Manager, Loyalty & Lifecycle Marketing

Puttshack USA Inc.; Chicago (IL); Hybrid; USD 70,000 - 90,000; Full time

Benefits offered by this job

Health/dental/vision coverage options

401(k) matching

Company paid Life and AD&D Insurance

Voluntary short term and long term Disability Insurance

Generous PTO, including paid parental leave

Associate discounts (FREE mini golf!)

Pet Insurance

Flex Spending Accounts

Job summary

Puttshack, located in Chicago, is seeking a Loyalty Marketing Manager to oversee their loyalty programs and enhance guest engagement through CRM strategies. The role includes managing campaigns, analyzing performance, and collaborating across various teams to ensure successful marketing initiatives.

The ideal candidate will have 5–7 years of experience in loyalty marketing, with hands-on experience in platforms like Braze. This hybrid position offers a dynamic environment with a focus on innovation and guest retention.

Qualifications

• 5–7 years of experience in loyalty or retention marketing.
• Experience with CRM or lifecycle marketing platforms, preferably Braze.
• Strong analytical skills and ability to connect marketing activity to business outcomes.

Responsibilities

• Manage loyalty program operations across various platforms.
• Develop and execute CRM campaigns to enhance guest engagement.
• Plan and deploy promotional email and SMS campaigns.

Skills

Loyalty marketing

CRM platforms

Analytical skills

Campaign management

Collaboration

Tools

Braze

Job description

Founded in 2018 by industry pros, Puttshack is a leading social entertainment concept, reimagining the traditional mini golf and dining experience. With its welcoming, high-energy environment, tech-infused mini golf and delicious menu packed with familiar favorites and exceptional cocktails, Puttshack is the perfect place for any gathering. Rooted in innovation and built for connection, our goal is to bring a sense of belonging to our associates and guests alike.

Working at Puttshack

At Puttshack, we take fun to the next level. With over 20 venues globally and counting, we’re a fast-growing team of talented, hands‑on go‑getters who take pride in the work we do – and have a blast doing it. If you’re a mover and shaker who sets the bar high and loves the thrill of building something amazing, you’ll fit right in. We’re always on the lookout for the best people to join our growth journey. If you’re inspired by new ideas and love bringing them to life, then we have the perfect canvas for you!

Position Summary

This role owns the programs that turn first‑time guests into regulars and regulars into our most valuable guests. It runs the loyalty program and lifecycle journeys end to end, connecting guest engagement directly to revenue and retention. The role owns the day‑to‑day management of our loyalty and CRM platforms, reports to the Director of Digital Marketing, and partners closely with Brand, Analytics, Technology, and venue operations.

This is a hybrid position with 3 days onsite at Puttshack's headquarters in Chicago (River North) with the expectation of travel as needed to support business operations and expansion activities.

Position Responsibilities may include, but not limited to

• Loyalty Program Own the loyalty program day to day within our platforms, including enrollment, earn-and-burn strategy, tiers, rewards, and promotional offers that drive repeat visitation and guest value. Develop and execute promotional, seasonal, and event‑driven CRM campaigns supporting company initiatives and venue-level objectives.
• Lifecycle Journeys Build and manage the full guest lifecycle in the Braze platform, from welcome through win‑back. Develop triggered and personalized communications across email and SMS.
• Campaign Execution & Calendar Management Plan and deploy one-off email and SMS campaigns to support promotional offers, events, and seasonal moments. Manage the campaign calendar to ensure timely, coordinated communication across all guest touchpoints.
• Loyalty Platform Management Own offer creation, promotional code deployment, and campaign configuration within our loyalty platform.
• Segmentation Development audience strategies across our core guest segments, delivering the right message to the right guest at the right time.
• Measurement Tie loyalty and lifecycle activity to revenue, visit frequency, guest retention, and spend per visit. Build reporting that demonstrates measurable business impact.
• Testing and Optimization Maintain a consistent test‑and‑learn agenda across offers, timing, creative, and audience strategy. Analyze results and scale what drives performance.
• Platform and Data Management Ensure our loyalty platforms remain healthy, integrated, and aligned with the broader marketing technology stack. Partner with Technology and Analytics teams to support personalization, automation, and measurement. Maintain compliance standards across email & SMS, including consent, opt‑in/opt‑out, and applicable privacy requirements.
• Cross‑Functional Partnership Collaborate with marketing team members on creative and offer strategy, Analytics on measurement and insights, and Operations on execution and guest experience within the venue.

Required Skills and Experience

• 5–7 years of experience in loyalty, lifecycle, CRM, or retention marketing, ideally within multi‑unit hospitality, restaurant, retail, or experiential brands.
• Hands‑on experience managing loyalty and lifecycle marketing platforms. Braze experience strongly preferred; comparable platforms considered.
• Strong analytical skills with the ability to build segments, interpret performance, and connect marketing activity to business outcomes.
• A test‑and‑learn mindset with a track record of launching, measuring, and optimizing programs.
• Strong guest instincts and an understanding of what drives repeat visitation, engagement, and loyalty.
• Highly organized and detail‑oriented, with the ability to manage multiple campaigns, journeys, and offers simultaneously.
• Collaborative, low‑ego approach and comfort working across Brand, Analytics, Technology, and Operations teams.

Benefits

• Health/dental/vision coverage options
• 401(k) matching
• Company paid Life and AD&D Insurance
• Voluntary short term and long term Disability Insurance
• Generous PTO, including paid parental leave
• Associate discounts (FREE mini golf!)
• Pet Insurance
• Flex Spending Accounts
• …and more!

Puttshack USA is proud to be an Equal Opportunity Employer. All applicants will be considered without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.