Social Media Coordinator

Doctor Keloid Scar and Cosmetic Center; New York (NY); On-site; USD 70,000 - 120,000; Full time

Job summary

Doctor Keloid Scar and Cosmetic Center seeks a creative Social Media Manager to oversee three brands across major platforms, including medical content and nonprofit storytelling. You will tailor tone, manage content calendars, and ensure compliant, engaging content while growing audiences.

Responsibilities include filming live procedures, coordinating schedules with medical staff, editing educational videos, and driving patient engagement and conversions for Dr.

Qualifications

• 2–5+ years of social media management experience.
• Experience capturing live content, including medical or procedure-based filming preferred.
• Strong understanding of Instagram, TikTok, YouTube, and Facebook algorithms.
• Experience with video editing and content creation tools (CapCut, Adobe Suite, etc.)
• Ability to manage multiple brands with different voices.

Responsibilities

• Develop and execute monthly content calendars for all three brands.
• Tailor messaging and content style to each brand’s audience and goals; identify trends and opportunities.
• Content creation, including clinical and live procedures.
• Capture and record live procedures, including surgeries, in a professional and compliant manner.
• Coordinate filming schedules with medical staff and patients.
• Edit and produce educational, engaging, and compliant video content from surgical footage.
• Ensure proper patient consent and adherence to privacy regulations for all recorded content.
• Create behind-the-scenes, educational, and storytelling content from real patient experiences.
• Manage daily posting across platforms (Instagram, TikTok, YouTube, Facebook, etc.).
• Optimize posting schedules based on analytics and engagement; maintain consistency in branding, tone, and messaging.
• Build patient relationships and community engagement; monitor interactions across accounts.

Skills

Social media management

Live content capture

Video editing

HIPAA compliant content

Tools

CapCut

Adobe Suite

Hootsuite

Sprout Social

Later

Job description

Location: Midtown NYC Office (Onsite Only)

Overview:

We are seeking a creative and strategic Social Media Manager to oversee and grow three distinct brands across all major platforms: a medical business, a lifestyle brand, and a nonprofit organization. This role requires someone who can adapt tone, messaging, and content strategy while maintaining consistency, engagement, and brand identity across each account.

Brands Managed:

Dr. Keloid (Medical / Business)Suit & Scrubs – Dr. Jones (Lifestyle / Personal Brand)Operation Keloid (Nonprofit / Awareness & Community)

Key Responsibilities:

• Develop and execute monthly content calendars for all three brands
• Tailor messaging and content style to each brand’s audience and goalsIdentify trends, content opportunities, and platform updates
• Content Creation, Including Clinical & Live Procedures
• Capture and record live procedures, including surgeries, in a professional and compliant manner
• Coordinate filming schedules with medical staff and patients
• Edit and produce educational, engaging, and compliant video content from surgical footage
• Ensure proper patient consent and adherence to privacy regulations for all recorded content
• Create behind-the-scenes, educational, and storytelling content from real patient experiences

Platform Management:

• Manage daily posting across platforms (Instagram, TikTok, YouTube, Facebook, etc.)
• Optimize posting schedules based on analytics and engagementMaintain consistency in branding, tone, and messaging
• Patient Relationship Building & Community Engagement
• Build and maintain relationships with patients featured in content
• Communicate with patients before and after procedures for storytelling opportunities
• Ensure patients feel comfortable, respected, and accurately represented
• Monitor comments, messages, and inquiries across all accounts
• Engage with followers, respond to DMs, and foster community growth

Analytics & Reporting:

• Track performance metrics (engagement, reach, conversions, growth)
• Provide weekly/monthly reports with insights and recommendations
• Adjust strategies based on data and performance trends

Campaigns & Promotions:

• Plan and execute campaigns for launches, events, and awareness initiatives
• Support marketing efforts for patient acquisition (Dr. Keloid)
• Drive storytelling and mission awareness for nonprofit initiatives

Brand Differentiation:

• Educational/medical authority (Dr. Keloid)
• Personal/lifestyle storytelling (Suit & Scrubs)
• Mission-driven, community-focused content (Operation Keloid)

Qualifications:

• 2–5+ years of social media management experience
• Experience capturing live content, including medical or procedure-based filming preferred
• Strong understanding of Instagram, TikTok, YouTube, and Facebook algorithms.
• Experience with video editing and content creation tools (CapCut, Adobe Suite, etc.)
• Ability to manage multiple brands with different voices.
• Strong writing, communication, and organizational skillsPreferred Skills:
• Knowledge of HIPAA-compliant content practices.
• Experience working in a medical, surgical, or clinical setting.
• Experience managing sensitive or patient-based content.
• Familiarity with scheduling and analytics tools (Hootsuite, Sprout, Later, etc.)

Success Metrics:

• Growth in followers and engagement across all brands
• Increased patient inquiries and conversions (Dr. Keloid)Strong patient satisfaction and willingness to participate in contentGrowth in personal brand visibility (Suit & Scrubs)
• Increased awareness, donations, and community engagement (Operation Keloid)