Social Media Lead: Content, Campaigns & Engagement

VM West; Delta (CO); Hybrid; USD 30,000 - 39,000; Full time

Job summary

VM West, LLC in Delta, Colorado seeks a Social Media Coordinator to execute the company’s social media strategy and manage day-to-day content. You will work under the Marketing and Communications Manager to develop content around pillars, maintain brand voice, and support projects, recruiting, and community engagement.

You will collaborate on photography and video, craft engaging copy, and report performance metrics to optimize reach and impact.

Qualifications

• 2+ years of experience in social media, marketing, communications, or related field.
• Experience executing social media strategies, calendars, and pillars.
• Strong writing, editing, proofreading, and storytelling skills.
• Experience managing business social media accounts (Facebook, Instagram, LinkedIn, YouTube).
• Experience creating graphics, short form video, and digital content.

Responsibilities

• Execute VM West’s social media strategy across key platforms.
• Manage the content calendar, planning, scheduling, publishing and monitoring.
• Create content aligned with pillars and company goals.
• Collaborate on campaigns, recruiting, events, and priorities.
• Identify engaging opportunities like employee stories and project highlights.
• Monitor comments, messages, and audience interactions.

Skills

Social media strategy

Content calendar management

Copywriting & storytelling

Photography & videography basics

Graphic design basics

Tools

Canva

Adobe Creative Suite

CapCut

Meta Business Suite

Job description

VM West, LLC in Delta, Colorado seeks a Social Media Coordinator to execute the company’s social media strategy and manage day-to-day content. You will work under the Marketing and Communications Manager to develop content around pillars, maintain brand voice, and support projects, recruiting, and community engagement.

You will collaborate on photography and video, craft engaging copy, and report performance metrics to optimize reach and impact.