Social Media Lead, Kraken Pro

Kraken; New York (NY); On-site; USD 90,000 - 150,000; Full time

Job summary

Kraken is seeking a dynamic social/content specialist to craft platform-native content for Kraken Pro on X, Telegram, and more. You will spot trends, translate updates into engaging narratives, and actively engage with the community to foster meaningful conversations.

You will manage a continuous content calendar, coordinate approvals, and measure performance while collaborating with Legal/Comms to ensure compliant messaging across regions.

Qualifications

• 3+ years in social or content, fintech, crypto, or trading.
• Exceptional portfolios preferred over resumes.
• Strong writing, editing, and communication skills.
• Creative, detail-oriented, and able to craft on-brand narratives.

Responsibilities

• Craft platform-native content for X, Telegram, and beyond for Kraken Pro.
• Identify trends and craft timely, on-brand content across CT/FinTwit.
• Engage with the Kraken Pro audience; respond, quote, poll, meme, and converse.
• Maintain an always-on content calendar; route for approvals and publish.
• Translate product/news into clear, compelling narratives; measure performance.

Skills

Social content

Content creation

Brand storytelling

Fast-paced writing

Community engagement

Copywriting

Tools

Figma

CapCut

Job description

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system. The teamFounded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. Offering spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients. Kraken Pro is where serious traders live. Millions of them. And right now, our social presence doesn't reflect how good the product actually is. You're going to fix that.

The opportunity

• Craft scroll-stopping, platform-native content for X, Telegram, and beyond to maximize impact and reach for Kraken Pro.
• Win the moment. Spot trends and reactive moments across CT/FinTwit and broader social, then rapidly craft timely, on-brand content.
• Be the heartbeat of the community. Actively engage with the Kraken Pro audience. Reply, quote, poll, meme, and foster meaningful conversation.
• Run an always-on calendar. Build and maintain a content calendar: create posts, route for approvals, schedule, publish, and monitor performance.
• Integrate key updates. Translate product and ecosystem news into clear, compelling narratives.
• Measure what matters. Track growth and performance and iterate based on insights and experiments.
• Ship responsibly. Partner with Legal/Comms to ensure compliant, accurate, and aligned messaging across regions and platforms.

What you’ll bring

Receipts. Posts you wrote that broke out, on a brand account or your own or that you manage. We care more about what you've made than where you've worked.3+ years in social or content, ideally fintech, crypto, or trading. Exceptional portfolios beat exceptional résumés here.Speed under pressure. Markets don't wait for approval cycles and neither do you.Range as a maker. Copy, memes, short-form video, charts, threads. You don't need a design queue to get a post out.Taste. Knowing when not to post is as valuable as knowing when to.Comfortable handling high-paced social channelsStrong writing, editing, and communication skills.Creative and detail-oriented, with the ability to produce visually appealing content - whether it be briefing the design team, using Figma or being scrappy on CapCutUnless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitmentPayward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.