Social Media Content Producer & Editor

Canopy; New York (NY); Remote; USD 80,000 - 105,000; Full time

Job summary

An innovative company is seeking a talented Social Media Content Producer & Editor to elevate their content creation process. This role is crucial for ensuring cohesive and high-quality outputs that resonate with audiences and drive engagement across platforms. You will manage the entire content lifecycle, from sourcing creators to editing videos and developing captivating visuals. With a focus on brand adherence and data-driven insights, you will play a pivotal role in enhancing the company's marketing efforts. If you have a passion for creativity and a proactive approach to learning, this opportunity is perfect for you.

Qualifications

• 5-10 years of experience in content production, ideally in a start-up.
• Proficiency in Adobe Creative Cloud and video editing software.

Responsibilities

• Oversee the entire content creation process from ideation to distribution.
• Edit videos and produce high-quality visual content for various platforms.

Skills

Project Management

Creative Ideation

Strategic Planning

Performance Marketing

Video Editing

Collaboration

Tools

Adobe Creative Cloud

Final Cut Pro

Facebook Ads Manager

Google Analytics

Job description

Join to apply for the Social Media Content Producer & Editor role at Canopy

Canopy is at the forefront of reimagining home wellness with a line of innovative products, including humidifiers, showerheads, and diffusers. We believe your home environment plays a significant role in achieving beauty and wellness goals. Our products are designed to optimize your space, making it healthier and more enjoyable without the hassle of traditional devices. Our mission is to deliver dermatologist-recommended, easy-to-use products that support glowing skin, healthy hair, and overall well-being.

What we need / Pain Points

Currently, many of our team members generate their own content, leading to a fragmented and inconsistent approach. We need a Social Content Producer and Editor to centralize and streamline our content creation process. By building and implementing a robust process, this role will ensure that teams can easily share assets and files, fostering collaboration and efficiency.

Additionally, this role is vital for generating both brand and performance content without redundancies. The Social Content Producer and Editor will oversee the creation of cohesive, high-quality videos and photos that resonate with our audience, drive engagement, and effectively communicate the benefits of our products. This ensures that our marketing efforts are on-brand and impactful across all platforms, maintaining our high standards of quality while expanding our reach.

What You'll Be Doing

• Own the Content Creation Process: From ideation to distribution, ensure cohesive and high-quality outputs across all platforms.
• Sourcing Creators: Source photo and video creators as needed, managing the content budget to ensure high-quality and cost-effective production.
• Video Editing: Edit a variety of video assets, including ads, social posts, website videos, and educational content.
• Video and Photo Production: Develop, produce, and edit captivating videos and photos for various uses, including paid ads, social media, and packaging.
• Digital Distribution: Execute audio mixing, color correction/grading, and sizing to spec for digital distribution across a variety of sizes and aspect ratios.
• Visual Consistency: Develop and hone our visual consistency on video, building on our existing brand architecture to maximize impact across consumer touchpoints.
• Data-Driven Insights: Work closely with Growth team stakeholders to understand data and insights behind creative performance, and use learnings to inform future work.
• Motion Graphics: Create paid social media ads with compelling motion graphics to boost engagement and conversions.
• Concept Development: Collaborate with the creative team to develop concepts and storyboards.
• Industry Trends: Stay up-to-date with industry trends and incorporate innovative techniques into projects.
• Brand Adherence: Ensure all designs adhere to brand guidelines and deliver on project goals.

You're Probably a Match If You Have

• 5-10 years of relevant experience, ideally in a start-up environment.
• Proficiency in Adobe Creative Cloud (Premiere, After Effects, Photoshop, Lightroom), Final Cut Pro, and other relevant software.
• Strong skills in project management, creative ideation, and strategic planning.
• Experience in performance marketing, including the use of Facebook Ads Manager and Google Analytics.
• Ability to work independently as well as collaboratively in a team setting.
• A proactive attitude towards learning new techniques and keeping up with industry trends.
• Strong prioritization and organizational skills.

Comp Range

• $80-$105k

Location

• Open to fully remote but NYC is highly preferred

Seniority level

• Mid-Senior level

Employment type

• Full-time

Job function

• Management and Manufacturing
• Health, Wellness & Fitness