Social Media Customer Care Specialist

campingworld; Illinois; Hybrid; USD 25,000 - 30,000; Full time

Benefits offered by this job

Paid Time Off

401(k)

Employee Assistance Program

Good Sam Roadside Assistance

Discounts

Job summary

Camping World is hiring a Social Media Specialist to celebrate the RV lifestyle and engage with our community across all platforms. You will own conversations from start to finish and adapt voice per platform, ensuring timely, authentic interactions.

The role requires genuine brand representation, flexibility for evenings/weekends, and independence within the Community Experience team.

Qualifications

• Strong copywriting across platforms with personality and tone.
• Fluent on Instagram, Facebook, X, TikTok, Threads, Reddit, LinkedIn.
• Able to read situations and respond without a script.

Responsibilities

• Own each customer interaction, ensuring every person feels heard and valued.
• Respond to comments, questions, and DMs across all brand platforms in a timely and on-brand way.
• Proactively engage with followers and conversations to strengthen brand relationships.

Skills

Copywriting

Social media fluency

Critical thinking

Organizational skills

Work authorization

Platform knowledge

Education

High school diploma or equivalent

Tools

Sprout Social

Salesforce

Job description

Job Summary

Camping World's customers aren't just shoppers. They are a community of people who are passionate about the RV lifestyle, the outdoors, and the experiences that come with both. As a Social Media Specialist, you will be the person who shows up for that community every day across every platform where they gather. We are not looking for someone to manage a queue. We are looking for someone who genuinely wants to represent this brand and the people behind it.

Social media is 24/7, and so is our community. The right person for this role understands that and is comfortable with the flexibility that comes with it, including occasional evening or weekend availability as needed.

You will be part of our Community Experience team, working closely with our Social Media Community Manager, but operating independently and owning your work from start to finish.

Responsibilities

• Own each customer interaction, ensuring every person who reaches out feels heard, helped, and valued.
• Respond to comments, questions, and direct messages across all brand social platforms in a timely, accurate, and on‑brand way.
• Proactively engage with followers, community members, and relevant conversations to strengthen brand relationships and keep conversations going.
• Participate authentically in the spaces where our audience already gathers, including Facebook, Reddit, and beyond.
• Write in a way that reflects the Camping World brand voice while adapting naturally to each platform's tone and culture.
• Resolve issues with empathy, turning challenging interactions into positive experiences wherever possible.
• Escalate when needed and follow through until the issue is resolved.
• Monitor brand mentions and social conversations to identify engagement opportunities and surface anything that needs attention.

Requirements

• Strong copywriting skills with the ability to write with clarity, personality, and tonal awareness across platforms.
• A genuine passion for social media. You are fluent on Instagram, Facebook, X, TikTok, Threads, Reddit, and LinkedIn, and understand the culture and expectations of each platform.
• Critical thinking and sound judgment. You can read a situation and determine the right response without a script for every scenario.
• The ability to engage proactively and reactively, shifting naturally between initiating and resolving conversations.
• Strong organizational skills and the ability to manage multiple conversations across multiple platforms independently.
• High school diploma or equivalent required.
• Must be authorized to work in the United States.

Preferred Qualifications

• A passion for the RV lifestyle, camping, or the outdoors.
• RV industry or product knowledge is a plus.
• Prior experience in customer service, community management, or social media in any context, professional or otherwise.
• Familiarity with Salesforce or another CRM platform.
• Experience with Sprout Social or a comparable social media management tool.

General Compensation Disclosure

The pay range for this role considers several factors in making compensation decisions including but not limited to skill sets; experience and training; licensure and certifications; and other business and organizational needs. At Camping World, it is not typical for an individual to be hired at or near the top of the range for their role and compensation decisions are dependent on the factors stated. A reasonable estimate of the current range is listed below.

Pay Range:

$18.45-$22.14 Hourly

In addition to competitive pay, we offer Paid Time Off, 401(k), an Employee Assistance Program, Good Sam Roadside Assistance, discounts, paid parental leave (if eligibility is met), Tuition Reimbursement (if eligibility is met), and on the job training opportunities. Full‑time associates are offered a comprehensive benefit package including medical, dental, vision and more! Part‑time associates are offered access to dental & vision coverage! For more information please visit: www.mycampingworldbenefits.com

We are an equal employment opportunity employer. The Company's policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identity, religion, national origin, age (40 and over), disability, veteran or uniformed service‑member status, genetic information, or any other basis protected by applicable federal, state, or local laws.