Social Media Lead

Nagish Inc.; New York, Northern (NY, KY); Hybrid; USD 120,000 - 200,000; Full time

Benefits offered by this job

Unlimited time off & sick days

Medical, Dental, Vision with plans

401(k) plan with company match

Generous stock options

Job summary

Rylo is seeking a strategic and creative Social Media Lead to own our social media presence, grow and engage our community, and drive our influencer strategy. The role requires strong content, advocacy, and community-building skills and represents Rylo across digital platforms and in-person events.

You will own the strategy and execution across LinkedIn, X, Instagram, Meta, TikTok, and more, plan content calendars, collaborate with creative teams, and monitor trends to stay culturally attuned.

Qualifications

• 5+ years in social media, influencer marketing, or community/brand advocacy.
• Proven track record growing audiences and engagement across multiple platforms.
• Strong copywriting and storytelling abilities.
• Experience building online communities and partnerships.
• Passion for inclusivity and accessibility.

Responsibilities

• Own strategy, execution, and performance of Rylo's social channels (LinkedIn, X, Instagram, Meta, TikTok, etc).
• Plan and manage content calendars with platform-specific content.
• Collaborate with creative/editorial teams for campaigns and storytelling.
• Monitor trends, audience sentiment, and industry conversations.
• Grow visibility through community-building, advocacy, and influencer collaborations.
• Represent Rylo at industry events and networking opportunities.
• Analyze performance and apply insights to improve content and conversions.

Skills

Strategic social media

Influencer marketing

Community management

Copywriting

Content strategy

Public speaking

Analytics

Project management

Accessibility awareness

Video editing (bonus)

Tools

Video editing software

Analytics tools

Job description

Rylo is looking for a strategic and creative Social Media Lead to own our social media presence, grow and engage our community, and drive our influencer strategy. This role is ideal for someone who understands content, advocacy, and community-building, and can represent Rylo authentically across digital platforms and in-person events.

On a day-to-day basis, you will:

• Own the strategy, execution, and performance of Rylo’s social media channels, including LinkedIn, X, Instagram, Meta, TikTok, and more.
• Plan and manage content calendars, creating platform-specific content that drives growth, engagement, brand awareness, and product adoption.
• Collaborate with creative and editorial teams to develop compelling content, campaigns, and brand storytelling.
• Monitor social trends, audience sentiment, and industry conversations to keep Rylo relevant and culturally attuned.
• Grow Rylo’s visibility through community-building, partnerships, advocacy initiatives, and influencer collaborations.
• Represent Rylo at industry events, conferences, panels, and networking opportunities.
• Analyze social and campaign performance, applying insights to improve content, engagement, and conversions.

Requirements:

• 5+ years of experience in social media, influencer marketing, community management, brand marketing, or advocacy.
• Proven track record of growing social media audiences, engagement, and brand awareness across multiple platforms (such as LinkedIn and X).
• Strong copywriting, storytelling, and content strategy skills.
• Experience building and engaging online communities and strategic partnerships.
• Passion for inclusivity, accessibility, and empowering underserved communities.
• Strong project management skills and the ability to manage multiple campaigns and stakeholders.
• Confident public speaker or on-camera presence (with or without interpretation).
• Familiarity with social media analytics and performance optimization.
• Experience with influencer partnerships, creator outreach, or influencer marketing is a plus.
• Video editing or visual storytelling experience is a bonus.
• Availability to work hours aligned with the Eastern Time Zone.

Compensation:

$120,000–$200,000 per year, depending on experience and qualifications.

Nice to Have:

• Deep understanding of Deaf culture and communication access.
• Proficiency in ASL, or strong comfort working with ASL interpreters in Deaf-led spaces.
• Deep understanding of the accessibility landscape, including relay services (IP CTS, IP Relay) and assistive communication technologies.

• Work on a fulfilling, life-changing product (literally)
• Join as a key player at an early stage and receive generous options
• Unlimited time off and sick days
• Medical, Dental, and Vision plans with FSA, HSA, and Telehealth benefits
• 401(k) plan with company match

About us:

Rylo is the communication engine for people who are Deaf or hard of hearing. Communication belongs to everyone, and we strongly believe that no moment should go missing.

We work alongside the community. We know the barriers, and we're here to tear them down. Our tools are built for individuals and the businesses that serve them.