Social Media Manager

Beside; New York (NY); Remote; USD 75,000 - 137,000; Full time

Benefits offered by this job

Home office setup stipend

Company offsites abroad several times

Job summary

Beside is building an AI assistant for small businesses, and we are hiring a Social Media Manager to own Beside’s organic presence across brand channels and founder accounts. You’ll be hands-on and autonomous, turning raw material into high-quality content that works on social platforms.

You’ll own the social calendar, publish thoughtfully, and maintain a consistent cadence while adapting to timely opportunities.

Qualifications

• Hands-on, autonomous operator who knows what makes content work on social.
• Own the social calendar, publishing, and day-to-day operation of our brand channels and founder accounts.
• Turn raw material into content that lands and is tailored for each platform.

Responsibilities

• Own the social calendar, publishing, and day-to-day operation of our brand channels and selected founder accounts.
• Decide what’s worth publishing, where it belongs, and when it should go live.
• Keep a consistent cadence while leaving room for timely ideas and live opportunities.
• Find the strongest material across UGC, customer and team footage, product demos, and paid creative.
• Rewrite and tailor content for each platform instead of reposting assets as-is.
• Create lightweight original content when needed.
• Maintain Beside voice while adapting hooks and copy to each platform.
• Help founders translate their thinking into posts that feel like them.
• Build recognizable formats that showcase our product, customers, and team.

Skills

Social media

Content creation

Brand voice

Analytics

Tools

YouTube

Job description

About Beside’s mission

Beside is building an AI agent that helps small businesses grow, giving owners more time for their craft, their customers, and their lives.

We’re building for the people who run the real economy: the plumber between jobs, the family salon, the local gym owner. They started a business to do something they’re good at. But running it means wearing every hat: finding customers, answering calls, following up on quotes, booking appointments, and chasing payments. Every missed call or forgotten follow-up can mean lost revenue.

Beside takes that work off their plate. We’re building a 24/7 agent that understands the business and takes action across the customer journey: helping it get found, turning inquiries into customers, and bringing those customers back. It connects the tools owners already use and moves work forward, with owners choosing what to delegate and what to approve.

Our foundation is Beside Phone. The phone is where our customers earn trust, understand what someone needs, and win business. Beside captures that context and connects it with email, calendars, websites, and the other tools the business runs on. That understanding lets the agent act on what matters.

We believe AI should give people more freedom to build a business on their own terms. More time for the work they care about. More attention for the people they serve. More room for creativity, connection, and the work only they can do.

That’s what we’re building.

The Role

We're hiring a Social Media Manager to own Beside’s organic presence across our brand channels and selected founder accounts.

You're a hands-on, autonomous operator who knows what makes content work on social - and turns raw material into a coherent, high-quality presence.

Own our social presence

• Own the social calendar, publishing, and day-to-day operation of our brand channels and selected founder accounts

• Decide what’s worth publishing, where it belongs, and when it should go live

• Keep a consistent cadence while leaving room for timely ideas and live opportunities

Turn raw material into content that lands

• Find the strongest material across UGC, customer and team footage, product demos, and selected paid creative

• Reframe, edit, package, and write each piece for the platform instead of reposting assets as-is

• Create lightweight original content independently when the calendar or an opportunity calls for it

Give every account a clear voice

• Maintain a consistent Beside voice while adapting hooks, copy, formats, and cadence to each platform

• Help selected founders turn their thinking and product moments into posts that feel like them

• Build recognizable formats that make our product, customers, and team worth following

Build a repeatable social engine

• Build a reliable workflow from raw input to finished post so strong content gets published quickly and consistently

• Track performance and audience signals to understand what resonates

• Turn those learnings into better creative decisions and a stronger content mix

Bonus signals

• You run your own YouTube channel and know what it takes to build content that lands

• You've distributed to SMBs in the US and know how that audience thinks

How we think & work

At Beside, we don’t just build products - we redefine how humans interact with each other. We believe in extreme ownership, radical transparency, where every team member is empowered to think, build, and lead. We operate with a written-first, and public-first culture, ensuring that decisions are made with clarity, speed, and impact.

This isn’t a rulebook - it’s a manifesto for how we work, collaborate, and win. If you’re here, it means you’re ready to think like an owner, embrace ambiguity, and help shape the human-machine interactions.

Distributed ownership

We don’t believe in hierarchy - we believe in ownership. Strategic thinking, asking for help, and over-communicating drive our collective success.

Why we operate this way

01 Decisions. People closest to the problem are the owners.

02 Growth. Big ownership fuels responsibility, engagement, and impact.

03 Care. Owners care. From midnight bug fixes to spotting flaws for launch.

What this means day-to-day

01 Scope. Everyone defines and evolves their mandate as the company grows.

02 Coaching. No managers or direct reports. Mentorship replaces hierarchy.

03 Product. Engineers own the full lifecycle: Scope → Build → Ship → Measure.

Public-first culture

Radical transparency isn’t optional - it’s the operating system. When everything is accessible, we move faster, trust deeper, and execute harder.

Why we operate this way

01 Context. Shared data means sharper decisions, faster.

02 Focus. Transparency removes politics and second-guessing.

03 Fairness. Everyone sees the same raises, reviews, and decisions.

What this means day-to-day

01 Open. No DMs; discussions and decisions happen in public channels.

02 Visibility. From co-founders to newest hire: fundraising, board decks, metrics, compensation, reviews.

03 Learning. Documentation and open reflection turn mistakes into fuel.

Written-first philosophy

We default to writing, not meetings. In a global, remote team, writing keeps us aligned, accountable, and moving fast.

Why we operate this way

01 Clarity. Writing forces precision and strategic thinking.

02 Scale. Written decisions compound and serve everyone, present or not.

03 Efficiency. Documentation prevents repetition and speeds onboarding.

What this means day-to-day

01 Decisions. 95% made in writing, 100% documented. If it a decision wasn’t written, it didn’t happen.

02 Tools. The right medium for the right task. Syncs only when faster than writing.

03 Async. Global collaboration flows across time zones.

Location & benefits

Compensation: $75,000-$137,400 depending on seniority, plus generous stock options.

Location: Remote-friendly within the US. NYC is a strong plus (office based in Williamsburg).

Benefits: Medical, dental, and vision coverage for you and your family, plus 401(k).

Perks: Home office setup stipend and company offsites abroad several times per year.

Hiring Process

We’ve designed our process to show you who we are - and to discover how your talent could shape what we build next.

01 Mission & value deep dive Deep dive into our mission, vision, and ways of working. Think of this as us pitching to you, like you were an investor. Ask all the questions you want - we want you to leave with full clarity. If we move forward, you’ll also get access to try our products.

02 Technical interview Showcase your technical expertise and walk us through your background. This is a collaborative session - bring your questions about our product and tech approach.

03 Case study & live review Work through a case study, then review it live with us. We’ll focus on your decision-making process, tradeoffs, and prioritization skills. Be prepared to explain your reasoning in depth.

04 Behavioural interview A conversation about how you collaborate, handle challenges, and approach growth. This is where we explore culture fit and how we can help you thrive.