Social Media Manager

TieTalent; New York (NY); On-site; USD 108,000 - 130,000; Full time

Job summary

TieTalent is seeking a highly creative Social Media Manager who understands and thrives on digital culture. This role will develop and execute social strategies, manage community engagement, and create content that drives connection. Candidates should have a strong presence, deep familiarity with social media platforms, and experience in influencer collaborations. Competitive salary and a chance to shape the brand's voice across its platforms await the right candidate.

Qualifications

• 5+ years of experience with at least 3 years in content or social media roles.
• On-camera confidence with strong screen presence.
• Proactive, collaborative, organized, and detail-oriented.

Responsibilities

• Develop and execute a compelling, platform-native social media strategy.
• Lead community engagement by responding to DMs and comments.
• Track and report on KPIs to refine strategy.

Skills

Social Media Familiarity

Content Creation

Community Management

Influencer Collaboration

Performance Analysis

Education

Bachelor's degree in Marketing, Communications, Media Studies

Tools

Adobe Creative Suite

Final Cut Pro

Social Media Scheduling Tools

Job description

3 days ago Be among the first 25 applicants

Job Overview

Kate McLeod is seeking a deeply social-native, highly creative Social Media Manager who lives and breathes digital culture. You're not just on social media-you understand it. You spot trends before they hit the mainstream, thrive in fast-moving feeds, and know how to turn ideas into scroll-stopping content. This role is responsible for developing and executing our social strategy, owning community management, and creating high-performing content that drives connection, conversation, and conversion.

About

Social Media Manager - Job Description

Location : New York City, NY

Reports To: Marketing Director

Job Overview

Kate McLeod is seeking a deeply social-native, highly creative Social Media Manager who lives and breathes digital culture. You're not just on social media-you understand it. You spot trends before they hit the mainstream, thrive in fast-moving feeds, and know how to turn ideas into scroll-stopping content. This role is responsible for developing and executing our social strategy, owning community management, and creating high-performing content that drives connection, conversation, and conversion.

In addition to creating content and managing channels, this person will liaise directly with influencers and creators to develop brand-right partnerships and co-create content that feels fresh, fun, and aligned with our aesthetic. You'll be the voice of Kate McLeod across our platforms and will play a key role in cultivating and nurturing our growing community.

Objectives

• Increase follower growth across key platforms
• Drive meaningful engagement and community interaction
• Grow traffic and conversion from organic social media
  
  

Key Responsibilities

• Social Media Strategy & Channel Ownership
• Develop and execute a compelling, platform-native social media strategy for Instagram, TikTok, and emerging channels
• Own the content calendar, aligning weekly and monthly plans to brand campaigns, product launches, and cultural moments
• Track platform trends and innovations to ensure our content stays relevant and differentiated
• Community Management
• Lead all community engagement-respond to DMs and comments, foster conversations, and act as the brand's voice in real time
• Build strong relationships with our most loyal followers, brand fans, and customers
• Monitor sentiment and surface insights from the community to inform content and product direction
• Content Creation & Production
• Capture photo and video content (primarily on iPhone, with occasional use of professional equipment depending on experience)
• Be comfortable both behind and in front of the camera; act as on-screen talent when needed
• Edit and produce platform-specific content for Instagram, TikTok, and Stories/Reels
• Ensure all content aligns with our brand's visual identity and tone
• Influencer & Creator Collaboration
• Manage relationships with influencers and content creators
• Partner with creators to co-develop content, ensuring it feels organic and performs across platforms
• Source and manage user-generated content and ensure proper usage rights
• Performance Analysis
• Track and report on KPIs (engagement, reach, conversions, etc.) to measure performance and refine strategy
• Use data to inform creative testing and optimize content for better results
  
  

Qualifications

• Deep familiarity with and passion for social media, especially Instagram and TikTok
• Beauty industry experience preferred
• Minimum 5+ years of post-college experience, with at least 3 years in content or social media roles
• On-camera confidence with a strong, relatable screen presence
• iPhone-native photo and video production skills; bonus if experienced with tools like Adobe Creative Suite, Final Cut Pro, CapCut, or InShot
• Strong writing skills and an instinct for brand voice and storytelling
• Experience working with influencers or creators, preferably in a brand or agency setting
• Experience with social media scheduling and analytics tools (e.g., Dash Hudson, Later, Sprout Social)
• Proactive, collaborative, highly organized, and detail-oriented
• Enthusiastic about skincare, beauty, wellness, or lifestyle content
  
  

Education

• Bachelor's degree in Marketing, Communications, Media Studies, or a related field, or equivalent professional experience.
  
  

Nice-to-have skills

• Adobe Creative Suite
• Final Cut Pro
• New York, New York
  
  

Work experience

• Social Media
  
  

Languages

• English
  
  

Seniority level

• Seniority level

  Mid-Senior level

Employment type

• Employment type

  Full-time

Job function

• Job function

  Marketing and Sales

• Industries

  Technology, Information and Internet

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