Social Media Manager

Sunny Health & Fitness; California; On-site; USD 60,000 - 90,000; Full time

Job summary

Sunny Health & Fitness in City of Industry, CA is seeking a Social Media Manager to build and maintain a strong online presence and support the Marketing Team with original content and campaigns aligned to brand goals.

The ideal candidate has 5+ years in social media/production, a marketing-related Bachelor’s, and hands-on experience with paid social platforms such as Facebook, TikTok, Pinterest, and Snapchat. Proficiency with Excel and PowerPoint is expected.

Qualifications

• 5+ years of social media/production experience.
• Bachelor’s Degree in Marketing, Business, or related field preferred.
• 3+ years in a paid social media role or relevant field.
• Proficient with Excel and PowerPoint.

Responsibilities

• Support marketing campaigns across Facebook, TikTok, Pinterest, Snapchat.
• Conduct optimization, daily checks, and test analyses.
• Perform weekly/monthly analyses for client updates.
• Analyze conversion data to optimize campaigns.
• Serve as the paid social expert for campaign performance.
• Plan media based on client briefs.
• Create engaging social content and design posts.

Skills

Social media management

Communication

Excel

PowerPoint

Campaign analysis

Education

Bachelor’s Degree in Marketing, Business, or related field

Tools

Facebook Ads

TikTok

Pinterest

Snapchat

Excel

PowerPoint

Job description

Please be advised the job position is located in the City of Industry, CA. This position is full-time and ON-SITE.

Sunny Health & Fitness is a distributor and importer of health and fitness products.

We are looking for a Social Media Manager to create and maintain a strong online presence while also assisting in our Marketing Team. This ideal candidate will help develop original content and suggest creative ways to promote our brands to increase online engagement aligned with our broader marketing strategies.

Responsibilities

• Support marketing team in campaign set-up across Facebook, TikTok, Pinterest, Snapchat etc
• Carry out basic optimization practices and daily checks
• Support A/B testing and present results back to the team
• Support with weekly and monthly analysis in preparation of client update meetings and calls
• Analyze and use conversion tracking data to further optimize and develop campaigns
• Be the paid social expert for the client on campaign performance and optimization providing insights into the best strategies and tactics to achieve business objectives
• Media planning based on client briefs
• Focus on the day-to-day management, implementation, tracking/reporting and optimization of digital marketing content and campaigns across social media
• Research audience preferences and discover current trends
• Create engaging texts, images, and video contents
• Design posts to sustain curiosity and create buzz around new events and projects
• Other duties as assigned

Qualifications

• 5+ years of social media/production experience, including both original creatives concepting and executing a creative brief
• Bachelor’s Degree in Marketing, Business, or related field preferred
• 3+ year of experience working in a paid social media role or relevant field
• Well-versed in the Microsoft Office suite specifically, Excel and PowerPoint
• Professional client communication, both written and verbal
• Ability to handle multiple projects and prioritize responsibilities
• High level of accuracy and attention to detail
• Excellent attention to detail, especially when employing individual processes and procedures
• A confident and clear communicator, able to quickly build excellent working relationships with internal and external stakeholders