Social Media Director

TPI Global Solutions; Atlanta (GA); Hybrid; USD 140,000 - 190,000; Full time

Job summary

TPI Global Solutions in Atlanta seeks a Director, Social & Community – North America to lead strategy and drive operations for owned social platforms and communities.

You will translate high-level goals into day-to-day actions, ensuring consumer engagement, brand love, advocacy and business impact across cross-functional teams.

Qualifications

• Bachelor’s degree in marketing, communications, digital media, or related field.
• 8+ years of experience in social media, digital marketing, or brand communications.
• Deep familiarity with leading platforms (Instagram, Facebook, X, TikTok, YouTube) and content creation.
• Strong knowledge of social governance, FTC/privacy rules, and crisis management.
• Proven expertise in social platforms, community management, influencer marketing, and analytics.

Responsibilities

• Lead social media transformation and community-building initiatives.
• Drive consumer engagement, brand storytelling, and culturally relevant content.
• Oversee social governance, brand safety, crisis management, and influencer/creator strategies.
• Collaborate with Creative, Brand, Media, and agency partners to integrate social into broader marketing campaigns.
• Establish KPIs, analyze performance, and optimize social initiatives to drive business impact.

Skills

Social media strategy

Community management

Influencer marketing

Crisis management

Education

Bachelor's degree

Job description

Job Location: Atlanta, GA/ Hybrid (2days Onsite, 3days Remote)

Project Duration: 12+ months with possible extension

Notes:

Prior experience with Food & Beverage company experience is highly Preferred

Role Purpose

The Director, Social & Community – North America, supports the strategic development and, critically, leads the operational execution of the NAOU social vision. In this role, you ensure that our owned social platforms and communities are activated in line with the community-first, consumer-centric strategy set by the Sr. Director. You will translate high-level social goals into day-to-day actions that drive consumer engagement, brand love, advocacy and business impact. By working closely with cross-functional partners, you enable personalized, culturally authentic, social experiences and help embed social as a seamless, influential part of broader marketing campaigns. This role also upholds strong governance and safety standards for social, focused on a set of brands.

We’re looking for an experienced social media leader to drive community engagement, brand advocacy, and social strategy across North America.

Key Responsibilities:

• Lead social media transformation and community-building initiatives.
• Drive consumer engagement, brand storytelling, and culturally relevant content.
• Oversee social governance, brand safety, crisis management, and influencer/creator strategies.
• Collaborate with Creative, Brand, Media, and agency partners to integrate social into broader marketing campaigns.
• Establish KPIs, analyze performance, and optimize social initiatives to drive business impact.

Key Qualifications:

• Bachelor’s degree in Marketing, Communications, Digital Media, or a related field.
• 8+ years of experience in social media, digital marketing, or brand communications.
• Deep familiarity with leading social platforms (e.g., Instagram, Facebook, Twitter/X, TikTok, YouTube, emerging platforms) and their best practices. Knowledge of content creation processes.
• Solid understanding of social governance, including content moderation standards, legal and compliance considerations (e.g., FTC guidelines for social, privacy), and crisis management protocols.
• Proven expertise in social platforms, community management, influencer marketing, and social analytics.