Social Media & Digital Content Manager

Key School; Annapolis (MD); On-site; USD 45,000 - 52,000; Part time

Job summary

Key School in Annapolis, MD seeks a Social Media & Digital Content Manager to elevate the school's story across our digital platforms. This hands-on role combines photography, video, writing, and strategic content planning to engage current families, alumni, and prospective students.

You will manage social channels, create compelling content, collaborate with Communications, Admissions, and Athletics, and help shape a cohesive brand voice while staying organized and deadline-driven.

Qualifications

• 2–3 years of professional experience in social media, digital content creation, marketing, or related field.
• Portfolio of photography and videography work required.
• Strong video editing skills and experience with short-form, social-first content.
• Experience managing organizational or brand social media accounts.
• Strong writing, editing, and storytelling abilities.
• Knowledge of major social platforms, trends, and best practices.
• Experience with Adobe Creative Suite, Canva, CapCut or similar tools.

Responsibilities

• Manage Key School’s social media channels, including strategy, content planning, scheduling, posting, and engagement.
• Capture and create compelling photography, video, Reels, and other social-first content.
• Identify and develop authentic stories supporting School priorities, collaborating with Communications, Admission, Advancement, and Athletics.
• Write engaging social copy reflecting Key’s voice, visual identity, and brand.
• Stay current on social media trends and use analytics to improve engagement and reach.
• Support digital advertising, website content, and other communications projects as needed.
• Maintain an organized library of photo and video assets; provide occasional evening and weekend event coverage.

Skills

Social media management

Photography

Videography

Video editing

Content strategy

Writing & storytelling

Platform knowledge

Adobe Creative Suite

Education

Associate degree (2-year)

Tools

Adobe Creative Suite

Canva

CapCut

Job description

Job Location: Legal Address - Annapolis, MD, Position Type: Full Time, Education Level: 2 Year Degree, Salary Range: $45000.00 - $52000.00Salary, Job Shift: Any, Job Category: Marketing, Part-Time (.75 FTE), 12 months, Staff-Exempt

Key School is seeking a highly motivated, creative, and experienced Social Media & Digital Content Manager to bring the Key experience to life across our digital platforms. This is a hands-on role for a strong visual storyteller who can capture authentic moments, create compelling photo and video content, and turn what is happening across campus into engaging stories that connect with current and prospective families, alums, and the broader community.

Responsibilities

• Manage Key School’s social media channels, including strategy, content planning, scheduling, posting, and engagement.
• Capture and create compelling photography, video, Reels, and other social-first content that showcases Key’s students, faculty, academics, athletics, arts, traditions, and campus life.
• Identify and develop authentic stories that support School priorities, working closely with Communications, Admission, Advancement, and Athletics.
• Write engaging social copy and ensure content consistently reflects Key’s voice, visual identity, and brand.
• Stay current on social media trends and use analytics to strengthen engagement, reach, and overall performance.
• Support digital advertising, website content, and other communications projects as needed.
• Maintain an organized library of photo and video assets and provide occasional evening and weekend event coverage.

Qualifications

• 2–3 years of professional experience in social media, digital content creation, marketing, communications, or a related field.
• Demonstrated strength in photography and videography, with a portfolio of work required.
• Strong video editing skills and experience creating short-form, social-first content.
• Experience managing organizational or brand social media accounts.
• Strong writing, editing, and storytelling skills.
• Knowledge of major social platforms, current trends, and social media best practices.
• Experience with Adobe Creative Suite, Canva, CapCut, or similar creative tools.
• Highly organized, proactive, collaborative, and able to manage multiple priorities.
• Experience in a school, nonprofit, or mission-driven organization is a plus.

Compensation/Benefits

Key School offers competitive salaries and a comprehensive benefits package including health, dental and vision insurance, a generous 403(b) Plan, Paid Time Off and much more.

The salary range for this position is $45,000-$52,000 and is based upon several factors that include, but not limited to the candidate’s years of work experience, education and skills.

Physical Requirements

The demands described here represent those that an employee must meet to perform the essential functions of this job successfully. Reasonable accommodation may be provided to enable individuals with disability to perform essential functions.

Daily desk work, including significant amounts of computer and telephone use. Ability to move throughout campus during events and lift or transport event materials up to 25 pounds. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions of the position.

About the School

Founded in 1958 by professors from St. John's College, Key School engages children from 2.5 years of age through grade 12 in a progressive, coeducational, college-preparatory program on its picturesque 15-acre campus 4 miles from downtown Annapolis.

Key School is a dynamic, tight-knit community deeply committed to ensuring students are supported and challenged to excel educationally and personally and be confident, courageous, critical thinkers prepared to engage with the world. Our Community is as diverse as it is warm and welcoming.

Commitment to Diversity, Equity, Inclusion and Belonging

All employees should possess experience in creating inclusive school settings and who are culturally responsive. All employees should foster a commitment to educational equity and justice. We learn and grow both as individuals and as a school community when students and adults of diverse backgrounds, abilities and identities develop an understanding of and respect for our commonalities and differences. Together, we have created a community that reflects diversity across a broad spectrum and will help fulfill Key’s promise to prepare our students for the challenges and responsibilities they will assume in an increasingly connected yet diverse and pluralistic world.

The diverse student body is 39% students of color, and 32% of our students receive financial aid to create a socioeconomically diverse community.