Social Media Manager

People's Light; General Warren Village (PA); Hybrid; USD 26,000 - 34,000; Part time

Job summary

People’s Light seeks a Social Media Manager to support marketing campaigns for productions, events, and community programs. You’ll craft engaging content and manage online campaigns across multiple platforms, ensuring a consistent brand voice that reflects the theater’s mission.

Ideal candidates are passionate about theatre, storytelling, and digital marketing, with strong written communication and the ability to collaborate with staff across departments.

Qualifications

• Bachelor's degree in Marketing, Communications, Public Relations, Theatre, or related field OR equivalent professional experience.
• Strong working knowledge of major social media platforms and current digital trends.
• Excellent written and verbal communication skills.
• Basic photography and video editing using Canva/CapCut/Adobe or similar tools.
• Strong organizational and time-management skills; ability to manage multiple priorities.
• Ability to work evenings and weekends for events.

Responsibilities

• Create and publish engaging content across Instagram, Facebook, TikTok, YouTube, and LinkedIn.
• Capture behind-the-scenes photos/videos during rehearsals and events to support campaigns.
• Write captions reflecting the brand, voice, and mission of People’s Light.
• Maintain consistent brand identity across all platforms.

Skills

Content creation

Social media strategy

Analytics

Communication

Time management

Evening/weekend flexibility

Storytelling

Education

Bachelor's degree or equivalent experience

Tools

Canva

CapCut

Adobe suite

Job description

EQUAL OPPORTUNITY EMPLOYMENT
People’s Light is an equal opportunity employer. We work to cultivate a deep and wide reach in order to connect with prospective employees who have varied experiences and skills, a collaborative attitude, and the capacity and desire for growth.

NON-DISCRIMINATION HIRING POLICYPeople’s Light seeks to recruit and retain a diverse workforce as a reflection of our commitment to create an antiracist, socially just, and inclusive presence in Chester County and our surrounding community. People’s Light does not discriminate on the basis of race, color, religion, national origin, ancestry, sex, gender identity, sexual orientation, age, disability, or any other legally protected characteristic. Applicants from populations historically underrepresented in the theatre field are strongly encouraged to apply.

Job Title:Social Media Manager
Reports To: Director of Marketing, Sales, and Patron Engagement
Location: On-Site
Position Type: Part-Time (less than 26 hours per week), Non-Exempt, Hybrid
Salary: $22.00/hour

About this Position

People's Light's Social Media Manager holds an important role on the marketing team at an exciting moment of evolution for the organization. Reporting to the Director of Marketing, Sales & Patron Engagement, and working in close collaboration with the Senior Marketing Manager, this position is responsible for supporting the creation and management of online campaigns for each People's Light production, events, The Farmhouse, and surrounding programming.

This is a creative, audience-forward role ideally suited for someone passionate about the performing arts, storytelling, and digital marketing. The Social Media Manager will develop engaging content, cultivate community connections, and help promote productions, events, and programs across multiple social media platforms, all while maintaining a consistent brand voice that reflects the mission and spirit of People's Light.

Key Responsibilities

Content Creation and Platform Management

• Create and publish engaging content across social media platforms including Instagram, Facebook, TikTok, YouTube, and LinkedIn
• Capture behind-the-scenes photos and videos during rehearsals, performances, and special events
• Write compelling captions that reflect the theatre company's brand, voice, and mission
• Maintain a consistent brand identity and visual aesthetic across all platforms

Community Engagement

• Monitor social media channels and respond to comments and messages in a professional and timely manner that reflect People’s Light’s mission and spirit.
• Actively engage with followers, community partners, and patron audiences to build and sustain online community
• Collaborate with staff, artists, and community partners to gather content and highlight organizational activities

Campaign Support and Strategy

• Assist in developing social media campaigns to promote productions, special events, auditions, fundraising initiatives, and educational programs
• Support earned income goals through targeted digital campaigns aligned with marketing and development priorities
• Stay current with social media trends, platform updates, and emerging content strategies

Analytics and Reporting

• Track social media performance using analytics tools and prepare monthly reports with actionable recommendations for improvement

Other duties as assigned.

Qualifications

Required

• Bachelor's degree in Marketing, Communications, Public Relations, Theatre, or a related field OR equivalent professional experience
• Strong working knowledge of major social media platforms and current digital trends
• Excellent written and verbal communication skills with the ability to adapt tone and voice across audiences
• Basic photography and video editing skills using tools such as Canva, CapCut, Adobe products, or similar software
• Strong organizational and time-management skills with the ability to manage multiple priorities simultaneously
• Ability to work evenings and weekends as needed to cover performances and special events
• Genuine passion for theatre, live entertainment, and community engagement

Preferred

• Previous internship, volunteer experience, or campus leadership in social media management
• Experience using social media scheduling and analytics platforms
• Basic graphic design skills
• Familiarity with the performing arts or nonprofit environment

Skills

• Exceptional written communication with a strong editorial instinct for brand voice and audience engagement
• Analytical thinking with the ability to interpret performance data and translate insights into strategy
• Strong attention to detail and ability to manage deadlines across multiple concurrent campaigns
• Collaborative, team-oriented approach with the ability to work cross-functionally with marketing, development, and artistic staff