Sr. Social Media Manager

Plug; Los Angeles (CA); On-site; USD 120,000 - 140,000; Full time

Benefits offered by this job

Health insurance

401(k) plan

Daily lunch stipend

Equity

Unlimited PTO

Fully stocked kitchen

Dog-friendly office

30-day remote work flexibility

Growth opportunities

Job summary

Plug is hiring a Sr. Social Media Manager to own our social presence end to end across the brand channels and the founder’s personal voice.

This senior, hands-on role requires you to shoot, direct, edit, write, and post content from day one, with room to grow a team as the function scales. You’ll manage Instagram, TikTok, YouTube, X, and LinkedIn, develop content strategies, and engage with EV and auto culture conversations to raise Plug’s visibility.

Qualifications

• Senior-level social media experience with end-to-end ownership
• Strong writing voice and creative instincts
• Comfort directing a founder on camera and in content
• Ability to shoot and edit content on mobile and camera
• Experience managing online community engagement and interpreting performance data

Responsibilities

• Own the full content calendar and strategy across Plug brand channels
• Develop recurring themes and narratives within the brand framework
• Create short-form video (Reels, TikTok) and long-form YouTube content
• Write copy across formats and platforms
• Shoot and direct the founder regularly, with room to delegate later
• Edit content end-to-end and hand rough cuts to editors when needed
• Manage Instagram, TikTok, YouTube, X, and LinkedIn for the brand
• Engage in EV/auto culture conversations to raise visibility

Skills

Social media strategy

Video editing

Copywriting

Content planning

Social platform management

Tools

Camera operation

Social analytics

Job description

Job Title: Sr. Social Media Manager

Team: Marketing

Location: Onsite - Sawtelle (Between Santa Monica & West LA)

Employment Type: Fulltime, Salary, Exempt

Reports To: Sr. Director Marketing Operations

About Plug

Plug is an automotive fintech startup building the marketplace for electric vehicles. Consumers, dealers, and commercial partners trade in, sell, and auction used EVs through a platform built exclusively for electric, with nothing adapted from legacy automotive.

Consumers can get an instant cash offer in minutes, backed by data‑driven pricing, battery state‑of‑health analysis, with pickup, payment, and title transfer handled end‑to‑end. Franchise and independent dealers across the United States bid in real time on inventory sourced directly from these consumers, dealers, and commercial partners. The result is a single platform that gives sellers a fast, fair exit and gives dealers a dedicated channel for sourcing used EV inventory.

Founded in 2023 and led by former Tesla executives, Plug has facilitated $100M in EV sales since launch and is backed by a $20M Series A from Lightspeed Venture Partners. We're building the most AI‑native startup team in Los Angeles, full of operators, engineers, and ML researchers laying the transaction rails for the used EV market's exponential growth.

Why Plug

• You’ll own a piece of the biggest infrastructure opportunity in automotive.
• You’ll work on a platform built exclusively for EVs, with nothing adapted from legacy automotive.
• You’ll be part of an AI‑native company. We’re rethinking how work gets done at a fundamental level.
• You’ll work directly with operators who have scaled multi‑billion dollar businesses in automotive, EV, and marketplaces.
• You’ll have real ownership, high autonomy, and a direct line to company outcomes.

The Opportunity

Plug is hiring a Sr. Social Media Manager to own our social presence end to end - across both Plug’s brand channels and the personal founder voice of our CEO, Jimmy Douglas. These are two distinct voices with two distinct purposes, and part of this role is understanding how they differ and how they work together so each strengthens the other.

This is a senior, hands‑on role. You’ll be shooting, directing, editing, writing, and posting yourself from day one, with real room to build and lead a team as the function grows.

What You’ll Do

• Own the full content calendar and strategy across both the Plug brand
• Identify and develop recurring themes and narrative territories for our content, building on our existing brand framework and finding new ground within it
• Create short‑form video (Reels, TikTok), static posts, stories, and longer‑form YouTube content such as day‑in‑the‑life pieces
• Write copy across all formats and platforms
• Shoot and direct Jimmy regularly, in person, including on short notice for spontaneous content moments, in addition to planned brand content at Plug HQ
• Edit content yourself end to end, with the option to hand rough cuts to an editor when that’s the better use of time
• Manage Instagram, TikTok, YouTube, X, and LinkedIn for the Plug brand
• Proactively engage elsewhere online - in EV and auto industry conversations and relevant culture and trend moments - to raise Plug’s visibility beyond our own channels

What You’ll Bring

• Senior‑level social media experience, able to run point solo from concept through shoot, edit, and post, without needing a team around you to get started
• Strong creative instincts and a natural, engaging writing voice
• Comfort directing a confident, camera‑savvy founder
• Skill shooting and editing content on both mobile and camera
• Experience managing online community engagement and interpreting social performance data
• A plus, though not required: experience working directly with a founder, or at a marketplace company. Automotive experience is not required

Compensation And Benefits

Annual salary: P4 $120,000 - $140,000

Salary ranges reflect independent, third‑party benchmarking against national compensation data. Where an individual’s actual offer falls within that range depends on a combination of factors, including relevant experience, specialized skills, training and qualifications, current business needs, and prevailing market conditions. Ranges are reviewed periodically and may be adjusted to reflect changing market conditions.

Benefits & Perks:

• Health, Vision, and Dental insurance
• 401(k) plan
• Daily lunch stipend
• Equity (based on role and performance)
• Unlimited PTO
• Fully stocked kitchen
• Dog‑friendly office
• 30‑day remote work from anywhere policy
• Ongoing opportunities for growth and development

This full‑time position is based in Sawtelle (between Santa Monica and West Los Angeles) and is an in‑person role. We welcome candidates from all locations to apply, provided they are willing to relocate for the role. Relocation assistance will not be provided for successful candidates. Sponsorship not available at this time.

Acknowledgments

Plug is an equal opportunity employer. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. We believe diverse teams build better products - full stop.