with the brand’s seasonal objectives
• Execute content planning and creation for social (briefing global studio, outsourcing to freelancers, sourcing UGC, copywriting)
• Publish daily content on social media channels (Instagram, TikTok, Facebook, etc)
• Assist the Creative Director on set with social shoots and set preparation
• Lead team meetings for bi-weekly social media content strategy brainstorms
• Manage the community management team to build and nurture the social community
• Create short-form, of-the-moment content for Instagram, TikTok, and Social Ads
• Provide on-site social coverage at events (e.g. brand and press events, etc)
• Create and manage paid social campaigns to amplify brand new product drops (2-3x month)
• Lead brand partnerships for social media giveaways (1x month) and email subscriber acquisition
• Create briefs for creator content and ad hoc product promotions
• Report on monthly social media performance and analysis
• Administrate monthly budget tracking and invoice submissions
• Deliver social media guidelines and best practices
• Monitor trends in social media tools, applications, channels, design, and strategy

Qualifications:

• 4+ years of social media and/or influencer relations/strategy experience
• 1+ years of iPhone photography/videography experience
• Bachelor’s degree in Marketing or a relevant major
• Deep understanding of social channels, tactics, and paid social media tactics
• Strong communication and copywriting skills
• Experience working in a fast-paced environment with the ability to manage multiple projects with tight timelines
• Portfolio of Photos or Videos produced for social media
• Experience in sustaining product interest through creative tactics
• Team player who is excited for an opportunity to learn and thrive within a fast-growing company
• Experience with analytics and measurement evaluation, being able to turn evaluation into plan optimization
• Extremely proficient in Google Suite, Google Analytics, Facebook Business Manager, familiar with Adobe Creative Suite, Monday, and social/influencer tools
• Detailed, organized, and analytical skillset
• Entrepreneurial: ability to drive forward with goals independently
• Strong ability to develop and build cooperative working relationships and collaborate with all levels of the organization

Velvet Caviar is an equal-opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees.

Seniority level

• Seniority level

  Associate

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing

• Industries

  Retail Apparel and Fashion

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Inferred from the description for this job

Medical insurance

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