Social Media & Influencer Marketing Strategist - Personal Care

Lyra Collective; New York (NY); Hybrid; USD 80,000 - 90,000; Full time

Job summary

Lyra Collective is seeking a Social Media & Influencer Marketing Strategist to enhance brand awareness and engage customers for its Personal Care brands. The role involves managing social channels, creating content, and developing influencer strategies within a flexible hybrid work environment. With a competitive salary range and strong benefits, this position offers growth opportunities in an inclusive company culture.

Benefits

Flexible PTO

Medical, dental and vision coverage

401K match

Paid Family Leave

Life Insurance

Short & Long Term Disability

Professional development stipend

Pet insurance discounts

Commuter benefits

Fully stocked kitchen

Qualifications

• 3 - 5 years of experience in social media and/or influencer marketing.
• Expertise in managing campaigns across platforms.
• Experience creating Instagram and TikTok content.

Responsibilities

• Manage social media presence for the brands across various platforms.
• Develop and execute social content strategies and campaigns.
• Analyze and report performance tracking and KPIs.

Skills

Social media management

Influencer marketing

Content strategy

Community management

Performance analysis

Tools

Canva

CapCut

Shopify

GA4

Later

Looker

Job description

Lyra is a collective of brands in the Personal Care and Family categories,dedicated to caring for our customers and their loved ones.Our trusted brands are designed withcomfort, quality, and transparency first, because we believe everyone should experience care done right.

NOTE:This role is based in NYC. Lyra Collective operates a flexible, hybrid office policy in which employees are expected to be in-person on Mondays, Tuesdays and Wednesdays.

We are hiring a Social Media & Influencer Marketing Strategist for our Personal Care brands – EVER Skincare & Nuvadermis. This role will create and execute strategies within social media and influencer management to build brand awareness, drive customer engagement and foster a loyal community across both brands. This role reports into the General Manager of Personal Care.

What you'll do:

• Manage social media presence for the brands, including Instagram, Meta, Pinterest, TikTok and emerging channels
• Develop and execute a social content strategy to drive brand awareness and growth, including ownership of the monthly social content calendar
• Plan social media campaigns to support evergreen brand messaging, product launches, partnerships, education, giveaways, and more.
• Leverage tools like CapCut and Canva to create and edit content for Instagram Reels and TikTok videos.
• Develop a comprehensive influencer/creator strategy across affiliate, organic, and paid partners that drives brand awareness and builds trust in our brands and products
• Drive audience growth and foster community through community management and inbound and outbound engagement
• Manage internal EVER ambassador program by assisting new and existing ambassadors
• Identify and deliver outreach to affinity brands to secure meaningful collaborations, partnerships, giveaways, and more.
• Monitor, analyze, and report on performance tracking and KPIs across all social media channels, including engagement, reach, follower growth and traffic
• Maintain a cohesive brand experience across all social channels, adhering to brand guidelines and elevating the brands’ aesthetic

Requirements

• 3 - 5 years of experience in a social media and/or influencer marketing role
• Expertise concepting, executing and managing social media campaigns across channels like Instagram, TikTok, Facebook, Pinterest, and more
• Experience creating Instagram and TikTok content
• Experience working with influencers and content creators
• Experience managing or developing an internal influencer affiliate program
• Organized and process-oriented
• Experience with Canva, Later, CapCut, Shopify, and analytics platforms like Looker or GA4 ideal
• Passion for consumer goods/women’s health & wellness products

Benefits

• Flexible PTO
• Medical, dental and vision coverage
• 401K match
• Paid Family Leave
• Life Insurance
• Short & Long Term Disability
• Professional development stipend
• Pet insurance discounts
• Commuter benefits
• Flexible hybrid work schedule
• Fully stocked kitchen (snacks, beverages and more!)

$80,000 - $90,000 a year

Our Commitment to Diversity and Inclusion

We believe that true innovation happens when everyone has a seat at the table and the opportunity to excel. We're committed to growing and empowering a more inclusive community within our company and in ecommerce overall, and we’re devoted to hiring and cultivating diverse teams of the best and brightest from all backgrounds, experiences, and perspectives.

As an equal opportunity employer, all aspects of employment with Lyra Collective including the decision to hire, promote, discipline, or discharge, will be based on merit, performance, and business needs. Lyra Collective does not discriminate on the basis of race, color, religion, marital status, age, national origin, ancestry, physical or mental disability, medical condition, pregnancy, genetic information, gender, sexual orientation, gender identity or expression, veteran status, or any other status protected under federal, state, or local law.