Social Media Coordinator

PLUGplay; Los Angeles (CA); On-site; USD 34,000 - 48,000; Full time

Benefits offered by this job

Medical, dental, and vision benefits

401(k) with company matching

Product discounts and exclusive merch

Access to industry events

Creative, fast-paced work environment

Job summary

PLUGPLAY, based in Los Angeles, is seeking a Brand Social Media Coordinator to own and grow our national brand presence across social platforms. This full-time, in-office role requires a highly organized, creative, and strategic storyteller.

You will manage channels like Instagram, X, TikTok, Discord and YouTube, develop content calendars, collaborate with the creative team, engage our community and influencers, and drive growth while keeping cannabis culture at the forefront.

Qualifications

• 2+ years of experience in social media management, digital marketing, or content creation.
• Based in Los Angeles, in-office five days a week.
• Strong writing and brand voice with ability to craft engaging captions.

Responsibilities

• Develop, schedule, and publish engaging, on-brand content across Instagram, X, TikTok, Discord, Reddit, YouTube and more.
• Collaborate with the creative team to produce high-quality graphics and videos for each platform.
• Monitor trends and engage with communities to grow followers and drive engagement.
• Identify and collaborate with influencers and brand ambassadors to expand national reach.

Skills

Social media management

Content creation

Influencer partnerships

Campaign analysis

Trend awareness

Copywriting

Project planning

Platform analytics

Education

Bachelor's degree in Marketing/Communications

Tools

Meta Business Suite

Metricool

Sprout Social

Job description

PLUGPLAY combines cutting-edge technology with a commitment to quality, delivering a smooth and reliablevaping experience across the country. Our sleek device and proprietary pods, DNA and EXOTICS, are designed forboth newcomers and seasoned enthusiasts.

With a growing network of partners and retailers from the West Coast to the East Coast and everywhere in

between, PLUGPLAY has earned its place as one of the most trusted names in cannabis. Our consistent

innovation, national expansion, and loyal community continue to drive us forward.

Powered by our proprietary battery system and clean, high-performing oil, every product is engineered to meet andexceed industry standards. We are here to redefine the cannabis experience through innovation, connection, and responsible consumption,creating trust at every step. Join the PLUGPLAY community and discover quality you can rely on.

Role Description

PLUGPLAY is seeking a Brand Social Media Coordinator to own and grow our national brand presence acrosssocial platforms. This is a full-time, in-office position based in Los Angeles that requires someone who is highlyorganized, experienced, creative, strategic, and a passion for digital storytelling - able to balance day-to-daycontent execution with a bigger-picture view of how the brand shows up online.

This role manages the PLUGPLAY brand's national social channels and is responsible for shaping our onlinepresence, creating engaging content, managing campaigns, growing our digital audience, and building relationshipswith our community and influencers. Current core platforms include Instagram, Twitter (X), TikTok, Discord,Reddit, Hoo.be, and YouTube - with the expectation that the platform footprint will continue to grow, and theCoordinator will help identify and lead expansion into new and emerging channels.

This role is ideal for someone who thrives in a fast-paced, innovative environment; brings a proven track record insocial media coordination; and understands cannabis culture, social media trends, and digital marketing strategy.

Responsibilities

Content Creation & Social Media Management

• Develop, schedule, and publish engaging, on-brand content across the brand's channels - currently Instagram, Twitter (X), TikTok, Discord, Reddit, Hoo.be, and YouTube - with an eye toward emerging platforms as the brand's footprint grows.
• Work closely with the creative team to produce high-quality graphics, videos, reels, and interactive mediatailored to each platform.
• Monitor and leverage trending content, memes, and cultural moments to create timely and viral-worthy posts.
• Lead user-generated content (UGC) strategies to enhance brand authenticity nationwide.

Community Engagement & Growth

• Actively engage with followers, responding to direct messages, comments, and brand mentions in a timely,brand-appropriate manner.
• Monitor discussions on Discord and Reddit, engaging with the community and moderating conversations.
• Identify and collaborate with influencers, brand ambassadors, and content creators to expand national reach and engagement.
• Track and analyze performance metrics across all brand platforms, providing actionable insights.
• Prepare and present quarterly metric decks that analyze social media performance, engagement trends, andcontent effectiveness.
• Own the development of content calendars, campaign rollouts, and activations to align with national
• Research industry trends, audience demographics, competitor strategies, and new platform opportunities tooptimize engagement and growth.

Event Coverage & Live Social Content

• Capture real-time content at brand activations, festivals, pop-ups, and in-store events across markets to share on brand channels (may require travel).
• Work with the photo and video team to ensure high-quality event coverage including, but not limited to, shortlists and storyboards.
• Utilize Instagram Live, TikTok Live, and YouTube Shorts to engage audiences during events.

Qualifications

• Must be based in Los Angeles, CA, and able to work in-office five days a week.
• 2+ years of experience in social media management, digital marketing, or content creation, ideally managinga brand's national or multi-market presence.
• Highly organized, with strong project and calendar management skills across multiple platforms and Demonstrated strategic thinking - able to connect day-to-day content decisions to broader brand and marketing goals, not just execute a calendar.
• Strong creative instincts, with a track record of producing on-brand, trend-aware content that performs.
• Strong understanding of Instagram, Twitter (X), TikTok, Discord, Reddit, and YouTube algorithms, trends, andbest practices, with the curiosity to evaluate and adopt new platforms as they emerge.
• Experience in social media content creation, including short-form video editing (TikTok/Reels), static graphics, and engaging copywriting.
• Familiarity with content scheduling and analytics tools (Meta Business Suite, Metricool, Sprout Social, etc.).
• Ability to track performance and compile quarterly social media metric decks with insights and recommendations.
• Proficiency in Microsoft Outlook, Asana, and other organizational tools.
• Ability to multitask, prioritize deadlines, and work independently in a fast-paced environment.
• Strong writing and communication skills, with the ability to craft engaging captions and brand messaging.
• A self-starter with excellent organizational skills and attention to detail.
• Passion for cannabis culture, streetwear, music, and pop culture trends is a plus.
• Bachelor’s degree in Marketing, Communications, or a related field.

Preferred Skills

• Experience with video editing tools (CapCut, Adobe Premiere, Final Cut Pro).
• Familiarity with graphic design tools (Canva, Photoshop, Illustrator).
• Prior experience in influencer marketing and brand collaborations.
• Experience managing social presence for a brand operating across multiple regions or markets.
• Medical, dental, and vision benefits.
• 401(k) with company matching.
• Product discounts and exclusive merch.
• Access to industry events, festivals, and activations.
• Creative, fast-paced, and fun work environment

Compensation: $25.00 - $35.00/ hour

We are an Equal Opportunity Employer. We are committed to creating an inclusive environment for all employees and applicants. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, disability, protected veteran status, or any other characteristic protected by applicable federal, state, or local law.