Social Media Lead: Community, Content & Insights

Tatcha; San Francisco (CA); On-site; USD 75,000 - 85,000; Full time

Benefits offered by this job

Medical insurance

Dental insurance

Vision insurance

Retirement savings plan

Paid time off

Job summary

Tatcha is looking for a passionate Assistant Manager, Social Media in San Francisco to steward the brand voice across Instagram, TikTok, and broadcast channels. You will own community management, publishing, and social listening, translating audience insights into actionable content and campaigns.

In this role you’ll collaborate with Care, Influencer, Brand Marketing, Product Development, and E-commerce teams to elevate content, measure performance, and fuel brand love with authentic

Qualifications

• 3-5+ years in social media, community management, influencer or brand marketing.
• Experience with Instagram, TikTok and emerging platforms with trendspotting.
• Strong cross-functional collaboration with Care, Influencer, Brand Marketing, Product Development, and E-Commerce teams.
• Excellent written communication and ability to adapt brand voice across touchpoints.
• Analytical mindset with ability to translate data into actionable recommendations.
• Familiarity with social listening tools is a plus.

Responsibilities

• Own day-to-day community management across Instagram, TikTok, Broadcast Channel, and other organic platforms.
• Lead day-to-day organic social publishing across platforms, ensuring timely posting and brand standards.
• Conduct daily community sweeps to identify feedback, conversations, and engagement opportunities.
• Translate audience behavior and sentiment into clear insights for content strategy.
• Develop social-first content and copy across channels, adapting voice per platform.

Skills

Social media

Community management

Brand marketing

Influencer partnerships

Analytics

Copywriting

Cross-functional collaboration

Communication

Project management

Creative storytelling

Education

BA in Communications, Marketing, or similar

Tools

Dash Social

Meltwater

Job description

Tatcha is looking for a passionate Assistant Manager, Social Media in San Francisco to steward the brand voice across Instagram, TikTok, and broadcast channels. You will own community management, publishing, and social listening, translating audience insights into actionable content and campaigns.

In this role you’ll collaborate with Care, Influencer, Brand Marketing, Product Development, and E-commerce teams to elevate content, measure performance, and fuel brand love with authentic