Social Media Content Specialist: Short-Form Video & Trends

TP-Link Systems Inc.

Irvine (CA)

On-site

USD 74,000 - 100,000

Full time

35 hours ago

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Benefits offered by this job

Medical, dental, vision insurance

401k

PTO (4+ weeks)

Pay raises biannually

Wellness benefits & gym membership

Team events

Job summary

TP-Link Systems Inc. in Irvine, CA is seeking a creative Social Media Content Specialist to grow brand presence across Instagram, Facebook, and YouTube Shorts. This role will plan, publish daily content, manage calendars, and produce engaging short-form videos, collaborating with designers and influencers to drive reach and engagement.

The ideal candidate has hands-on video skills, deep platform knowledge, and a data-driven mindset to optimize impressions and business results.

Qualifications

Bachelor's degree required.
3+ years hands-on experience managing brand social media channels.
Proven ability to shoot, edit, and produce short-form video content using mobile tools.
Deep understanding of Instagram Reels, YouTube Shorts, and Facebook formats and analytics.
Balance creative storytelling with data-driven decision making.

Responsibilities

Channel & Calendar Management.
Execute Daily Publishing: Plan, schedule, and publish daily content across Instagram, Facebook, and YouTube Shorts.
Content Calendar Strategy: Align content with product launches, campaigns, and trends.
Content Creation & Production: Shoot/edit native short-form video and photos.
Agile Content Creation: Produce content quickly for real-time trends.
Creative Briefing & Asset Coordination: Collaborate with designers, editors, and copywriters.
Budget & Production Management: Manage micro-budgets for production resources.
Trend Discovery & Creator Activation: Monitor viral trends and pitch ideas.
Influencer & Creator Engagement: Identify and engage relevant creators.