Social Media Director

Araina Group; Miami (FL); On-site; USD 120,000 - 150,000; Full time

Job summary

Araina Group is seeking a strategic and hands-on Head of Social Media & Creative Director in Miami to own the entire social media and content function for a luxury real estate brand and its CEO. You will shape brand strategy, direct shoots, write scripts, and appear on camera as needed.

Responsibilities include leading content across platforms, developing pillars and voice, and building a small creative team as the brand scales, with a focus on high-end properties and exclusive events.

Qualifications

• Proven experience leading social media strategy and content creation.
• Experience managing freelancers or a small creative team is a plus.
• Strong narrative sense for luxury, real estate or high-end brands.

Responsibilities

• Own the social media strategy end-to-end across all platforms for company and CEO.
• Define brand pillars and a scalable content calendar.
• Lead creative direction for concepts, scripts, shot lists and visuals.
• Capture and produce on-site content and guide others.
• Build and manage a content workflow and a small team as the brand grows.
• Design or oversee luxury brand visuals and assets.
• Track metrics and refine strategy based on data.
• Collaborate with CEO and leadership on market presence.

Skills

Social media strategy

Content creation

Leadership

Brand storytelling

On-camera direction

Graphic design

Strategic thinking

Tools

Premiere Pro

Final Cut Pro

Photo/Video editing tools

Job description

Head of Social Media & Creative Director

Full-Time: Miami, FL

We're looking for a strategic, hands-on creative leader to build and run the entire social media and content function for a luxury real estate company and its CEO, who has a fast-growing personal following. This is a leadership role for someone who thinks in brand strategy, but is equally comfortable directing a shoot, writing a script, or jumping in front of the camera.

What You'll Do

• Own the social media strategy end-to-end across Instagram, LinkedIn, X, YouTube, TikTok, and Facebook, for both the company and the CEO's personal brand
• Define brand, content pillars, and voice, and translate them into a consistent, scalable content calendar
• Lead creative direction for all content: concepts, scripts, shot lists, and visual style, including a company podcast
• Capture and produce on-site content (properties, behind-the-scenes, CEO moments) and direct others in doing the same
• Build out and manage a content workflow and, over time, a small creative team (videographers, editors, designers) as the brand scales
• Design or oversee graphics and visual assets that reflect a luxury brand aesthetic
• Track performance metrics, report on what's working, and continuously refine strategy based on data
• Work directly with the CEO and leadership team to shape how the company and its founder show up in the market

Here, you would own the social media function outright. Brand pillars, content strategy, scripts, the podcast, how the company shows up in the market - that's yours to define, working directly with the CEO.

What You Bring

• Proven experience leading social media strategy and content creation, ideally with experience managing freelancers, vendors, or a small creative team
• Strong strategic thinking paired with genuine hands-on creative skill (shooting, editing, graphic design)
• A sharp eye for visual storytelling, brand-building, and current platform trends
• Comfort being on camera and directing others on camera
• Experience building a personal brand for an executive or public figure is a strong plus
• Experience in real estate, finance, or luxury industries is a plus

What's In It For You

• Salary up to $150K, commensurate with experience, plus performance-based bonuses as the brand scales
• True creative and strategic ownership of a growing public brand; not just execution, but direction
• Direct partnership with the CEO and leadership team, with a seat at the table for major brand decisions
• Exposure to high-profile clients, deals, and events in the luxury real estate world
• A front-row seat to multi-million dollar properties, exclusive spaces, and a fast-growing personal brand
• Fast-paced, high-visibility work with a clear path to building and leading a creative team as the brand grows