Social Media Marketing Specialist

TP-Link Systems Inc.; Irvine (CA); On-site; USD 74,000 - 100,000; Full time

Benefits offered by this job

Medical, dental, vision insurance

401k

PTO (4+ weeks)

Pay raises biannually

Wellness benefits & gym membership

Team events

Job summary

TP-Link Systems Inc. in Irvine, CA is seeking a creative Social Media Content Specialist to grow brand presence across Instagram, Facebook, and YouTube Shorts. This role will plan, publish daily content, manage calendars, and produce engaging short-form videos, collaborating with designers and influencers to drive reach and engagement.

The ideal candidate has hands-on video skills, deep platform knowledge, and a data-driven mindset to optimize impressions and business results.

Qualifications

• Bachelor's degree required.
• 3+ years hands-on experience managing brand social media channels.
• Proven ability to shoot, edit, and produce short-form video content using mobile tools.
• Deep understanding of Instagram Reels, YouTube Shorts, and Facebook formats and analytics.
• Balance creative storytelling with data-driven decision making.

Responsibilities

• Channel & Calendar Management.
• Execute Daily Publishing: Plan, schedule, and publish daily content across Instagram, Facebook, and YouTube Shorts.
• Content Calendar Strategy: Align content with product launches, campaigns, and trends.
• Content Creation & Production: Shoot/edit native short-form video and photos.
• Agile Content Creation: Produce content quickly for real-time trends.
• Creative Briefing & Asset Coordination: Collaborate with designers, editors, and copywriters.
• Budget & Production Management: Manage micro-budgets for production resources.
• Trend Discovery & Creator Activation: Monitor viral trends and pitch ideas.
• Influencer & Creator Engagement: Identify and engage relevant creators.

Skills

Video production

Instagram Reels & YouTube Shorts

Analytics & optimization

Influencer outreach

Creative storytelling

Education

Bachelor's degree

Tools

CapCut

Premiere Rush

Job description

About Us

Headquartered in the United States, TP-Link Systems Inc. is a global provider of reliable networking devices and smart home products, consistently ranked as the world’s top provider of Wi‑Fi devices. The company is committed to delivering innovative products that enhance people’s lives through faster, more reliable connectivity. With a commitment to excellence, TP-Link serves customers in over 170 countries and continues to grow its global footprint.

We believe technology changes the world for the better! At TP-Link Systems Inc, we are committed to crafting dependable, high‑performance products to connect users worldwide with the wonders of technology.

Embracing professionalism, innovation, excellence, and simplicity, we aim to assist our clients in achieving remarkable global performance and enable consumers to enjoy a seamless, effortless lifestyle.

We are seeking a creative and trend‑savvy Social Media Content Specialist to grow brand awareness, engagement, and community presence across Instagram, Facebook, and YouTube Shorts. This role will be responsible for executing day‑to‑day social media activities, managing content calendars, creating engaging short‑form content, and identifying emerging trends that strengthen TP-Link's connection with consumers.

The ideal candidate combines strong content creation skills with a data‑driven approach to social media marketing. They will develop and publish compelling social content, collaborate with creative teams and influencers, and capitalize on real‑time trends to maximize reach and engagement. Success in this role requires hands‑on experience producing short‑form video content, deep knowledge of social platform best practices, and the ability to balance creative storytelling with measurable business results.

Success in this role requires hands‑on experience producing short‑form video content, deep knowledge of social platform best practices, and the ability to balance creative storytelling with measurable business results.

Responsibilities

• Channel & Calendar Management
• Execute Daily Publishing: Plan, schedule, and publish daily content across Instagram, Facebook, and YouTube Shorts, ensuring every channel remains active, on‑brand, and consistently scheduled.
• Content Calendar Strategy: Build and maintain an integrated social content calendar aligned with product launches, promotional campaigns, seasonal moments, and trending topics.
• Content Creation & Production
• Agile Content Creation: Shoot and edit native short‑form video (Reels, Shorts) and photo content independently when quick turnaround or real‑time trend capitalization is needed.
• Creative Briefing & Asset Coordination: Draft clear creative briefs and collaborate with internal graphic designers, video editors, and copywriters to produce high‑quality brand assets.
• Budget & Production Management: Manage micro‑budgets for creative production, freelance resources, or sponsored post boosts as required.
• Trend Discovery & Creator Activation
• Trend Spotting: Continuously monitor viral audio, formats, memes, and emerging social trends, pitching actionable ideas with a clear hypothesis on why they will perform.
• Influencer & Creator Engagement: Identify relevant tech creators, reviewers, and lifestyle influencers worth activating for content collaborations, product seeding, or co‑branded campaigns.

Requirements

• Bachelor's degree required.
• 3+ Year of hands‑on experience managing brand social media channels (consumer electronics, hardware, or DTC e‑commerce background strongly preferred).
• Production Skills: Proven ability to shoot, edit, and produce short‑form video content using mobile editing tools (CapCut, Premiere Rush, or native platform editors).
• Platform Mastery: Deep understanding of Instagram Reels, YouTube Shorts, and Facebook formats, algorithms, and performance analytics.
• Creative & Analytical Mindset: Ability to balance aesthetic storytelling with data‑driven decision‑making to optimize reach, impressions, and engagement rate"

Benefits

Salary Range: $73,500-$100,00

• Fully paid medical, dental, and vision insurance (partial coverage for dependents)
• Contributions to 401k funds
• Over four weeks of PTO per year
• Bi-annual pay increases
• Health and wellness benefits, including free gym membership
• Quarterly team‑building events

At TP-Link Systems Inc., we are continually searching for ambitious individuals who are passionate about their work. We believe that diversity fuels innovation, collaboration, and drives our entrepreneurial spirit. As a global company, we highly value diverse perspectives and are committed to cultivating an environment where all voices are heard, respected, and valued. We are dedicated to providing equal employment opportunities to all employees and applicants, and we prohibit discrimination and harassment of any kind based on race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws. Beyond compliance, we strive to create a supportive and growth‑oriented workplace for everyone. If you share our passion and connection to this mission, we welcome you to apply and join us in building a vibrant and inclusive team at TP-Link Systems Inc.

We are unable to offer visa sponsorships at this time.