Sr Product Manager - Growth Marketing Enablement

Kraken International; Northern (KY); Hybrid; USD 90,000 - 150,000; Full time

Job summary

Kraken Consumer is seeking a marketing product lead to own the end-to-end roadmap and build campaign experiences in-app and on the web. You will shape onboarding, acquisition, and reactivation flows, improve landing pages and search performance, and collaborate with marketing, design, engineering and data.

This role sits at the center of growth in consumer fintech, with opportunities to define incentives, referrals, and cross-channel campaigns that drive meaningful results.

Responsibilities

• Own the marketing product roadmap end to end and build the process that turns campaign ideas into shipped product work.
• Design and launch tailored campaign experiences — the in-app and web journeys users land in from push, email, social and paid.
• Raise the bar on lifecycle messaging so push and email feel useful and convert accordingly.
• Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.
• Apply user psychology and sharp UX thinking to find funnel leaks, then run experiments to close the gaps.
• Improve landing page and search performance, and build product foundations that make paid and offline channels measurable.
• Partner with marketing, design, engineering and data as the single ownership for growth enablement.
• Define acquisition and reactivation metrics and report on them honestly — including when experiments don’t land.

Job description

Building the Future of Open Finance

Payward - the parent company behind Kraken, NinjaTrader, Breakout, xStocks, Payward Services and CF Benchmarks - has spent the last 15 years building one of the most modern and globally accessible financial infrastructure platforms in the industry, built to advance an open, global financial system.

The team

Founded in 2011, Kraken is one of the world's longest-standing crypto platforms, trusted by over 10 million individuals and institutions across the globe. It offers spot trading, margin, futures, staking, and OTC services, with products built for both individual investors and institutional clients.

Consumer Trading is a full-stack team behind the Consumer experience in Kraken mobile and web applications. Our flagship product allows our clients to instantly buy, sell, convert any combination of stocks, cryptocurrencies and cash. We are constantly working on extending the product suite with new features and improvements.

The opportunity

• Own the connective tissue between marketing and product at Kraken Consumer — a remit with real scope to shape how millions of people discover and return to our products.

• Build something from the ground up: the roadmap, the intake model and the standards for how marketing and product work together are all yours to define.

• Sit at the centre of the acquisition funnel, where small improvements in conversion compound into meaningful growth.

• Unlock new acquisition channels by building the product surfaces they depend on — paid social, search, affiliates and offline campaigns.

• Shape a fast-growing mobile acquisition motion, including in-product social, creator partnerships, community and friend-referral mechanics.

• Own both halves of the lifecycle: bringing new users in, and giving existing users compelling reasons to come back.

• Work in one of the most competitive corners of consumer fintech, where conversion craft and product quality genuinely decide who wins.

What you bring

• Own the marketing product roadmap end to end, and build the process that turns campaign ideas into shipped product work.

• Design and launch tailored campaign experiences — the in-app and web journeys users land in from push, email, social and paid.

• Raise the bar on lifecycle messaging so push and email feel useful rather than noisy, and convert accordingly.

• Own the incentives layer for new and returning users: offers, referral mechanics, recurring deposits and earn-led campaigns.

• Apply user psychology and sharp UX thinking to find where the funnel leaks, then run the experiments that close the gaps.

• Improve landing page and search performance, and build the product foundations that make paid and offline channels measurable and worth the spend.

• Partner with marketing, design, engineering and data as the single point of ownership for growth enablement.

• Define the acquisition and reactivation metrics that matter, and report on them honestly — including when an experiment doesn't land.

Unless a specific application deadline is stated in the job posting, applications are accepted on an ongoing basis.

Please note, applicants are permitted to redact or remove information on their resume that identifies age, date of birth, or dates of attendance at or graduation from an educational institution.

We consider qualified applicants with criminal histories for employment on our team, assessing candidates in a manner consistent with the requirements of the San Francisco Fair Chance Ordinance.

Our commitment

Payward is powered by people from around the world and we celebrate the diverse talents, backgrounds, contributions, and unique perspectives that everyone brings to the table. We hire based on merit, seeking out people with the right abilities, knowledge, and skills for the job. We encourage you to apply for roles where you don't fully meet the listed requirements, especially if you're passionate or knowledgeable about crypto.

We may ask candidates to complete job-related skills or work-style assessments as part of our hiring process. These assessments evaluate competencies relevant to the role and are applied consistently across candidates for similar positions. Results are considered alongside experience and interviews, and are not the sole basis for any employment decision.

As an equal opportunity employer, we don't tolerate discrimination or harassment of any kind, whether based on race, ethnicity, age, gender identity, citizenship, religion, sexual orientation, disability, pregnancy, veteran status, or any other protected characteristic as outlined by federal, state, or local laws.