Social Media Manager

Evlo AI; Boston (MA); On-site; USD 90,000 - 130,000; Full time

Job summary

Evlo AI is seeking a Social Media Manager to own end-to-end strategy and execution across LinkedIn, X, Instagram, TikTok, and YouTube. You will collaborate with content, design, and demand gen to run an always-on publishing engine and use analytics to optimize performance.

The role requires 4–7 years of experience managing social for tech brands, strong writing skills, and hands-on budgeting for paid campaigns.

Qualifications

• 4–7 years of social media management for tech brands with measurable growth.
• Experience with scheduling and analytics platforms and native analytics.
• Hands-on paid social campaign management and budgeting.
• Strong writing and editing skills across channels; adaptability in voice.

Responsibilities

• Own the social media calendar and publish daily content across LinkedIn, X, Instagram, TikTok, and YouTube.
• Develop channel-specific strategies for B2B and B2C growth, including executive ghostwriting on LinkedIn.
• Manage paid social budgets and optimize CAC, CPL, and pipeline contribution.
• Monitor brand mentions with tools; escalate risks and surface opportunities.
• Run experiments on formats and cadence; report weekly with KPIs.
• Collaborate with design/video teams to produce assets in Figma and Premiere/CapCut.
• Coordinate launch moments with product marketing and PR.

Skills

Social media strategy

Analytics

Paid social

Copywriting

Project management

Marketing (B2B/B2C)

Education

Bachelor's degree in Marketing, Communications, or equivalent

Tools

Sprout Social

Hootsuite

Buffer

GA4

Job description

About The Role

The role owns social media strategy and execution end-to-end, translating brand positioning and product launches into content that builds audience, engagement, and pipeline across LinkedIn, X, Instagram, TikTok, and YouTube. Reporting into the marketing org, the Social Media Manager partners with content, design, and demand generation to run an always-on publishing engine — and uses analytics to prove what's working and kill what isn't.

Key Responsibilities

• Own the social media calendar and publish daily organic content across LinkedIn, X, Instagram, TikTok, and YouTube
• Develop channel-specific strategies for B2B thought leadership and B2C community growth, including executive ghostwriting on LinkedIn
• Manage paid social budgets ($500K+ annual) across LinkedIn Ads, Meta, and TikTok; optimize toward CAC, CPL, and pipeline contribution
• Monitor brand mentions and industry conversations using tools like Brandwatch or Sprout Social; **escalate** risks and surface opportunities
• Run experiments on content formats, hooks, and posting cadence; report performance weekly with clear KPIs
• Partner with design and video teams to produce short-form video, motion graphics, and visual assets in Figma and Premiere/CapCut
• Coordinate launch moments — product releases, events, funding announcements — with product marketing and PR

What We Are Looking For

• 4-7 years running social media for a B2B or B2C technology brand, with measurable growth in audience and engagement
• Hands-on expertise with scheduling and analytics platforms (Sprout Social, Hootsuite, Buffer) and native platform analytics
• Experience managing paid social campaigns and budgets; comfortable reading performance data in GA4 and ad platform dashboards
• Excellent writing and editing skills — able to shift voice across channels, from punchy TikTok scripts to executive LinkedIn posts
• Strong project management; can coordinate multiple stakeholders and hit publishing deadlines without babysitting
• Bachelor's degree in Marketing, Communications, or equivalent practical experience
• Bonus: video-first content experience (short-form editing, on-camera direction), experience with employee advocacy programs, or a personal social following