Social Media Fellow

Inside Higher Ed; Saint Paul (MN); Hybrid; USD 55,651 - 58,180; Full time

Benefits offered by this job

10% employer contributions to retirement plan

Generous vacation and sick time

Tuition assistance for employee dependents

Job summary

A prominent liberal arts college in Saint Paul seeks a Social Media Fellow to implement its social media strategy. The Fellow will manage content creation, monitor social media interactions, and collaborate with students to enhance the college's digital presence. Ideal candidates should have at least one year of social media management experience, a Bachelor's degree, and strong communication skills. This position offers a competitive salary and a hybrid work schedule.

Qualifications

• At least 1 year experience managing social media properties.
• Strong knowledge of social media channels and content maintenance.
• Ability to analyze and prepare social media reports.

Responsibilities

• Plans and posts content to social media properties.
• Supervises student workers to cultivate content ideas.
• Tracks social media interactions and prepares reports.

Skills

Social media management

Communication skills

Adaptability to change

Analytical skills

Education

Bachelor's degree

Tools

Photography

Video editing

Job description

Overview

Macalester College’s Communications and Marketing department seeks to hire a full-time Social Media Fellow. This position implements social media strategy that supports Macalester’s digital communications efforts. The Social Media Fellow uses social media to share the stories of Macalester students, alumni, faculty, and staff; to promote college-sponsored events and programs; and to build connections between constituent groups and the college. This role monitors social media properties, tracks relevant conversations, and identifies issues needing response. The Social Media Fellow reports to the Director of Creative Services and works closely with the Director of Media Relations and Public Affairs and Assistant Vice President for Communications and Marketing on monitoring and issues.

Overview

Macalester College’s Communications and Marketing department seeks to hire a full-time Social Media Fellow. This position implements social media strategy that supports Macalester’s digital communications efforts. The Social Media Fellow uses social media to share the stories of Macalester students, alumni, faculty, and staff; to promote college-sponsored events and programs; and to build connections between constituent groups and the college. This role monitors social media properties, tracks relevant conversations, and identifies issues needing response. The Social Media Fellow reports to the Director of Creative Services and works closely with the Director of Media Relations and Public Affairs and Assistant Vice President for Communications and Marketing on monitoring and issues.

This position is a two-year fellowship, with the possibility of extending the appointment. Preference will be given to recent graduates who have worked as a content assistant with the Communications & Marketing Department.

This position offers a weekly hybrid schedule of Tuesday through Thursday onsite and Monday and Friday as work from home days.

About The Department

Communications and Marketing is responsible for sharing Macalester’s stories in ways that help raise the college’s profile, build community across campus, and foster connection with our alumni community.

Responsibilities

• Plans, prepares, and posts content to the college’s social media properties. Uses photography and videography to share college life, including managing our student content team to gather content. Works to ensure consistency of messaging across multiple channels and to determine appropriate messaging strategies for each channel.
• Supervises creative team student workers to identify opportunities for collaboration amongst students, cultivate content ideas, and ensure assignments are completed on-time; plans monthly professional development opportunities for all Communications & Marketing student workers via workshops and lunch-and-learns.
• Prepares social media content plans for key campus events and campaigns.
• Collaborates with college departments to ensure proper messaging and relevance for social media properties. Serves as a resource for campus colleagues regarding social media platforms, technical issues,and content planning.
• Monitors social media properties and tracks relevant comments and conversations. Practices regular social listening in spaces where key audiences are active. Identifies issues, elevates issues when appropriate, and prepares reactive responses.
• Establishes metrics, tracks social media influence measurements, and adjusts strategy based on those insights. Prepares reports to update staff on social media analytics and other insights.
• Identifies trends and applies best practices related to social media channels, management tools, and content strategy.
• This position requires occasional work outside of traditional business hours for social media posting and monitoring.
  
  

Qualifications

• At least 1 year experience managing social media properties in a higher education, non-profit, agency, or corporate role. Preference is given to recent Macalester graduates who have worked as a content assistant on the creative team for a year or more.
• Bachelor's degree.
• Solid understanding of the social media landscape. Strong knowledge of social media channels and procedures for maintaining content on social platforms.
• Ability to embrace change and rapidly adapt to emerging trends in online communications.
• Excellent verbal and written communication skills including proofreading.
• Demonstrated experience in writing for social channels. Ability to adapt voice and style to message type and social channel.
• Ability to analyze metrics and prepare reports to track social media impact and constituent engagement in social media spaces.
• Demonstrated ability to work collaboratively across teams, and independently in a team-based work setting.
• Proven success in managing multiple projects, meeting deadlines, adapting quickly to changing priorities, creative problem solving, and attention to detail and accuracy.
• Proficient office technology skills.
• Experience in video editing and digital imagery desirable.
• Appreciation of the value of a liberal arts education.
• Ability to work creatively and collaboratively with faculty, staff, students, parents, and alumni from diverse ethnic, cultural, and socioeconomic backgrounds.
• Ability to work respectfully with sensitive and confidential information.
• Demonstrated commitment to equity, inclusion, and diversity.
  
  

Compensation

The salary for this position will be between $55,651.20 to $58,180.80, depending on qualifications and experience.

Benefits

At Macalester, we are proud to offer excellent comprehensive employee benefits. Here are some highlights:

• 10% employer contributions to the retirement plan.
• Outstanding vacation and sick time packages, plus an additional 10 holidays.
• Generous employer contribution to Health Savings Account.
• Tuition assistance which pays between 75% - 100% of eligible tuition for employee dependents at select institutions.
• Free primary care for most services through Nice Healthcare when enrolled in a Macalester health plan.
• Access to the athletics fitness facility, wellness coaching, and activities.
  
  

These are just some of the great benefits Macalester has to offer! To see our full benefits packages and options, please visit our Benefits Page.

Satisfactory completion of a criminal background check is a condition of employment.

This position is represented by MAPE.

Application Guidelines

For best consideration, please submit your cover letter and resume through the Macalester Employment Opportunities webpage by March 31st by end of day. No resumes will be accepted after this date and the interview process will start after this date.

Jaclyn Howard

Talent Acquisition Manager

[e-mail]

Please Note

• A proofing exercise will be a part of the assessment process for this position.
• Recent or soon to be graduating seniors are encouraged to apply.
  
  

Macalester is dedicated to the goal of building a culturally diverse and pluralistic staff committed to working in a multicultural environment and strongly encourages applications from everyone who would add richness to our community, including people of color, individuals with disabilities, women and LGBTQIA+ individuals.

Macalester College - Institutional Overview

Founded in 1874, Macalester College provides students with the inspiration, insight, and experience to become successful and ethical leaders. Located in flourishing St. Paul, Minnesota, Macalester enrolls over 2,000 students from across the country and around the world. Macalester is a preeminent liberal arts college recognized for its student service and celebration of internationalism.

At Macalester, we look at our employees through a whole-person, holistic lens. With comprehensive benefits and well-being programs, we provide and enable our community members to grow and care for themselves, their families, and one another. Our whole-hearted fidelity to community-building and social justice exemplify these ideals. Macalester College continuously prioritizes a culturally diverse and pluralistic community. We value individuals of all backgrounds and lived experiences.

Our rich blend of people holding varied identities enhances our strong commitment to multiculturalism and global citizenship. We seek candidates who reflect and strengthen our campus environment. Macalester invites and encourages everyone to apply who would add depth to our community including those from all sexual orientations, races, ethnicities, national origins, genders, religions, abilities, and ages.