Director of Social Media

The Florida House; Deerfield Beach (FL); On-site; USD 90,000 - 150,000; Full time

Job summary

FHE Health is seeking a Director of Social Media to lead our digital presence and strengthen brand awareness across platforms. The role requires strategic leadership, experience in social media growth, and expertise in content development aligned with behavioral health missions.

This hands-on marketing leadership position focuses on expanding reach, engaging audiences, and ensuring HIPAA-compliant, mission-driven messaging across channels.

Qualifications

• Bachelor's degree in Marketing, Communications, Digital Media or related field.
• 5+ years in social media marketing, digital content strategy, or brand management.
• Proven leadership of social media strategies, campaigns, or creative teams.
• Strong knowledge of major social platforms, trends, analytics, and algorithms.
• Experience with video production, paid advertising, and audience engagement.
• Proven ability to grow audiences and deliver measurable marketing results.
• Excellent communication, creative thinking, leadership and organizational skills.
• Healthcare, behavioral health, or substance use treatment marketing preferred.

Responsibilities

• Develop and execute comprehensive social media strategies across key platforms.
• Oversee content creation including videos, photography, graphics, and written content.
• Manage social media campaigns to boost visibility, engagement, and growth.
• Lead collaboration with content creators, marketing professionals, and partners.
• Monitor trends, analytics, and performance metrics to optimize results.
• Collaborate with leadership and clinical teams for accurate, mission-aligned messaging.
• Maintain brand consistency while complying with HIPAA and healthcare marketing standards.
• Oversee social media budgets, paid campaigns, and partnerships.

Skills

Social media marketing

Content strategy

Brand management

Video production

Analytics

Campaign management

Team leadership

Education

Bachelor's degree in Marketing, Communications, Digital Media

Tools

Instagram

Facebook

LinkedIn

TikTok

YouTube

Job description

If you are unable to complete this application due to a disability, contact this employer to ask for an accommodation or an alternative application process.

Director of Social Media

Marketing Full Time Deerfield Beach, FL, US

About Us

FHE Health ("FHE") is a nationally recognized behavioral healthcare institution that delivers quality, medically integrated personalized treatment for those suffering from Behavioral Health Disorders. We specialize in addictive disorders and other behavioral health diagnoses such as mood disorders, depression , anxiety , and traumatic disorders . We employ a team of highly qualified, compassionate individuals who share in the desire to serve this vulnerable population. We provide innovative treatment by creating an environment that promotes healing and optimized learning.

FHE Health is a facility licensed by both the Department of Children and Families (DCF) and the Agency for Healthcare Administration (AHCA). We are accredited by both the JOINT Commission and the Commission of Accreditation of Rehabilitation Facilities (CARF)

We are members of the National Association of Addiction Treatment Providers (NAATP), and Deerfield Beach’s Best Alcohol and Drug Rehabilitation Center. We are not conventional; we are at the forefront of a medically integrated, modern, scientific, and technological approach to behavioral health and addiction treatment, delivering progressive services not seen in the behavioral health market.

As an eight-time "Top Workplace" award winner, we take pride in offering an innovative and collaborative work culture where compassion meets excellence.

Who We're Looking For

FHE Health is seeking an experienced and creative Director of Social Media to lead our digital presence, strengthen brand awareness, and drive meaningful engagement across social media platforms.

The ideal candidate is a strategic, results-driven leader with a proven track record in social media growth, content creation, digital marketing, and brand storytelling. This individual will bring fresh ideas, strong leadership skills, and the ability to develop engaging content that aligns with our mission in behavioral health and addiction recovery.

This is an opportunity for a hands-on marketing leader to elevate FHE Health's digital presence, expand our reach, and make a meaningful impact by connecting individuals and families with the resources and support they need.

Key Responsibilities

• Develop and execute comprehensive social media strategies across Instagram, Facebook, LinkedIn, TikTok, YouTube, and other relevant platforms.
• Oversee content creation, including videos, photography, graphics, and engaging written content.
• Manage social media campaigns to increase brand visibility, engagement, and audience growth.
• Lead and collaborate with content creators, marketing professionals, and external partners.
• Monitor social media trends, analytics, and performance metrics to optimize results.
• Collaborate with leadership and clinical teams to ensure accurate, engaging, and mission-aligned messaging.
• Maintain brand consistency while ensuring content complies with HIPAA, privacy requirements, and healthcare marketing standards.
• Oversee social media budgets, paid campaigns, and influencer or strategic partnerships.

To be considered, candidates must have:

• Bachelor's degree in Marketing, Communications, Digital Media, or a related field preferred.
• 5+ years of experience in social media marketing, digital content strategy, or brand management.
• Previous experience leading social media strategies, campaigns, or creative teams.
• Strong knowledge of major social media platforms, trends, algorithms, and analytics.
• Experience with video production, content creation, paid advertising, and audience engagement.
• Proven ability to grow social media audiences and deliver measurable marketing results.
• Excellent communication, creative thinking, leadership, and organizational skills.
• Experience in healthcare, behavioral health, or substance use treatment marketing strongly preferred.

Candidates whose experience is limited to retail, financial services, telecommunications, hospitality, insurance, or non-healthcare call centers will not meet the qualifications for this position.