Brand Owner

Beside; New York (NY); Hybrid; USD 137,400 - 203,600; Full time

Benefits offered by this job

Medical, dental, and vision coverage

401(k)

Home office setup stipend

Company offsites abroad

Job summary

Beside is hiring a Brand Owner to shape our narrative and visibility in the market. This role revolves around creating compelling stories that resonate with users and ensuring consistent messaging across all channels.

You will build and optimize our online presence by leveraging SEO and social media, engaging with our community, and turning insights into content that lands. If you thrive in a fast-paced, transparent environment and want to redefine communication through innovative branding, we want to hear from you.

Qualifications

• Proven experience in brand management or content marketing.
• Strong communication skills, both verbal and written.
• Ability to analyze data and adjust strategies accordingly.

Responsibilities

• Own and articulate the brand narrative.
• Develop SEO tactics to enhance online visibility.
• Create and run effective social media strategies.

Skills

Storytelling

Content creation

SEO/SEM knowledge

Marketing strategy

Community engagement

Education

Bachelor's degree in Marketing or related field

Tools

Google Analytics

CMS tools

Social media platforms

Job description

About Beside’s mission

Beside is rebuilding the phone from the infrastructure up, carrier-grade, AI-native.

A phone that doesn't just connect conversations but understands them, captures what matters, and acts on it. Because AI should free us to stay present: in our craft, in our relationships, in our lives. It should not about replace human effort, but redirecting it toward what truly matters. Toward creativity, connection, and the work only we can do. Every day, business gets done through conversations. Decisions made, deals closed, ideas exchanged, problems solved. Yet the tools we rely on fail us: key moments disappear into the void and fragment across platforms.

Now, for the first time, AI can change that. Generative AI isn't just another technological leap. It's a fundamental shift in how we interact with the world, and the industry has already started building toward it. But we've only scratched the surface. The missing piece isn't smarter models. It's the right interface, the right capture mechanisms, and the right actions. AI shouldn't wait for instructions, it should just work.

And yet, the most important business tool in America is still the phone, and AI hasn't touched it. The industry has built for desk workers: copilots for email, docs, Slack, meetings, code. Every major AI investment of the past three years has targeted knowledge workers who sit at screens. But wherever business is done through personal relationships, the phone is where trust is earned, where revenue converts. And it's been left behind.

That's our mission.

The Role

We're hiring a Brand Owner to own where Beside lives in the world.

Own the narrative

• Turn a product into a simple, sharp story

• Define messaging pillars grounded in real user behavior

• Keep the story consistent across every surface - website, outbound, sales collateral, social, events

Make our brand visible

• Identify where our ICP actually spends time online

• Build the GEO/SEO foundation so Beside shows up in the right searches and AI answers

• Design and run a repeatable content engine across our owned social channels

Build a distribution engine

• Source creators, ambassadors, and partners who actually reach our users

• Run partnerships end-to-end (outreach brief execution measurement)

• Build a repeatable bench of high-signal collaborators

Make the team and our work visible

• Help founders and team members write and publish

• Turn raw thinking and product moments into clear posts fast

• Create formats people can reuse without friction

Bonus signals

• You run your own YouTube channel and know what it takes to build content that lands

• You've distributed to SMBs in the US and know how that audience thinks

How we think & work

At Beside, we don’t just build products - we redefine how humans interact with each other. We believe in extreme ownership, radical transparency, where every team member is empowered to think, build, and lead. We operate with a written-first, and public-first culture, ensuring that decisions are made with clarity, speed, and impact.

This isn’t a rulebook - it’s a manifesto for how we work, collaborate, and win. If you’re here, it means you’re ready to think like an owner, embrace ambiguity, and help shape the human-machine interactions.

Distributed ownership

We don’t believe in hierarchy - we believe in ownership. Strategic thinking, asking for help, and over-communicating drive our collective success.

Why we operate this way

01 Decisions. People closest to the problem are the owners.

02 Growth. Big ownership fuels responsibility, engagement, and impact.

03 Care. Owners care. From midnight bug fixes to spotting flaws for launch.

What this means day-to-day

01 Scope. Everyone defines and evolves their mandate as the company grows.

02 Coaching. No managers or direct reports. Mentorship replaces hierarchy.

03 Product. Engineers own the full lifecycle: Scope Build Ship Measure.

Public-first culture

Radical transparency isn’t optional - it’s the operating system. When everything is accessible, we move faster, trust deeper, and execute harder.

Why we operate this way

01 Context. Shared data means sharper decisions, faster.

02 Focus. Transparency removes politics and second-guessing.

03 Fairness. Everyone sees the same raises, reviews, and decisions.

What this means day-to-day

01 Open. No DMs; discussions and decisions happen in public channels.

02 Visibility. From co-founders to newest hire: fundraising, board decks, metrics, compensation, reviews.

03 Learning. Documentation and open reflection turn mistakes into fuel.

Written-first philosophy

We default to writing, not meetings. In a global, remote team, writing keeps us aligned, accountable, and moving fast.

Why we operate this way

01 Clarity. Writing forces precision and strategic thinking.

02 Scale. Written decisions compound and serve everyone, present or not.

03 Efficiency. Documentation prevents repetition and speeds onboarding.

What this means day-to-day

01 Decisions. 95% made in writing, 100% documented. If it a decision wasn’t written, it didn’t happen.

02 Tools. The right medium for the right task. Syncs only when faster than writing.

03 Async. Global collaboration flows across time zones.

Location & benefits

Compensation: $137,400–$203,600 depending on seniority, plus generous stock options.

Location: Remote-friendly within the US. NYC is a strong plus (office based in Williamsburg).

Benefits: Medical, dental, and vision coverage for you and your family, plus 401(k).

Perks: Home office setup stipend and company offsites abroad several times per year.

Hiring Process

We’ve designed our process to show you who we are - and to discover how your talent could shape what we build next.

01 Mission & value deep dive Deep dive into our mission, vision, and ways of working. Think of this as us pitching to you, like you were an investor. Ask all the questions you want - we want you to leave with full clarity. If we move forward, you’ll also get access to try our products.

02 Technical interview Showcase your technical expertise and walk us through your background. This is a collaborative session - bring your questions about our product and tech approach.

03 Case study & live review Work through a case study, then review it live with us. We’ll focus on your decision-making process, tradeoffs, and prioritization skills. Be prepared to explain your reasoning in depth.

04 Behavioural interview A conversation about how you collaborate, handle challenges, and approach growth. This is where we explore culture fit and how we can help you thrive.

Join us

If you want to help redefine how humans communicate - and you care deeply about supporting people with clarity and empathy - we’d love to talk.

Even if you don’t meet every requirement, we encourage you to apply.

Great people grow fast at Beside.