Social Media & Content Producer

Yeshiva University; New York (NY); On-site; USD 66,000 - 68,000; Full time

Job summary

The Benjamin N. Cardozo School of Law's Social Media and Content Associate owns Cardozo Law School's social media presence and produces the content that drives it, in support of student recruitment, alumni and donor engagement, and national reputation.

Reporting to the Associate Dean for Marketing & Communications, the Associate is Cardozo's day-to-day voice across Instagram, LinkedIn, YouTube, Facebook, and emerging platforms. This is a hands-on content role.

Qualifications

• Bachelor's degree in Communications, Journalism, Marketing, Digital Media, or a related discipline.
• 2+ years professional experience in social media management, design, editorial, video, blogging, and/or content creation.
• Experience reporting on and interpreting social media metrics.
• Experience with both organic content and paid social media advertising preferred.
• Experience with Instagram, LinkedIn, YouTube, Facebook, Reddit, and other social media platforms.
• Experience filming and editing short-form video for social; familiarity with CapCut, iMovie, Premiere, or similar.
• Experience with social scheduling platforms, particularly Sprout.
• Experience using a web content management system preferred.
• Very strong writing and communication skills.
• Experience growing accounts and audiences on social media.
• Professional communicator, cooperative and capable of having frequent interactions with multiple stakeholders across the institution.

Responsibilities

• Draft and schedule posts across social media platforms, including Instagram, LinkedIn, Facebook, YouTube, and other relevant platforms.
• Create andmaintainsocial media content calendar
• Conduct social listening across platforms for emerging issues and trends
• Exercise editorial judgment on sensitive and time-critical content; escalates emerging reputational issues to the Associate Dean promptly.
• Manage social media community through daily engagement, commenting, and prompt replies to DMs as appropriate.
• Work with Yeshiva University team and/or external designers to create social media graphics
• Incorporate short-form video across social media platforms, particularly targeting prospective student recruitment and enrollment
• Source and organize needed photographyand video assetsfor social media promotions
• Assist in scheduling and logistics for brand photo and video shoots
• Assistwith podcast scheduling and file uploads
• Analyze and report on social media and podcast performance; make data-informed recommendations
• Supervise and guide student assistantsor members of the wider Cardozo communityto create social media content.
• Produce editorial content for webnewsroom,print, and other projects as needed.
• Requires occasional evening and weekend event coverage to capture the experience across social platforms.
• This position may supervise part-time student assistants or volunteers

Skills

Social media management

Content creation

Video editing

Editorial writing

Community engagement

Communication skills

Project coordination

Education

Bachelor's degree in Communications, Journalism, Marketing, Digital Media, or related

Tools

CapCut

iMovie

Premiere

Sprout

Web CMS

Job description

The Benjamin N. Cardozo School of Law's Social Media and Content Associate owns Cardozo Law School's social media presence and produces the content that drives it, in support of student recruitment, alumni and donor engagement, and national reputation.

Reporting to the Associate Dean for Marketing & Communications, the Associate is Cardozo's day-to-day voice across Instagram, LinkedIn, YouTube, Facebook, and emerging platforms. This is a hands-on content role.