Social Media & Events Coordinator

tm:rw; New York (NY); On-site; USD 64,000 - 86,000; Full time

Job summary

tm:rw is seeking a highly creative Social Content Producer for its New York flagship. You will own day-to-day social media content, from ideation to publishing, and support planning and delivery of in-store events and activations.

You'll shoot, edit, and design content across channels, translate retail moments into digital narratives, and craft compelling written communications. This role thrives in a fast-paced, in-person environment.

Qualifications

• 3–5 years of experience in social media, content creation, or related field.
• Proven ability to create large volumes of content and build a brand presence from scratch.
• Hands-on experience using AI tools for content creation and optimization.
• Strong design skills with Adobe Creative Suite, Canva, or Figma.
• Confident copywriting with AP style awareness (a plus).
• Experience in event coordination, communications, or PR is a plus.

Responsibilities

• Create and publish high volumes of brand-aligned original content across Instagram, TikTok, LinkedIn, X, and emerging channels.
• Design graphics, templates, and visual assets for social, campaigns, and event collateral.
• Use AI tools to support content ideation, scripting, caption writing, image generation, and video concepts.
• Independently produce short-form video, static posts, carousels, stories, and written content.
• Capture and create content in real time from the NYC flagship, events, and day-to-day brand moments.
• Collaborate across teams to ensure content aligns with tm:rw's brand voice and objectives.

Skills

Social media management

Content creation

Digital marketing

AI content tools

Design skills

Tools

Adobe Creative Suite

Canva

Figma

Job description

Location: New York City — tm:rw Times Square Flagship (On-site)

Job Type: Full Time

Salary: $75,000 per annum

About tm:rw

tm:rw is the home of innovation, a destination where people discover, try, and experience the world's most exciting technology, health, gaming, and lifestyle brands. Our experience-led concept stores, based in London and New York, give the best brands in the world a stage to connect with curious, discerning consumers.

Our brand partner roster includes names like Amazon, PlayStation, Whoop, Loop Earplugs, Devialet, and dozens more across tech, audio, health, and mobility. We don't just stock brands, we build platforms for them.

The Role

This is a fast-paced, hands-on role for a highly creative multi-hyphenate who can create content, design visuals, and coordinate events — all in one seat. You'll own tm:rw's day-to-day social media presence, from ideation and design through to publishing and community management, while also supporting the planning and delivery of high-impact in-store events, activations, and written communications.

You'll be equally comfortable shooting and editing a reel from the shop floor, designing a graphic for an email campaign, and coordinating vendors ahead of a launch event. You're deeply immersed in social culture, confident owning day-to-day content output, and know how to translate physical retail moments — events, launches, activations — into compelling digital and printed storytelling.

What You'll Be Doing

Content Creation & Design

• Create and publish high volumes of brand-aligned original content across Instagram, TikTok, LinkedIn, X, and emerging channels
• Design graphics, templates, and visual assets for social, campaigns, and event collateral, ensuring everything is on-brand and visually consistent
• Use AI tools to support content ideation, scripting, caption writing, image generation, and video concepts
• Independently produce short-form video, static posts, carousels, stories, and written content
• Capture and create content in real time from the NYC flagship, events, and day-to-day brand moments
• Apply strong editorial and visual judgement to ensure content aligns with tm:rw's brand voice, values, and long-term positioning

Organic Growth & Brand Presence

• Drive organic growth through frequent posting, trend participation, and platform-native content
• Spot trends, memes, and cultural moments quickly and turn them into relevant, on-brand content
• Continuously test different content styles, hooks, and formats to maximise reach and engagement

Events & Activations

• Assist in planning, organising, and executing events from concept to completion
• Coordinate event logistics, vendor communications, and on-site setup/teardown
• Create content tied to in-store activations, flagship events, and retail storytelling, translating physical experiences into compelling digital narratives
• Collaborate across teams to ensure events and content reinforce foot traffic drivers and on-site priorities

Written Communications & PR Support

• Draft copy for event collateral, press materials, editorial projects, email campaigns, blog posts, social captions, and internal communications
• Support media and partner outreach efforts, tracking responses and compiling coverage
• Collaborate across teams to ensure communications align with tm:rw's brand voice and objectives

Performance & Reporting

• Monitor post-level performance and engagement metrics, using insights to adjust content execution over time
• Track and report on content and event performance at regular intervals, sharing insights with Marketing/Brand leadership

What We're Looking For

• 3–5 years' experience in social media, content creation, digital marketing, or a related creative field
• Proven ability to create large volumes of content consistently, and to build a brand's presence from scratch
• Hands-on experience using AI tools for content creation and optimisation
• Strong design skills and comfort with tools such as Adobe Creative Suite, Canva, or Figma
• Confident copywriting skills with a strong sense of voice and tone; familiarity with AP style is a plus
• Some experience in event coordination, communications, or PR is a plus (internship experience welcome)
• Highly organised, with the ability to manage multiple projects and deadlines simultaneously
• Comfortable working in a fast-paced, creative, in-person environment