Social Media Content Creator & Influencer Mgmt

Petco; San Diego (CA); On-site; USD 65,000 - 90,000; Full time

Job summary

Petco is seeking a Social Media Content Creator to produce high-volume, on-brand video and static content for TikTok, Instagram Reels, YouTube Shorts, and Pinterest. You will host brand segments, demos, and store walkthroughs with a personable on-camera presence across retail channels.

You’ll partner with influencers, manage outreach, and curate user-generated content while tracking performance and aligning with cross‑functional teams to amplify campaigns.

Qualifications

• 2–5 years of hands-on experience in social media content creation, digital copywriting, or influencer marketing.
• Strong portfolio or active social handles showing video editing and on-camera presence (TikTok/Instagram Reels).
• Proficient with mobile shoot setups and mobile‑first editing platforms (CapCut, Premiere Rush, InShot, Canva).
• Bachelor’s degree in Marketing, Communications, Creative Writing, Public Relations, or related field.

Responsibilities

• End-to-End content creation for TikTok, Instagram Reels, YouTube Shorts, and Pinterest.
• On-camera brand ambassador for hosting styling segments, product demos, and store walkthroughs.
• Influencer discovery, outreach, and campaign coordination to drive creator partnerships.
• Community engagement and analytics reporting to optimize performance.

Skills

Social media content creation

Digital copywriting

Influencer marketing

Video editing

Education

Bachelor’s degree in Marketing/Communications/PR

Tools

CapCut

Premiere Rush

InShot

Canva

Job description

Want to help pets live their best lives?

We’re proud to be where the pets go and where the pet people go. If you want to make a real difference, create an exciting career path, feel welcome to be your whole self and nurture your wellbeing, Petco is the place for you.

Our core values capture that spirit as we work to improve lives by doing what’s right for pets and people.

• Pet First – Protect & Empower. All pets should Live their Best Life. We put the needs of pets and pet parents at the center of everything we do.
• Foster the Fun – Connect & Bond. Our Passion for pets brings us together! We celebrate the journey of pet parenthood through district experiences, products, and services.
• Let’s Go! Own & Commit. We are stronger as One Petco team. We bring our unique superpowers and champion authenticity in everyone to drive success.

About Petco

We’re proud to be "where the pets go" to find everything they need to live their best lives for more than 60 years — from their favorite meals and toys, to trusted supplies and expert support from people who get it, because we live it. We believe in the universal truths of pet parenthood — the boundless boops, missing slippers, late night zoomies and everything in between. And we’re here for it. Every tail wag, every vet visit, every step of the way. We are 29,000+ strong and together we nurture the pet-human bond in more than 1,500 Petco stores across the U.S., Mexico and Puerto Rico, 250+ Vetco Total Care hospitals, hundreds of preventive care clinics and eight distribution centers. In 1999, we founded Petco Love. Together, we support thousands of local animal welfare groups nationwide and have helped find homes for approximately 7 million animals through in-store adoption events.

Key Responsibilities

Social Media Content Creation & Production

• End-to-End Content Generation: Concept, script, shoot, and edit high-volume, short-form video and static assets optimized specifically for TikTok, Instagram Reels, YouTube Shorts, and Pinterest.
• On-Camera Brand Ambassador: Act as a recognizable voice and face of the brand, stepping in front of the camera to host styling segments, product demonstrations, retail store walkthroughs, and educational content.
• Trend Capturing & Execution: Maintain an "always-on" approach to social listening; identify viral trends, trending audio, and cultural moments in real-time, adapting them quickly and authentically for our retail brand.
• Copywriting: Draft engaging, platform-appropriate captions, video text overlays, and interactive elements (polls, Q&As) that match the brand's unique voice and encourage user participation.
• Studio & Field Collaboration: Partner with the in-house creative and studio production teams to capture polished, high-fidelity brand assets, while maintaining the raw, authentic, and native-feeling aesthetic required for organic social success.

Influencer Coordination & Partner Management

• Influencer Discovery & Sourcing: Identify, vet, and build relationships with micro-, macro-, and nano-influencers who align with our brand values, aesthetics, and target demographics.
• Campaign Administration: Coordinate the day-to-day logistics of our influencer programs, including sending pitches, managing product gifting inventories, organizing shipping logistics, and ensuring creators receive product and campaign briefs on time.
• Deliverable & Contract Tracking: Monitor influencer contract compliance, track content submission deadlines, review creator draft submissions for brand guidelines, and ensure all partner content is published on schedule.
• User-Generated Content (UGC) Curation: Scout and curate high-quality customer- and creator-generated content to feed our organic channels and support cross-functional marketing initiatives.

Community Engagement & Performance Tracking

• Community Engagement: Daily monitoring and active engagement within comment sections, direct messages, and brand mentions to foster an active, loyal, and engaged community of brand advocates.
• Analytics & Performance Reporting: Partner with the Manager to track weekly and monthly social performance metrics (e.g., views, engagement rates, click-throughs, and creator ROI). Translate those metrics into actionable creative insights to continuously optimize future content.
• Omnichannel Support: Coordinate cross-functionally with physical retail teams, PR, and local events teams to capture and promote in-store events, new store openings, and exclusive service offerings.

Qualifications

• Experience: 2-5 years of hands-on experience in social media content creation, digital copywriting, or influencer marketing. Experience in an omnichannel retail environment or consumer-facing lifestyle brand is highly preferred.
• Content Portfolio Required: A strong portfolio or active personal/professional social handles showcasing your video editing, mobile photography, on-camera presence, and narrative storytelling (particularly on TikTok and Instagram Reels).
• Technical Skills: Highly proficient with mobile shoot setups (lighting, audio, stabilizers) and mobile-first editing platforms (e.g., CapCut, Premiere Rush, InShot, Canva). Familiarity with enterprise social media management and scheduling tools (e.g., Sprout Social, Later, Dash Hudson) is a major plus.
• Influencer Marketing Acumen: Basic understanding of influencer landscape trends, content licensing, FTC guidelines, and the influencer collaboration lifecycle.
• Organizational Excellence: Strong project management and detail-oriented coordination skills; comfortable managing multiple creator outreach threads, spreadsheets, and publishing schedules simultaneously.
• Communication Skills: Excellent written and verbal communication skills with the ability to write witty, engaging, and error-free copy under tight timelines.
• Education: Bachelor’s degree in Marketing, Communications, Creative Writing, Public Relations, or a related field (or equivalent real-world creator experience).

Physical & Travel Requirements

• Ability to occasionally travel to physical retail stores, brand events, or influencer activations to capture live, behind-the-scenes content.
• Comfort holding, lifting, and carrying light-to-medium camera, lighting, and audio equipment.

#CORP

Qualified applications with arrest or conviction records will be considered for employment in accordance with the Los Angeles County Fair Chance Ordinance for Employers and the California Fair Chance Act.

The pay ranges outlined below are presented in accordance with state-specific regulations. These ranges may differ in other areas and could be subject to variation based on regulatory minimum wage requirements. Actual pay rates will depend on factors such as position, location, level of experience, and applicable state or local minimum wage laws. If the regulatory minimum wage exceeds the minimum indicated in the pay range below, the regulatory minimum wage will be the minimum rate applied.

Hourly or Salary Range will be reflected above.

For a more detailed overview of Petco Total Rewards, including health and financial benefits, 401K, incentives, and PTO - see https://careers.petco.com/us/en/key-benefits

Petco Animal Supplies, Inc. is an Equal Opportunity Employer.

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, age, protected veteran status, or any other protected classification.

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