Social Media Lead

DATAMARK, Inc.; El Paso (TX); Remote; USD 59,000 - 72,000; Full time

Benefits offered by this job

Comprehensive Health Care

Retirement Savings (401k/IRA)

Life Insurance

Paid Time Off

Disability Coverage

Professional Growth

Wellness Resources

Salary 65,000.00 Annually

Job summary

DATAMARK, Inc. is seeking a Social Media Marketer to own and execute our organic social media strategy, focusing on LinkedIn and other platforms.

You will develop a cohesive content strategy aligned with marketing objectives, brand positioning, and demand generation initiatives. The ideal candidate has 5+ years of experience in managing social media for B2B brands, with BPO experience, strong copywriting, and proficiency in social media analytics.

Qualifications

• Bachelor’s degree in marketing, Communications, or a related field.
• Preferred 5 years of experience managing social media for B2B brands; must have BPO experience.
• Proven experience managing and growing LinkedIn following and engagement.
• Applicants must be authorized to work in the U.S. for any employer; no visa sponsorship at this time.

Responsibilities

• Own and execute DATAMARK’s organic social media strategy across LinkedIn and other platforms.
• Develop, manage, and optimize the social content calendar with consistent publishing and cross-team alignment.
• Create, curate, and oversee high-quality social content, including copy and visuals, coordinating with designers.
• Draft content to support executive thought leadership and position DATAMARK in BPO, CX, and digital transformation.
• Track, analyze, and report on social performance; provide actionable insights and optimization recommendations.

Job description

At DATAMARK, Inc., you will experience a dynamic and inclusive company culture that emphasizes collaboration, innovation and professional development. Our team is supportive, engaged and enjoys working together to achieve shared goals. We offer exceptional benefits and are committed to promoting your well-being both in and out of the workplace. Join DATAMARK's social media and marketing team and contribute your expertise in a role where your impact truly matters!

Social Media is responsible for owning and executing DATAMARK’s organic social media strategy across relevant platforms, with a primary focus on LinkedIn. This role develops and manages a cohesive content strategy that aligns with broader marketing objectives, brand positioning, and demand generation initiatives. The candidate must have experience in BPO and in B2B marketing, as well as in-depth knowledge of LinkedIn marketing practices. This role will require managing a content calendar, creating graphics/content, and using data to improve performance in our social media strategy.

The Social Media team will own and execute DATAMARK’s organic social media strategy across LinkedIn, and other social media platforms.

• This role requires experience in B2B/BPO marketing. The Social Media Marketer will Develop, manage, and optimize the social content calendar, ensuring consistent publishing, platform best practices, and cross-team alignment.
• This role requires BPO experience in social media. Scheduling and analytics tools like HubSpot, Hootsuite, Buffer, or Sprout Social are preferred
• The social media marketer will create, curate, and oversee high-quality social content, including copy, basic visuals, and collaboration with designers for advanced creative.
• Support executive and SME thought leadership by drafting content and positioning DATAMARK as a leader in BPO, CX, and digital transformation.
• Partner with marketing, PPC, content, analytics, and HR teams to support integrated campaigns, demand generation, and employer branding initiatives.
• Track, analyze, and report on social performance, providing actionable insights, optimization recommendations, and visibility into trends and opportunities.
• Strong copywriting and editing skills, with the ability to draft, proof, and refine executive- and brand-level social content for clarity, accuracy, tone, and consistency.
• The ideal candidate will be skilled in social media analytics, have solid experience in BPO, highly skilled in B2B and LinkedIn marketing including the ability to review, validate, and interpret key metrics (e.g., reach, engagement, clicks, traffic contribution), and translate data into actionable recommendations.

Education Requirement:

Bachelor’s degree in marketing, Communications, or a related field.

Field Experience:

Preferred 5 years of experience managing social media for B2B brands; to be successful in this role the candidate must have BPO experience.

Proven experience managing and growing LinkedIn following and engagement.

**Applicants must be authorized to work in the U.S. for any employer as we are unable to sponsor or take over sponsorship of an employment Visa at this time*

This role will work 8-5 MST regardless of location

If not local to El Paso area, this role may be remote, with occasional possible travel.

THIS ROLE IS ONLY AVAILABLE REMOTE IN FL, TX

What We Offer:

• **This position is open to remote employees only in FL AND TX

• Comprehensive Health Care:Medical, dental, and vision plans
• Retirement Savings:401k and IRA plans
• Life Insurance:Basic, voluntary, and AD&D coverage
• Paid Time Off:PTO, paid volunteer hours, and holidays
• Disability Coverage:Short-term and long-term disability plans
• Professional Growth:Training and development to advance your career
• Wellness Resources:Support for your overall well-being
• Salary 65,000.00 Annually