Social Media Manager

Puttshack USA Inc.; Chicago (IL); Hybrid; USD 60,000 - 80,000; Full time

Benefits offered by this job

Health/dental/vision coverage options

401(k) matching

Generous PTO including parental leave

Associate discounts (FREE mini golf!)

Pet Insurance

Job summary

Join Puttshack in Chicago as a Social Media Manager where you will own the day-to-day social media presence of our brand, creating content that builds awareness and engagement.

This hybrid role requires collaboration with Creative and Marketing teams, managing influencer partnerships, and tracking performance metrics to optimize our social strategies.

Enjoy benefits like health coverage, 401(k) matching, and generous PTO while working in an exciting, innovative environment.

Qualifications

• 4–6 years of experience in social media or related field.
• Success in growing brand engagement on social platforms.
• Strong instincts for content performance across major platforms.

Responsibilities

• Develop and execute the social media content calendar.
• Capture and edit content across multiple formats.
• Engage with the brand's social communities promptly and authentically.

Skills

Social media experience

Content marketing

Digital marketing

Brand engagement

Storytelling skills

Job description

Founded in 2018 by industry pros, Puttshack is a leading social entertainment concept, reimagining the traditional mini golf and dining experience. With its welcoming, high-energy environment, tech-infused mini golf and delicious menu packed with familiar favorites and exceptional cocktails, Puttshack is the perfect place for any gathering. Rooted in innovation and built for connection, our goal is to bring a sense of belonging to our associates and guests alike.

Working at Puttshack

At Puttshack, we take fun to the next level. With over 20 venues globally and counting, we’re a fast-growing team of talented, hands‑on go‑getters who take pride in the work we do – and have a blast doing it. If you’re a mover and shaker who sets the bar high and loves the thrill of building something amazing, you’ll fit right in. We’re always on the lookout for the best people to join our growth journey. If you’re inspired by new ideas and love bringing them to life, then we have the perfect canvas for you!

Position Summary

This role owns the day-to‑day social media presence of the brand, turning venues, guests, and culture into content that builds awareness, engagement, and demand. The Social Media Manager is responsible for content planning, community management, creator partnerships, and social storytelling across owned channels. Reporting to the Director of Brand Marketing, this role partners closely with Creative, Field Marketing, Operations, and venue teams to bring the brand to life in ways that guests want to watch, share, and engage with.

This is a hybrid position with 3 days onsite at Puttshack's headquarters in Chicago (River North) with the expectation of travel as needed to support business operations and expansion activities.

Position Responsibilities may include, but not limited to:

• Social Content Strategy Develop and execute the social media content calendar across all major platforms. Create a consistent stream of content that reflects the brand, supports business priorities, and drives engagement.
• Content Production & Creation Capture, film, and edit content across formats including video (short‑form and long‑form), photography, graphics, and Stories that showcase venue energy, guest experiences, and cultural moments.
• Community Management Manage the brand's social communities by monitoring comments, messages, and conversations. Engage with guests in a timely and authentic manner while protecting brand standards.
• Creator and Influencer Partnerships In collaboration with the PR lead, support the identification, coordination, and execution of creator and influencer collaborations. Help expand reach and generate authentic content through strategic partnerships.
• Venue Storytelling Work closely with venue teams to surface local stories, events, guest experiences, and team member content that can be amplified across brand channels.
• Social Listening and Trends Monitor platform trends, emerging formats, and cultural moments. Identify opportunities for the brand to participate in relevant conversations and stay culturally connected.
• Performance Measurement Track content performance and audience engagement across platforms. Translate insights into recommendations that improve reach, engagement, and content effectiveness.
• Cross‑Functional Partnership Partner with Brand, Creative, Field Marketing, Operations, and agency partners to ensure social content aligns with broader marketing initiatives and business objectives.
• Flexible Availability (As Needed) Maintain flexible hours to capture content during peak guest experiences, including evenings, weekends, and special events. Be available on‑site at venues to film live moments, activations, and community events that bring the brand to life.

Required Skills and Experience

• 4–6 years of experience in social media, content marketing, digital marketing, or a related field, ideally within hospitality, entertainment, lifestyle, retail, or consumer brands.
• Demonstrated success growing brand engagement and audience presence across social platforms.
• Strong content instincts and an understanding of what performs across Instagram, TikTok, Facebook, YouTube, LinkedIn, and emerging channels.
• Experience managing content calendars, creator relationships, and community engagement programs.
• Comfortable analyzing performance metrics and using insights to optimize content strategy.
• Excellent written and visual storytelling skills with a strong attention to brand voice.
• Highly organized, collaborative, and comfortable operating in a fast‑paced environment with multiple stakeholders.
• Passion for culture, trends, and creating content that people genuinely want to engage with and share.

Benefits

• Health/dental/vision coverage options
• 401(k) matching
• Company paid Life and AD&D Insurance
• Voluntary short term and long term Disability Insurance
• Generous PTO, including paid parental leave
• Associate discounts (FREE mini golf!)
• Pet Insurance
• Flex Spending Accounts
• …and more!

Puttshack USA is proud to be an Equal Opportunity Employer. All applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.