Social Media Coordinator

AC Grand Rapids; Grand Rapids (MI); On-site; USD 42,000 - 64,000; Full time

Job summary

AC Grand Rapids is launching MLS NEXT Pro in 2027 and seeks a Coordinator, Social Media to shape the club’s digital voice and storytelling.

You will publish content across Instagram, X, Facebook, TikTok, YouTube, and LinkedIn, support real-time coverage during matches and events, and collaborate with the marketing and creative teams to engage fans across West Michigan and beyond.

Qualifications

• Bachelor’s degree in marketing, communications, digital media, journalism, or related field.
• 1–3 years of experience in social media, content creation, or digital marketing.
• Strong understanding of social platforms, trends, and best practices.
• Experience creating content for Instagram, TikTok, X, YouTube, and others.
• Basic photography and video editing skills.
• Familiarity with Canva, Adobe CS, CapCut or similar tools.
• Proficient in MS Word, Excel, PowerPoint, and Outlook.
• Willing to work flexible hours including nights, weekends, holidays, and match days.
• Willing to travel when necessary.

Responsibilities

• Publish and manage content across Instagram, X, Facebook, TikTok, YouTube, and more.
• Support real-time social coverage during matches and events.
• Capture and edit social‑first photos, videos, reels, and stories.
• Maintain content calendar and publishing schedule.
• Monitor trends and platform updates to keep content fresh.
• Engage with fans in a timely, brand-appropriate manner.
• Assist in analyzing social media performance and reporting.
• Support campaigns, ticketing initiatives, partnerships, and merch launches.
• Collaborate with marketing, communications, partnerships, and ticketing teams.
• Assist with influencer, creator, and community collaborations.

Skills

Social media strategy

Content creation

Real-time coverage

Video/photo editing

Engagement & community

Education

Bachelor’s degree in marketing, communications, digital media, journalism, or related field

Tools

Canva

Adobe Creative Suite

CapCut

MS Word

Excel

PowerPoint

Outlook

Job description

AC Grand Rapids is an MLS NEXT Pro expansion club set to launch in 2027. As a new pillar in the West Michigan sports landscape, the club is committed to building a best-in-class sporting and entertainment organization that reflects the pride, passion, and values of the Grand Rapids community. We are building an innovative and community-driven club that wins on and off the pitch.

Position Summary

The Coordinator, Social Media will play a foundational role in managing and publishing content across all of the club’s social media platforms while helping to shape the digital voice and storytelling of AC Grand Rapids. This role supports real-time social coverage during matches, training sessions, community events, and club activations, contributing to a vibrant digital presence that connects the club to fans across West Michigan and beyond.

Primary Responsibilities

• Assist in managing and publishing content across all club social media platforms, including Instagram, X, Facebook, TikTok, YouTube, LinkedIn, and emerging platforms.
• Support real-time social coverage during matches, training sessions, community events, and club activations.
• Capture and create social-first content, including photos, videos, reels, stories, graphics, and short-form edits.
• Help maintain the club’s content calendar and publishing schedule.
• Monitor social trends, cultural moments, and platform updates to help keep content fresh and relevant.
• Engage with fans and community members across platforms in a timely and brand-appropriate manner.
• Assist in tracking and reporting social media analytics and performance metrics.
• Support marketing campaigns, ticketing initiatives, partnership activations, merchandise launches, and community storytelling efforts.
• Collaborate closely with the creative and communications teams to align visuals, messaging, and campaign execution.
• Help maintain consistency in the club’s tone, voice, and brand across all digital channels.
• Assist with influencer, creator, and community collaborations as needed.
• Work in unison with marketing, communications, partnerships, ticketing, and community teams to implement department goals.
• Maintain an up-to-date awareness of MLS, MLS NEXT Pro, and sports trends, statistics, strategies, and activities.
• Assist with the development, coordination, and implementation of game day activities as needed.
• Provide the highest standards of customer service and professionalism in all fan-facing digital interactions.
• Perform other duties as required.

Minimum Qualifications

• Bachelor’s degree in marketing, communications, digital media, journalism, or a related field, or equivalent professional experience.
• At least 1–3 years of experience in social media, content creation, digital marketing, sports, entertainment, or related fields. Internship, freelance, collegiate athletics, or creator experience encouraged.
• Strong understanding of social media platforms, trends, and best practices.
• Experience creating content for Instagram, TikTok, X, YouTube, and other social platforms.
• Basic photography, video capture, and editing skills.
• Familiarity with Canva, Adobe Creative Suite, CapCut, or similar content tools.
• Must be proficient in MS Word, Excel, PowerPoint, and Outlook.
• Must be willing to work flexible hours, including nights, weekends, holidays, and match days.
• Must be willing to travel when necessary.
• Must pass pre-employment screens.

Preferred Qualifications

• Prior experience in a professional or collegiate sports digital or social media environment.
• Experience playing or knowledge of the professional soccer landscape.

Essential Functions

• Develop and maintain courteous, effective, and professional working relationships with employees at all levels of the organization as well as with partners, fans, creators, and their contacts.
• Must be able to follow company policies and procedures.
• Must maintain appropriate levels of confidentiality concerning partner and club matters.
• Must be punctual and timely in meeting all requirements of performance, including but not limited to attendance standards, work deadlines, and all scheduled meetings.
• Must adapt, with minimal or no advance notice, to changes in how business is conducted and work is accomplished.
• Always meet or exceed the club standards of professionalism.
• Strong writing, communication, and organizational skills.
• Dynamic interpersonal skills and approachable personality.
• Ability to work in a fast-paced, collaborative environment and manage multiple priorities simultaneously.
• Passion for sports, soccer, storytelling, and community engagement.
• Works well under pressure while maintaining a positive attitude.
• Must be a reliable team player who thrives in a collaborative environment.
• Ability to make sound decisions and exercise independent judgement and discretion with integrity and accountability, while working in a fast-paced, high-demand, and sometimes strenuous environment.
• Must be able to multi-task while managing time successfully.