Analyst

We Are Social Deutschland GmbH; New York, Northern (NY, KY); Hybrid; USD 70,000 - 110,000; Full time

Benefits offered by this job

Passport program

Global offices

Social impact initiatives

Job summary

We Are Social Deutschland GmbH in New York seeks a data-driven Analyst to translate social data into actionable insights and guide client strategies.

You will monitor performance, develop KPIs, and incorporate AI to enhance analysis and visualization, while collaborating with teams to drive campaigns and stay ahead of trends. The role values curiosity, fast iteration, and storytelling to turn metrics into compelling recommendations for brands across categories.

Qualifications

• Bachelor's degree in Marketing, Communications, Statistics or related field.
• Up to 3 years of experience in social media analytics.
• Proficiency with social media analytics tools and platforms.

Responsibilities

• Monitor and analyze social media performance to identify trends and optimization opportunities.
• Develop measurement frameworks with KPIs and success metrics.
• Incorporate AI to support data analysis, visualization, and insights mining.
• Create reports and presentations that clearly communicate insights to clients.
• Stay current with social media trends, algorithms, and best practices.
• Collaborate with cross-functional teams to embed insights into marketing strategies.
• Interpret complex data sets to inform business decisions.
• Identify patterns and opportunities to drive brand growth.
• Produce detailed reports and visualizations for stakeholders.
• Connect cultural references to uncover non-obvious opportunities.

Skills

Analytical thinking

Data storytelling

Communication skills

Presentation skills

Collaborative

Education

Bachelor's degree in Marketing/Communications/Statistics

Tools

Brandwatch

Sprinklr

Hootsuite

Google Analytics

Job description

We Are Social is looking for a data-driven Analyst who has their finger on the pulse of social trends. You will leverage analytics to inform strategies, identify emerging opportunities, and guide clients in making data-backed decisions. You should be passionate about social media and excel at translating data into actionable insights.

WE ARE

A creative agency powered by social connections. That means we thrive on what’s trending and creating campaigns that get people buzzing. We call it “Ideas Worth Talking About,” and we’re proud to have played a part in some of the most culturally relevant campaigns of the decade for brands like Adidas, Cadillac, Visa and more.

WHY YOU’LL LOVE IT HERE

• We like to laugh, we live for celeb gossip
• Our passport program lets you explore and work from one of our 16 other offices worldwide, including Paris, Singapore, Madrid, Dubai, London and more!
• You best believe we know how to celebrate our wins. And our losses (it’s how we learn).
• From carbon offsets to community kitchens, we’re passionate about making a difference.

YOU ARE

• A person who thrives in a fast-paced environment, responding quickly and proactively
• Not interested in just following trends – you want to create them
• A self-starter, who’ll take ideas from concept to execution, navigating feedback like a pro

Traditional agency experience is not required, but it’s a plus. What matters is your deep understanding of what resonates with social audiences. This role is energetic, innovative and forward-thinking. Alongside engaging with communities, you’ll guide brands by staying ahead of social trends and cultural moments. In return, you’ll join a global agency dedicated to generating buzzworthy ideas for some of the world’s leading brands.

WHAT YOU’LL DO

• Monitor and analyze social media performance, using data to identify trends, patterns, and areas for optimization
• Develop and implement measurement frameworks for social media campaigns, defining KPIs and success metrics
• Incorporate artificial intelligence in support of core functions, data analysis and visualization, research and insights mining
• Create insightful reports and presentations that clearly communicate social media performance and insights to clients
• Stay up-to-date on social media trends, algorithms, and best practices
• Collaborate with cross-functional teams to integrate social media insights into broader marketing strategies
• Interpret complex data sets to inform business decisions
• Identify patterns and trends, and generate actionable insights to optimize marketing and advertising strategies
• Create detailed reports and visualizations that communicate key findings to stakeholders
• Connect diverse cultural references to uncover “intelligence” that highlights meaningful, non-obvious opportunities for brand growth

Requirements

• Up to 3 years of experience in social media analytics
• Bachelor’s degree in Marketing, Communications, Statistics, or a related field
• Strong proficiency in social media analytics tools (e.g., Brandwatch, Sprinklr, Hootsuite, Google Analytics)
• Expertise in social media platforms (Facebook, Instagram, Twitter, YouTube, TikTok, etc.)
• Excellent analytical and problem-solving skills with the ability to translate data into actionable insights
• Strong communication and presentation skills with the ability to explain technical concepts to non-technical audiences
• A strong command of data analytics and content performance metrics
• Excellent problem-solving skills and be able to translate data into clear, actionable insights
• Effective communication and collaboration skills

At We Are Social, we celebrate diverse perspectives and experiences. We welcome unique voices and talents, especially those not traditionally embraced by advertising. Discover more about our culture and our work .

We Are Social is an equal opportunity employer, committed to providing employment opportunities regardless of race, religious creed, color, national origin, ancestry, physical disability, mental disability, medical condition, genetic information, marital status, sex, gender, gender identity, gender expression, pregnancy, childbirth and breastfeeding, age, sexual orientation, military or veteran status, or any other protected classification, in accordance with applicable federal, state, and local laws. For California applicants, you may view We Are Social’s Privacy Notice for California Employees and Job Applicants at https://wearesocial.com/us/wp-content/uploads/sites/3/2023/07/CA-Employee-and-Job-Applicant-CPRA-Notice.pdf